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Forms of competition and outcomes in dual distribution channels : the distributor’s perspective
Vinhas, Alberto Sa; Heide, Jan B. - In: Marketing science : the marketing journal of the … 34 (2015) 1, pp. 160-175
Persistent link: https://www.econbiz.de/10010497610
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The economics of buyer uncertainty : advance selling vs. probabilistic selling
Fay, Scott; Xie, Jinhong - In: Marketing science : the marketing journal of the … 29 (2010) 6, pp. 1040-1057
Persistent link: https://www.econbiz.de/10008821803
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Pay-as-you-wish pricing
Chen, Yuxin; Koenigsberg, Oded; Zhang, Z. John - In: Marketing science : the marketing journal of the … 36 (2017) 5, pp. 780-791
Persistent link: https://www.econbiz.de/10011760403
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Match your own price? : self-matching as a retailer’s multichannel pricing strategy
Kireyev, Pavel; Kumar, Vineet; Ofek, Elie - In: Marketing science : the marketing journal of the … 36 (2017) 6, pp. 908-930
Persistent link: https://www.econbiz.de/10011791427
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Marketing self-improvement programs for self-signaling consumers
Schaefer, Richard; Rao, Raghunath Singh; Mahajan, Vijay - In: Marketing science : the marketing journal of the … 37 (2018) 6, pp. 912-929
Persistent link: https://www.econbiz.de/10011966223
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Incorporating consumer price expectations in diffusion models
Narasimhan, Chakravarthi - In: Marketing science : the marketing journal of the … 8 (1989) 4, pp. 343-357
Persistent link: https://www.econbiz.de/10001090673
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Price-induced patterns of competition
Blattberg, Robert C. - In: Marketing science : the marketing journal of the … 8 (1989) 4, pp. 291-309
Persistent link: https://www.econbiz.de/10001090681
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Price promotions : limiting competitive encroachment
Lal, Rajiv - In: Marketing science : the marketing journal of the … 9 (1990) 3, pp. 247-262
Persistent link: https://www.econbiz.de/10001093003
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A diffusion model incorporating product benefits, price, income and information
Horsky, Dan - In: Marketing science : the marketing journal of the … 9 (1990) 4, pp. 342-365
Persistent link: https://www.econbiz.de/10001101483
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The strategic role of exchange promotions
Desai, Preyas S.; Purohit, Devavrat; Zhou, Bo - In: Marketing science : the marketing journal of the … 35 (2016) 1, pp. 93-112
Persistent link: https://www.econbiz.de/10011437609