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Social dollars : the economic impact of customer participation in a firm-sponsored online customer community
Manchanda, Puneet; Packard, Grant; Pattabhiramaiah, Adithya - In: Marketing science : the marketing journal of the … 34 (2015) 3, pp. 367-387
Persistent link: https://www.econbiz.de/10011291345
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Competition and crowd-out for brand keywords in sponsored search
Simonov, Andrey; Nosko, Chris; Rao, Justin M. - In: Marketing science : the marketing journal of the … 37 (2018) 2, pp. 200-215
Persistent link: https://www.econbiz.de/10011864713
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Channels of impact : user reviews when quality is dynamic and managers respond
Chevalier, Judith A.; Dover, Yaniv; Mayzlin, Dina - In: Marketing science : the marketing journal of the … 37 (2018) 5, pp. 688-709
Persistent link: https://www.econbiz.de/10011951214
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The role of search engine optimization in search marketing
Berman, Ron; Katona, Zsolt - In: Marketing science : the marketing journal of the … 32 (2013) 4, pp. 644-651
Persistent link: https://www.econbiz.de/10009787931
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The effect of individual online reviews on purchase likelihood
Vana, Prasad; Lambrecht, Anja - In: Marketing science : the marketing journal of the … 40 (2021) 4, pp. 708-730
Persistent link: https://www.econbiz.de/10012623403
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Monetizing online marketplaces
Choi, Hana; Mela, Carl F. - In: Marketing science : the marketing journal of the … 38 (2019) 6, pp. 948-972
Persistent link: https://www.econbiz.de/10012147189
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Usage experience with decision aids and evolution of online purchase behavior
Shi, Savannah Wei; Zhang, Jie - In: Marketing science : the marketing journal of the … 33 (2014) 6, pp. 871-882
Persistent link: https://www.econbiz.de/10010468382
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Zooming in on choice : how do consumers search for cameras online?
Bronnenberg, Bart J.; Kim, Jun B.; Mela, Carl F. - In: Marketing science : the marketing journal of the … 35 (2016) 5, pp. 693-712
Persistent link: https://www.econbiz.de/10011584275
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Optimizing click-through in online rankings with endogenous search refinement
De los Santos, Babur; Koulayev, Sergei - In: Marketing science : the marketing journal of the … 36 (2017) 4, pp. 542-564
Persistent link: https://www.econbiz.de/10011744817
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The power of rankings : quantifying the effect of rankings on online consumer search and purchase decisions
Ursu, Raluca M. - In: Marketing science : the marketing journal of the … 37 (2018) 4, pp. 530-552
Persistent link: https://www.econbiz.de/10011916541