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Can retail sales volatility be curbed through marketing actions?
Esteban-Bravo, Mercedes; Vidal-Sanz, Jose M.; Yildirim, … - In: Marketing science : the marketing journal of the … 36 (2017) 2, pp. 232-253
Persistent link: https://www.econbiz.de/10011672597
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Reservations: customer insurance in the marketing of capacity
Png, Ivan - In: Marketing science : the marketing journal of the … 8 (1989) 3, pp. 248-264
Persistent link: https://www.econbiz.de/10001090684
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A market response model for coupon promotions
Neslin, Scott A. - In: Marketing science : the marketing journal of the … 9 (1990) 2, pp. 125-145
Persistent link: https://www.econbiz.de/10001095702
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Dynamic incentives in sales force compensation
Rubel, Olivier; Prasad, Ashutosh - In: Marketing science : the marketing journal of the … 35 (2016) 4, pp. 676-689
Persistent link: https://www.econbiz.de/10011534160
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Pricing with prescheduled sales
Sinitsyn, Maxim - In: Marketing science : the marketing journal of the … 36 (2017) 6, pp. 999-1014
Persistent link: https://www.econbiz.de/10011791437
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Sale or lease? : Durable-goods monopoly with network effects
Chien, Hung-ken; Chu, C. Y. Cyrus - In: Marketing science : the marketing journal of the … 27 (2008) 6, pp. 1012-1019
Persistent link: https://www.econbiz.de/10003791781
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Learning from peers : knowledge transfer and sales force productivity growth
Chan, Tat; Li, Jia; Pierce, Lamar - In: Marketing science : the marketing journal of the … 33 (2014) 4, pp. 463-484
Persistent link: https://www.econbiz.de/10010402546
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Persuasive puffery
Chakraborty, Archishman; Harbaugh, Rick - In: Marketing science : the marketing journal of the … 33 (2014) 3, pp. 382-400
Persistent link: https://www.econbiz.de/10010370709
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Why do salespeople spend so much time lobbying for low prices?
Simester, Duncan; Zhang, Juanjuan - In: Marketing science : the marketing journal of the … 33 (2014) 6, pp. 796-808
Persistent link: https://www.econbiz.de/10010468391
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Durable goods and product obsolescence
Levinthal, Daniel A. - In: Marketing science : the marketing journal of the … 8 (1989) 1, pp. 35-56
Persistent link: https://www.econbiz.de/10001090754