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Dual Considerations - There's more than one way to analyze buyers' brand consideration sets.
Krieger, Abba M.; Green, Paul E.; Wind, Yoram - In: Marketing research : a magazine of management and … 15 (2003) 4, pp. 8-13
Persistent link: https://www.econbiz.de/10007103250
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Marketing Research in the Courtroom - A case study shows how analytical methods can be applied to the law.
Wind, Yoram; Krieger, Abba M.; Green, Paul E. - In: Marketing research : a magazine of management and … 14 (2002) 1, pp. 28-33
Persistent link: https://www.econbiz.de/10007110101
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What's Right With Conjoint Analysis? - Green and Krieger defend a maligned -- But vital -- Research technique.
Green, Paul E.; Krieger, Abba M. - In: Marketing research : a magazine of management and … 14 (2002) 1, pp. 24-27
Persistent link: https://www.econbiz.de/10007110102
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FEATURES - TURF Revisited: Enhancements to Total Unduplicated Reach and Frequency Analysis - Going Beyond TURF can help complement and extend existing product lines.
Krieger, Abba M.; Green, Paul E. - In: Marketing research : a magazine of management and … 12 (2000) 4, pp. 30-37
Persistent link: https://www.econbiz.de/10007115494
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FEATURES - Applying Qualitative Data - By linking soft data-collection techniques with strategic-market modeling, marketing researchers can "get inside the consumer's head"
Green, Paul E.; Wind, Yoram Jerry; Krieger, Abba M.; … - In: Marketing research : a magazine of management and … 12 (2000) 1, pp. 17-26
Persistent link: https://www.econbiz.de/10007118186
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Features - COVER STORY: EVALUATING EZPASS - Using conjoint analysis to assess consumer response to a new tollway technology
Vavra, Terry; Green, Paul E.; Krieger, Abba M. - In: Marketing research : a magazine of management and … 11 (1999) 2, pp. 5-18
Persistent link: https://www.econbiz.de/10007121249
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EVALUATING NEW PRODUCTS
Green, Paul E.; Krieger, Abba M.; Vavra, Terry G. - In: Marketing research : a magazine of management and … 9 (1997) 4, pp. 12-21
Persistent link: https://www.econbiz.de/10007128288
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Practice Makes Perfect - A marketing pioneer examines the value of theory and practice.
Green, Paul E. - In: Marketing research : a magazine of management and … 16 (2004) 2, pp. 8-14
Persistent link: https://www.econbiz.de/10007101189