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Brand management
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Consumer behaviour
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Brand image
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Markenimage
61
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Klink, Richard R.
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Batra, Rajeev
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Biswas, Abhijit
2
Chen, Qimei
2
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Pogacar, Ruth
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Rossiter, John R.
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Russell, Dale
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Sattler, Henrik
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Schnittka, Oliver
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2
Wu, Lan
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Marketing letters : a journal of research in marketing
SpringerLink / Bücher
1,517
Journal of business research : JBR
745
The journal of brand management : an international journal
641
The journal of product & brand management
417
Journal of retailing and consumer services
368
Springer eBook Collection
341
Gabler Edition Wissenschaft
327
Springer eBook Collection / Business and Economics
321
Research
259
Europäische Hochschulschriften / 5
201
Lehrbuch
187
Psychology & marketing
184
Journal of Product & Brand Management
176
European journal of marketing : EJM
157
Asia Pacific journal of marketing and logistics
142
Industrial marketing management : the international journal for industrial and high-tech firms
142
Journal of marketing communications
132
Journal of marketing management : MM
129
Marketing intelligence & planning
129
International journal of hospitality management
126
Journal of strategic marketing
126
Strategic Direction
123
Tourism management : research, policies, practice
122
Journal of travel and tourism marketing
119
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
112
essentials
108
Innovatives Markenmanagement
105
Journal of marketing
104
The IUP journal of brand management : IJBRM
103
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
102
Journal of the Academy of Marketing Science
101
Gabler Research
100
Journal of advertising research
95
Journal of fashion marketing and management
93
Hamburger Schriften zur Marketingforschung
92
Journal of international consumer marketing
92
International marketing review
88
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
83
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
83
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ECONIS (ZBW)
87
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1
Ingredient branding and feedback effects : the impact of product outcomes, initial parent brand strength asymmetry, and parent brand role
Radighieri, Jeffrey P.
;
Mariadoss, Babu John
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 123-138
Persistent link: https://www.econbiz.de/10010367219
Saved in:
2
Drivers of autonomous vehicles-analyzing consumer preferences for self-driving car brand extensions
Eggers, Felix
;
Eggers, Fabian
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 89-112
Persistent link: https://www.econbiz.de/10013184269
Saved in:
3
Familiarity and competence diversity in new product development teams : effects on new product performance
Haon, Christophe
;
Gotteland, David
;
Fornerino, Marianela
- In:
Marketing letters : a journal of research in marketing
20
(
2009
)
1
,
pp. 75-89
Persistent link: https://www.econbiz.de/10003805719
Saved in:
4
Entry for supermarket feature me-too brands : an empirical explanation of incidence and timing
Sinapuelas, Ian Clark
;
Robinson, William Thomas
- In:
Marketing letters : a journal of research in marketing
20
(
2009
)
2
,
pp. 183-196
Persistent link: https://www.econbiz.de/10003819980
Saved in:
5
Guilty by stereotypic association : country animosity and brand prejudice and discrimination
Russell, Cristel
;
Russell, Dale
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
4
,
pp. 413-425
Persistent link: https://www.econbiz.de/10008796170
Saved in:
6
Image feedback effects of brand extensions : evidence from a longitudinal field study
Völckner, Franziska
;
Sattler, Henrik
;
Kaufmann, Gwen
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
2
,
pp. 109-124
Persistent link: https://www.econbiz.de/10003703917
Saved in:
7
Multiattribute perceptual mapping with idiosyncratic brand and attribute sets
Bijmolt, Tammo H. A.
;
Velden, Michel van de
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 585-601
Persistent link: https://www.econbiz.de/10009579990
Saved in:
8
Sounds good : phonetic sound patterns in top brand names
Pogacar, Ruth
;
Plant, Emily
;
Rosulek, Laura Felton
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 549-563
Persistent link: https://www.econbiz.de/10011399113
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9
The impact of consumer avatars in Internet retailing on self-congruity with brands
Aguirre-Rodriguez, Alexandra
;
Bóveda-Lambie, Adriana M.
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 631-641
Persistent link: https://www.econbiz.de/10011399164
Saved in:
10
They are not all same : variations in Asian consumers' value perceptions of luxury brands
Shukla, Paurav
;
Singh, Jaywant
;
Banerjee, Madhumita
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 265-278
Persistent link: https://www.econbiz.de/10011312234
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