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Bagozzi, Richard P.; Batra, Rajeev; Ahuvia, Aaron - In: Marketing letters : a journal of research in marketing 28 (2017) 1, pp. 1-14

Persistent link: https://www.econbiz.de/10011653712

Baghi, Ilaria; Gabrielli, Veronica - In: Marketing letters : a journal of research in marketing 32 (2021) 2, pp. 203-217

Persistent link: https://www.econbiz.de/10012548467

Swani, Kunal; Labrecque, Lauren I. - In: Marketing letters : a journal of research in marketing 31 (2020) 2/3, pp. 279-298

Persistent link: https://www.econbiz.de/10012301469

Ahuvia, Aaron; Bagozzi, Richard P.; Batra, Rajeev - In: Marketing letters : a journal of research in marketing 25 (2014) 2, pp. 235-243

Persistent link: https://www.econbiz.de/10010367203

Cadario, Romain - In: Marketing letters : a journal of research in marketing 26 (2015) 4, pp. 411-422

Persistent link: https://www.econbiz.de/10011399060

Liu, Yong; Mai, Enping; Yang, Jun - In: Marketing letters : a journal of research in marketing 26 (2015) 4, pp. 679-690

Persistent link: https://www.econbiz.de/10011399213

Liu, Yizao; Lopez, Rigoberto A. - In: Marketing letters : a journal of research in marketing 27 (2016) 1, pp. 1-13

Persistent link: https://www.econbiz.de/10011443998

Pogacar, Ruth; Plant, Emily; Rosulek, Laura Felton; … - In: Marketing letters : a journal of research in marketing 26 (2015) 4, pp. 549-563

Persistent link: https://www.econbiz.de/10011399113

Eisend, Martin; Sauer, Nicola E. - In: Marketing letters : a journal of research in marketing 24 (2013) 3, pp. 205-216

Persistent link: https://www.econbiz.de/10009786900

Klink, Richard R.; Wu, Lan - In: Marketing letters : a journal of research in marketing 25 (2014) 1, pp. 13-24

Persistent link: https://www.econbiz.de/10010259972