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Bagozzi, Richard P.; Batra, Rajeev; Ahuvia, Aaron - In: Marketing letters : a journal of research in marketing 28 (2017) 1, pp. 1-14

Persistent link: https://www.econbiz.de/10011653712

Martin, Brett A. S.; Strong, Carolyn A. - In: Marketing letters : a journal of research in marketing 27 (2016) 3, pp. 473-485

Persistent link: https://www.econbiz.de/10011537266

Stourm, Valeria; Neslin, Scott A.; Bradlow, Eric T.; … - In: Marketing letters : a journal of research in marketing 31 (2020) 4, pp. 405-418

Persistent link: https://www.econbiz.de/10012417694

Song, Ji Hee; Kim, Hye Young; Kim, Sahangsoon; Lee, Sung Won - In: Marketing letters : a journal of research in marketing 27 (2016) 1, pp. 89-101

Persistent link: https://www.econbiz.de/10011444027

Lambrecht, Anja; Goldfarb, Avi; Bonatti, Alessandro; … - In: Marketing letters : a journal of research in marketing 25 (2014) 3, pp. 331-341

Persistent link: https://www.econbiz.de/10010401317

Liu, Hsin-Hsien; Chang, Jung-Hua - In: Marketing letters : a journal of research in marketing 28 (2017) 2, pp. 255-266

Persistent link: https://www.econbiz.de/10011675169

Vanhonacker, Wilfried R. - In: Marketing letters : a journal of research in marketing 18 (2007) 1/2, pp. 61-72

Persistent link: https://www.econbiz.de/10003471282

Dickson, Peter R.; Mas, Erick M.; Van Solt, Michelle; … - In: Marketing letters : a journal of research in marketing 33 (2022) 3, pp. 381-397

Persistent link: https://www.econbiz.de/10013454576

Wright, Scott; Manolis, Chris; Brown, Drew; Guo, Xiaoning; … - In: Marketing letters : a journal of research in marketing 23 (2012) 1, pp. 253-261

Persistent link: https://www.econbiz.de/10009530046

Guo, Wenxia; Main, Kelley J. - In: Marketing letters : a journal of research in marketing 23 (2012) 4, pp. 959-971

Persistent link: https://www.econbiz.de/10009684830