//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing letters : a journal of research in marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The impact of digital innovati...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
292
Konsumentenverhalten
292
Brand management
52
Markenführung
52
Brand image
49
Markenimage
49
Advertising effects
43
Werbewirkung
43
Brand
35
Markenartikel
35
Beziehungsmarketing
31
Relationship marketing
31
Internet marketing
30
Online-Marketing
30
Theorie
26
Theory
26
Advertising
23
Emotion
23
Werbung
23
Viral marketing
22
Virales Marketing
22
Experiment
20
Social Web
18
Social web
18
Cognition
17
Kognition
17
Market research
17
Marktforschung
17
Einzelhandel
16
Retail trade
16
Customer satisfaction
15
Kundenzufriedenheit
15
Perception
15
Wahrnehmung
15
Preismanagement
14
Pricing strategy
14
Präferenztheorie
14
Theory of preferences
14
E-commerce
13
Electronic Commerce
13
more ...
less ...
Online availability
All
Undetermined
155
Free
17
Type of publication
All
Article
324
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
321
Aufsatz in Zeitschrift
321
Conference paper
9
Konferenzbeitrag
9
Collection of articles of several authors
2
Sammelwerk
2
Conference proceedings
1
Konferenzschrift
1
more ...
less ...
Language
All
English
325
Author
All
Breugelmans, Els
6
Kim, Jungkeun
4
Barone, Michael J.
3
Blanchard, Simon J.
3
Bradlow, Eric T.
3
Drolet, Aimee
3
Liu-Thompkins, Yuping
3
Schmitt, Bernd
3
Tam, Leona
3
Yoon, Carolyn
3
Yoon, Song-oh
3
Ahuvia, Aaron
2
Aspara, Jaakko
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Bechara, Antoine
2
Bell, David R.
2
Bijmolt, Tammo H. A.
2
Biswas, Abhijit
2
Bodapati, Anand
2
Böckenholt, Ulf
2
Cabano, Frank G.
2
Chen, Qimei
2
Dai, Xianchi
2
Dawes, John
2
DeSarbo, Wayne
2
Doorn, Jenny van
2
Driesener, Carl
2
Eisend, Martin
2
Ghosh Chowdhury, Tilottama
2
González-Benito, Óscar
2
Guha, Abhijit
2
Guiltinan, Joseph P.
2
Gunasti, Kunter
2
Haws, Kelly L.
2
Herrmann, Andreas
2
Hill, Ronald Paul
2
Häubl, Gerald
2
Kamleitner, Bernadette
2
Keller, Kevin Lane
2
more ...
less ...
Published in...
All
Marketing letters : a journal of research in marketing
Journal of business research : JBR
2,519
Journal of retailing and consumer services
2,230
SpringerLink / Bücher
949
International journal of hospitality management
823
NBER working paper series
821
International Journal of Retail & Distribution Management
815
Technological forecasting & social change : an international journal
813
International journal of consumer studies
785
Springer eBook Collection
751
Psychology & marketing
716
Working paper / National Bureau of Economic Research, Inc.
671
NBER Working Paper
598
Management science : journal of the Institute for Operations Research and the Management Sciences
595
Journal of consumer research : JCR ; an interdisciplinary bimonthly
586
Journal of retailing
524
European Journal of Marketing
517
European journal of operational research : EJOR
495
International journal of production economics
473
Journal of Consumer Marketing
473
Tourism management : research, policies, practice
441
Asia Pacific journal of marketing and logistics
427
The international review of retail, distribution and consumer research
426
The journal of product & brand management
417
International journal of retail & distribution management
415
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
414
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
413
European journal of marketing : EJM
395
Journal of marketing research : JMR
392
Journal of travel and tourism marketing
380
Cogent business & management
378
The journal of brand management : an international journal
377
Journal of marketing
376
Journal of marketing management : MM
367
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
366
Industrial marketing management : the international journal for industrial and high-tech firms
364
Online Information Review
361
International journal of production research
359
Telecommunications policy : the international journal of digital economy, data sciences and new media
357
CESifo working papers
354
Journal of marketing communications
349
more ...
less ...
Source
All
ECONIS (ZBW)
325
Showing
1
-
10
of
325
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Using technology to bring online convenience to offline shopping
Dekimpe, Marnik G.
;
Geyskens, Inge
;
Gielens, Katrijn
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 25-29
Persistent link: https://www.econbiz.de/10012229440
Saved in:
2
Coordinating supply-related scarcity appeals with online reviews
Kordrostami, Elika
;
Liu-Thompkins, Yuping
;
Rahmani, Vahid
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
3
,
pp. 471-484
Persistent link: https://www.econbiz.de/10013454584
Saved in:
3
How do firms make money selling digital goods online?
Lambrecht, Anja
;
Goldfarb, Avi
;
Bonatti, Alessandro
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
3
,
pp. 331-341
Persistent link: https://www.econbiz.de/10010401317
Saved in:
4
The relationship between consumer characteristics and willingness to pay for general online content : implications for content providers considering subscription-based business mod...
Punj, Girish
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 175-186
Persistent link: https://www.econbiz.de/10011339358
Saved in:
5
The impact of consumer avatars in
Internet
retailing
on self-congruity with brands
Aguirre-Rodriguez, Alexandra
;
Bóveda-Lambie, Adriana M.
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 631-641
Persistent link: https://www.econbiz.de/10011399164
Saved in:
6
Platforms
: a multiplicity of research opportunities
Sriram, S.
;
Manchanda, Puneet
;
Bravo, Mercedes Esteban
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 141-152
Persistent link: https://www.econbiz.de/10011339367
Saved in:
7
Impact of satisfaction with e-retailers' touch points on purchase behavior : the moderating effect of
search
and experience product type
Lim, Jeen-su
;
Aali, Abdulrahman Yousef al-
;
Heinrichs, …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 225-235
Persistent link: https://www.econbiz.de/10011339344
Saved in:
8
The impact of online word-of-mouth on television show viewership : an inverted U-shaped temporal dynamic
Cadario, Romain
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 411-422
Persistent link: https://www.econbiz.de/10011399060
Saved in:
9
Network externalities in online video games : an empirical analysis utilizing online product ratings
Liu, Yong
;
Mai, Enping
;
Yang, Jun
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 679-690
Persistent link: https://www.econbiz.de/10011399213
Saved in:
10
Refocusing loyalty programs in the era of big data : a societal lens paradigm
Stourm, Valeria
;
Neslin, Scott A.
;
Bradlow, Eric T.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
4
,
pp. 405-418
Persistent link: https://www.econbiz.de/10012417694
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->