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Long-term oriented marketing relationships and ethical conduct in outsourcing sector
Ndubisi, Nelson Oly; Malhotra, Naresh K.; Capel, Celine … - In: Psychology & marketing 33 (2016) 5, pp. 372-388
Persistent link: https://www.econbiz.de/10011485883
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Empathic relationships in professional services and the moderating role of relationship age
Weißhaar, Isabelle; Huber, Frank - In: Psychology & marketing 33 (2016) 7, pp. 525-541
Persistent link: https://www.econbiz.de/10011508445
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Digitalization capabilities as enablers of value co-creation in servitizing firms
Lenka, Sambit; Parida, Vinit; Wincent, Joakim - In: Psychology & marketing 34 (2017) 1, pp. 92-100
Persistent link: https://www.econbiz.de/10011637216
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Salespersons' guanxi orientation, communication, and manifest conflict : an empirical study in China
Zhang, Zaixiao; Zhang, Mingli - In: Psychology & marketing 31 (2014) 9, pp. 786-800
Persistent link: https://www.econbiz.de/10010405127
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Special issue: Marketing relationships in the new millennium B2B sector
Ndubisi, Nelson Oly (ed.); Nataraajan, Rajan (ed.) - 2016
Persistent link: https://www.econbiz.de/10011458421
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Marketing relationships in the new millennium B2B sector
Ndubisi, Nelson Oly; Nataraajan, Rajan - In: Psychology & marketing 33 (2016) 4, pp. 227-231
Persistent link: https://www.econbiz.de/10011458424
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B2B : a paradigm shift from economic exchange to behavioral theory : a quest for better explanations and predictions
LaPlaca, Peter J.; Silva, Rui Vinhas da - In: Psychology & marketing 33 (2016) 4, pp. 232-249
Persistent link: https://www.econbiz.de/10011458429
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Relational governance mechanisms and uncertainties in nonownership services
Ndubisi, Nelson Oly; Ehret, Michael; Wirtz, Jochen - In: Psychology & marketing 33 (2016) 4, pp. 250-266
Persistent link: https://www.econbiz.de/10011458433
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The use of procedural fairness in electronic reverse auctions to enhance relationship quality
Muylle, Steve; Standaert, Willem - In: Psychology & marketing 33 (2016) 4, pp. 283-296
Persistent link: https://www.econbiz.de/10011458437
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Relationship quality in business to business relationships : reviewing the current literatures and proposing a new measurement model
Jiang, Zhizhong; Shiu, Eric; Henneberg, Stephan; … - In: Psychology & marketing 33 (2016) 4, pp. 297-313
Persistent link: https://www.econbiz.de/10011458441