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Manchanda, Puneet; Packard, Grant; Pattabhiramaiah, Adithya - In: Marketing science : the marketing journal of the … 34 (2015) 3, pp. 367-387

Persistent link: https://www.econbiz.de/10011291345

Albuquerque, Paulo; Pavlidis, Polykarpos; Chatow, Udi; … - In: Marketing science : the marketing journal of the … 31 (2012) 3, pp. 406-432

Persistent link: https://www.econbiz.de/10009562955

2012

Persistent link: https://www.econbiz.de/10009562978

Timoshenko, Artem; Hauser, John R. - In: Marketing science : the marketing journal of the … 38 (2019) 1, pp. 1-20

Persistent link: https://www.econbiz.de/10011999542

Tirunillai, Seshadri; Tellis, Gerard J. - In: Marketing science : the marketing journal of the … 31 (2012) 2, pp. 198-215

Persistent link: https://www.econbiz.de/10009548705

Wu, Chunhua; Che, Hai; Chan, Tat; Lu, Xianghua - In: Marketing science : the marketing journal of the … 34 (2015) 5, pp. 739-754

Persistent link: https://www.econbiz.de/10011372781

Wang, Xin; Mai, Feng; Chiang, Roger H. L. - In: Marketing science : the marketing journal of the … 33 (2014) 3, pp. 449-458

Persistent link: https://www.econbiz.de/10010370697

Moe, Wendy W.; Schweidel, David A. - In: Marketing science : the marketing journal of the … 31 (2012) 3, pp. 372-386

Persistent link: https://www.econbiz.de/10009562969

Varian, Hal R. - In: Marketing science : the marketing journal of the … 28 (2009) 2, pp. 224

Persistent link: https://www.econbiz.de/10003843223

Dhillon, Paramveer S.; Aral, Sinan - In: Marketing science : the marketing journal of the … 40 (2021) 6, pp. 1059-1080

Persistent link: https://www.econbiz.de/10012796215