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Mobile ad effectiveness : hyper-contextual targeting with crowdedness
Andrews, Michelle; Luo, Xueming; Fang, Zheng; Ghose, Anindya - In: Marketing science : the marketing journal of the … 35 (2016) 2, pp. 218-233
Persistent link: https://www.econbiz.de/10011459503
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Mobile app introduction and online and offline purchases and product returns
Narang, Unnati; Shankar, Venkatesh - In: Marketing science : the marketing journal of the … 38 (2019) 5, pp. 756-772
Persistent link: https://www.econbiz.de/10012120898
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Targeting and privacy in mobile advertising
Rafieian, Omid; Yoganarasimhan, Hema - In: Marketing science : the marketing journal of the … 40 (2021) 2, pp. 193-216
Persistent link: https://www.econbiz.de/10012504914
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Position auctions with budget constraints : implications for advertisers and publishers
Lu, Shijie; Zhu, Yi; Dukes, Anthony - In: Marketing science : the marketing journal of the … 34 (2015) 6, pp. 897-905
Persistent link: https://www.econbiz.de/10011410018
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The reach and persuasiveness of viral video ads
Tucker, Catherine - In: Marketing science : the marketing journal of the … 34 (2015) 2, pp. 281-296
Persistent link: https://www.econbiz.de/10010515886
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Television advertising and online shopping
Liaukonyte, Jura; Teixeira, Thales; Wilbur, Kenneth C. - In: Marketing science : the marketing journal of the … 34 (2015) 3, pp. 311-330
Persistent link: https://www.econbiz.de/10011291352
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Optimizing click-through in online rankings with endogenous search refinement
De los Santos, Babur; Koulayev, Sergei - In: Marketing science : the marketing journal of the … 36 (2017) 4, pp. 542-564
Persistent link: https://www.econbiz.de/10011744817
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Online reputation management : estimating the impact of management responses on consumer reviews
Proserpio, Davide; Zervas, Georgios - In: Marketing science : the marketing journal of the … 36 (2017) 5, pp. 645-665
Persistent link: https://www.econbiz.de/10011760355
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Banning foreign pharmacies from sponsored search : the online consumer response
Chesnes, Matthew; Dai, Weijia; Jin, Ginger Zhe - In: Marketing science : the marketing journal of the … 36 (2017) 6, pp. 879-907
Persistent link: https://www.econbiz.de/10011791425
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Advertising to early trend propagators : evidence from Twitter
Lambrecht, Anja; Tucker, Catherine; Wiertz, Caroline - In: Marketing science : the marketing journal of the … 37 (2018) 2, pp. 177-199
Persistent link: https://www.econbiz.de/10011864708