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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"SpringerLink / Bücher"
~isPartOf:"Technological forecasting & social change : an international journal"
~subject:"Internet marketing"
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Viral Marketing: Kundenempfehl...
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Internet marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
SpringerLink / Bücher
Technological forecasting & social change : an international journal
International journal of internet marketing and advertising : IJIMA
18
Information systems research : ISR
15
Journal of business research : JBR
14
Journal of management information systems : JMIS
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Management science : journal of the Institute for Operations Research and the Management Sciences
12
Journal of internet commerce
11
International journal of e-business research : an official publication of the Information Resources Management Association
8
International journal of electronic marketing and retailing : IJEMR
8
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
8
Journal of retailing and consumer services
8
Electronic commerce research
7
European research studies
7
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
International journal of advertising : the quarterly review of marketing communications
6
International journal of business information systems : IJBIS
6
International journal of technology marketing : IJTMkt
6
Journal of strategic marketing
6
Marketing intelligence & planning
6
Marketing letters : a journal of research in marketing
6
Telecommunications policy : the international journal of digital economy, data sciences and new media
6
CESifo working papers
5
Electronic markets : the international journal on networked business
5
Health marketing quarterly
5
Information economics and policy : IEP
5
International journal of industrial organization
5
Journal of marketing research : JMR
5
Journal of travel and tourism marketing
5
Australasian marketing journal
4
Discussion papers / CEPR
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of contemporary hospitality management
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
International journal of retail & distribution management
4
Journal of customer behaviour
4
Journal of global information management : an official publication of the Information Resources Management Association
4
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ECONIS (ZBW)
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1
Optimal
internet
media selection
Danaher, Peter J.
;
Lee, Janghyuk
;
Kerbache, Laoucine
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
2
,
pp. 336-347
Persistent link: https://www.econbiz.de/10003969795
Saved in:
2
The reach and persuasiveness of viral video ads
Tucker, Catherine
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 281-296
Persistent link: https://www.econbiz.de/10010515886
Saved in:
3
Investigating the relationship between the content of online word of mouth, advertising, and brand performance
Gopinath, Shyam
;
Thomas, Jacquelyn S.
;
Krishnamurthi, …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10010358784
Saved in:
4
The role of search engine optimization in search marketing
Berman, Ron
;
Katona, Zsolt
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
4
,
pp. 644-651
Persistent link: https://www.econbiz.de/10009787931
Saved in:
5
Sequential and temporal dynamics of online opinion
Godes, David
;
Silva, José C.
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
3
,
pp. 448-473
Persistent link: https://www.econbiz.de/10009562950
Saved in:
6
Position auctions with budget constraints : implications for advertisers and publishers
Lu, Shijie
;
Zhu, Yi
;
Dukes, Anthony
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
6
,
pp. 897-905
Persistent link: https://www.econbiz.de/10011410018
Saved in:
7
Television advertising and online shopping
Liaukonyte, Jura
;
Teixeira, Thales
;
Wilbur, Kenneth C.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 311-330
Persistent link: https://www.econbiz.de/10011291352
Saved in:
8
The effect of individual online reviews on purchase likelihood
Vana, Prasad
;
Lambrecht, Anja
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 708-730
Persistent link: https://www.econbiz.de/10012623403
Saved in:
9
Scenario building in an interactive environment and online communication
Retek, Mihaly
- In:
Technological forecasting & social change : an …
162
(
2021
),
pp. 1-16
Persistent link: https://www.econbiz.de/10012665171
Saved in:
10
Technology adoption factors in the digitization of popular culture : analyzing the online gambling market
Scott, Stephanie
;
Hughes, Paul
;
Hodgkinson, Ian
;
Kraus, …
- In:
Technological forecasting & social change : an …
148
(
2019
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012228610
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