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Consumer behaviour
292
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Brand management
70
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61
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Klink, Richard R.
5
Kim, Jungkeun
4
Barone, Michael J.
3
Bechara, Antoine
3
Blanchard, Simon J.
3
DeSarbo, Wayne
3
Drolet, Aimee
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Lim, Jeen-su
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Aspara, Jaakko
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Bagozzi, Richard P.
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
2,510
Journal of retailing and consumer services
2,052
International journal of hospitality management
839
SpringerLink / Bücher
824
Psychology & marketing
786
International journal of consumer studies
780
The journal of brand management : an international journal
703
NBER working paper series
620
Journal of consumer research : JCR ; an interdisciplinary bimonthly
614
The journal of product & brand management
511
Working paper / National Bureau of Economic Research, Inc.
508
Tourism management : research, policies, practice
486
Management science : journal of the Institute for Operations Research and the Management Sciences
478
Journal of marketing research : JMR
470
Technological forecasting & social change : an international journal
461
European Journal of Marketing
456
Journal of travel and tourism marketing
448
European journal of marketing : EJM
446
NBER Working Paper
444
Asia Pacific journal of marketing and logistics
442
Journal of marketing management : MM
426
Journal of Consumer Marketing
412
Journal of marketing
399
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
384
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
383
Journal of Product & Brand Management
380
Journal of marketing communications
379
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
367
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
365
Journal of advertising research
361
Journal of retailing
357
Cogent business & management
349
Journal of the Academy of Marketing Science
347
Journal of international consumer marketing
341
Journal of fashion marketing and management
328
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
327
Journal of consumer behaviour : an international research review
324
International journal of contemporary hospitality management
323
Marketing intelligence & planning
315
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ECONIS (ZBW)
335
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1
Brand
love : development and validation of a practical scale
Bagozzi, Richard P.
;
Batra, Rajeev
;
Ahuvia, Aaron
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10011653712
Saved in:
2
The role of betrayal in the response to value and performance
brand
crisis
Baghi, Ilaria
;
Gabrielli, Veronica
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 203-217
Persistent link: https://www.econbiz.de/10012548467
Saved in:
3
Like, comment, or share? : self-presentation vs.
brand
relationships as drivers of social media engagement choices
Swani, Kunal
;
Labrecque, Lauren I.
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 279-298
Persistent link: https://www.econbiz.de/10012301469
Saved in:
4
Psychometric vs. C-OAR-SE measures of
brand
love : a reply to Rossiter
Ahuvia, Aaron
;
Bagozzi, Richard P.
;
Batra, Rajeev
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 235-243
Persistent link: https://www.econbiz.de/10010367203
Saved in:
5
The impact of online word-of-mouth on television show viewership : an inverted U-shaped temporal dynamic
Cadario, Romain
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 411-422
Persistent link: https://www.econbiz.de/10011399060
Saved in:
6
Network externalities in online video games : an empirical analysis utilizing online product ratings
Liu, Yong
;
Mai, Enping
;
Yang, Jun
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 679-690
Persistent link: https://www.econbiz.de/10011399213
Saved in:
7
The impact of social media conversations on consumer
brand
choices
Liu, Yizao
;
Lopez, Rigoberto A.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10011443998
Saved in:
8
Sounds good : phonetic sound patterns in top
brand
names
Pogacar, Ruth
;
Plant, Emily
;
Rosulek, Laura Felton
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 549-563
Persistent link: https://www.econbiz.de/10011399113
Saved in:
9
Brand
personality: a meta-analytic review of antecedents and consequences
Eisend, Martin
;
Sauer, Nicola E.
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
3
,
pp. 205-216
Persistent link: https://www.econbiz.de/10009786900
Saved in:
10
The role of position, type, and combination of sound symbolism imbeds in
brand
names
Klink, Richard R.
;
Wu, Lan
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
1
,
pp. 13-24
Persistent link: https://www.econbiz.de/10010259972
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