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Social dollars : the economic impact of customer participation in a firm-sponsored online customer community
Manchanda, Puneet; Packard, Grant; Pattabhiramaiah, Adithya - In: Marketing science : the marketing journal of the … 34 (2015) 3, pp. 367-387
Persistent link: https://www.econbiz.de/10011291345
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Increasing retailer loyalty through the use of cash back rebate sites
Qiu, Ye; Rao, Ram C. - In: Marketing science : the marketing journal of the … 39 (2020) 4, pp. 743-762
Persistent link: https://www.econbiz.de/10012294605
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Assessing the influence of economic and customer experience factors on service purchase behaviors
Kumar, V.; Umashankar, Nita; Kim, Kihyun Hannah; … - In: Marketing science : the marketing journal of the … 33 (2014) 5, pp. 673-692
Persistent link: https://www.econbiz.de/10010468408
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Usage experience with decision aids and evolution of online purchase behavior
Shi, Savannah Wei; Zhang, Jie - In: Marketing science : the marketing journal of the … 33 (2014) 6, pp. 871-882
Persistent link: https://www.econbiz.de/10010468382
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Optimal reverse-pricing mechanisms
Spann, Martin; Zeithammer, Robert; Häubl, Gerald - In: Marketing science : the marketing journal of the … 29 (2010) 6, pp. 1058-1070
Persistent link: https://www.econbiz.de/10008821798
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Selling your product through competitors' outlets : channel strategy when consumers comparison shop
Moorthy, Sridhar; Chen, Yongmin; Shahrokhi Tehrani, Shervin - In: Marketing science : the marketing journal of the … 37 (2018) 1, pp. 138-152
Persistent link: https://www.econbiz.de/10011818483
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Can behavioral WOM measures provide insight into the net promoter concept of customer loyalty?
Morgan, Neil A.; Rego, Lopo L. - In: Marketing science : the marketing journal of the … 27 (2008) 3, pp. 533-534
Persistent link: https://www.econbiz.de/10003736895
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What happens when a retailer drops a product category? : investigating the consequences of ending tobacco sales
Goli, Ali; Chintagunta, Pradeep K. - In: Marketing science : the marketing journal of the … 40 (2021) 6, pp. 1169-1198
Persistent link: https://www.econbiz.de/10012796483
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Effect of customer-centric structure on long-term financial performance
Lee, Ju-Yeon; Sridhar, Shrihari; Henderson, Conor M.; … - In: Marketing science : the marketing journal of the … 34 (2015) 2, pp. 250-268
Persistent link: https://www.econbiz.de/10010515893
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Retailers' multichannel and price advertising strategies
Zhang, Xubing - In: Marketing science : the marketing journal of the … 28 (2009) 6, pp. 1080-1094
Persistent link: https://www.econbiz.de/10003909170