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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
1,225
Journal of retailing and consumer services
834
SpringerLink / Bücher
631
Industrial marketing management : the international journal for industrial and high-tech firms
534
International journal of hospitality management
416
Technological forecasting & social change : an international journal
319
The journal of services marketing
294
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
289
The service industries journal
287
International journal of internet marketing and advertising : IJIMA
258
The journal of business & industrial marketing
253
Tourism management : research, policies, practice
248
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
221
Journal of strategic marketing
220
Psychology & marketing
219
Journal of marketing
218
Management science : journal of the Institute for Operations Research and the Management Sciences
218
Journal of the Academy of Marketing Science
216
Journal of travel and tourism marketing
211
Springer eBook Collection
208
Information systems research : ISR
207
International journal of contemporary hospitality management
196
Journal of marketing management : MM
180
Cogent business & management
178
Journal of service management
176
Journal of hospitality marketing & management
171
The journal of brand management : an international journal
167
Journal of marketing communications
164
International journal of electronic customer relationship management : IJECRM
163
Journal of service research : JSR
162
European journal of marketing : EJM
161
The journal of product & brand management
161
Business horizons
160
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
159
Asia Pacific journal of marketing and logistics
156
Journal of management information systems : JMIS
156
International journal of business information systems : IJBIS
154
Journal of advertising research
152
International journal of advertising : the review of marketing communications
141
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ECONIS (ZBW)
180
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1
Social dollars : the economic impact of customer participation in a firm-sponsored online customer community
Manchanda, Puneet
;
Packard, Grant
;
Pattabhiramaiah, Adithya
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 367-387
Persistent link: https://www.econbiz.de/10011291345
Saved in:
2
Evaluating promotional activities in an online two-sided market of user-generated content
Albuquerque, Paulo
;
Pavlidis, Polykarpos
;
Chatow, Udi
; …
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
3
,
pp. 406-432
Persistent link: https://www.econbiz.de/10009562955
Saved in:
3
Special issue : Emergence and impact of user-generated content
2012
Persistent link: https://www.econbiz.de/10009562978
Saved in:
4
Identifying customer needs from user-generated content
Timoshenko, Artem
;
Hauser, John R.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10011999542
Saved in:
5
Does chatter really matter? : dynamics of user-generated content and stock performance
Tirunillai, Seshadri
;
Tellis, Gerard J.
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
2
,
pp. 198-215
Persistent link: https://www.econbiz.de/10009548705
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6
The economic value of online reviews
Wu, Chunhua
;
Che, Hai
;
Chan, Tat
;
Lu, Xianghua
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
5
,
pp. 739-754
Persistent link: https://www.econbiz.de/10011372781
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7
Market dynamics and user-generated content about tablet computers
Wang, Xin
;
Mai, Feng
;
Chiang, Roger H. L.
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
3
,
pp. 449-458
Persistent link: https://www.econbiz.de/10010370697
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8
Online product opinions : incidence, evaluation, and evolution
Moe, Wendy W.
;
Schweidel, David A.
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
3
,
pp. 372-386
Persistent link: https://www.econbiz.de/10009562969
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9
Discussion of "Website morphing"
Varian, Hal R.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 224
Persistent link: https://www.econbiz.de/10003843223
Saved in:
10
Modeling dynamic user interests : a neural matrix factorization approach
Dhillon, Paramveer S.
;
Aral, Sinan
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1059-1080
Persistent link: https://www.econbiz.de/10012796215
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