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Consumer responses to the depth and minimum claimed savings of “Scratch and Save (SAS)” promotions
Choi, Sungchul; Stanyer, Mike; Kim, Moontae - In: Psychology & marketing 27 (2010) 8, pp. 766-779
Persistent link: https://www.econbiz.de/10003997660
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Has reality television come of age as a promotional platform? : modeling the endorsement effectiveness of celebreality and reality stars
Tran, Gina A.; Strutton, David - In: Psychology & marketing 31 (2014) 4, pp. 294-305
Persistent link: https://www.econbiz.de/10010347719
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The impact of product knowledge on consumer product memory and evaluation in the competitive ad context : the item-specific-relational perspective
Lee, Byung-kwan; Lee, Wei-na - In: Psychology & marketing 28 (2011) 4, pp. 360-387
Persistent link: https://www.econbiz.de/10008989363
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Virtual bundling with quantity discounts : when low purchase price does not lead to smart-shopper feelings
Pechpeyrou, Pauline de - In: Psychology & marketing 30 (2013) 8, pp. 707-723
Persistent link: https://www.econbiz.de/10009786041
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When do amount-off discounts result in more positive consumer responses? : meta-analytic evidence
Yuan, Qin; Li, Jiang; Jiang, Yushi; Liu, Chun - In: Psychology & marketing 39 (2022) 1, pp. 46-58
Persistent link: https://www.econbiz.de/10012796059
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The effect of product touch information and sale proneness on consumers' responses to price discounts
Yazdanparast, Atefeh; Kukar-Kinney, Monika - In: Psychology & marketing 40 (2023) 1, pp. 146-168
Persistent link: https://www.econbiz.de/10013465217
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How hand proximity impacts consumer responses to a persuasive communication
Coulter, Keith S. - In: Psychology & marketing 33 (2016) 2, pp. 135-149
Persistent link: https://www.econbiz.de/10011433863
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Consumer attachments to human brands : the "Oprah effect"
Loroz, Peggy Sue; Braig, Bridgette M. - In: Psychology & marketing 32 (2015) 7, pp. 751-763
Persistent link: https://www.econbiz.de/10011295614
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Examining the third-person effect of baseline omission in numerical comparison : the role of consumer persuasion knowledge
Xie, Guang-Xin; Quintero Johnson, Jessie M. - In: Psychology & marketing 32 (2015) 4, pp. 438-449
Persistent link: https://www.econbiz.de/10010527139
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The impact of death on consumer responses to celebrity endorser misbehavior
Boeuf, Benjamin - In: Psychology & marketing 34 (2017) 10, pp. 917-930
Persistent link: https://www.econbiz.de/10011759123