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Using emotional benefits as a differentiation strategy in saturated markets
Barrena, Ramo; Sánchez, Mercedes - In: Psychology & marketing 26 (2009) 11, pp. 1002-1030
Persistent link: https://www.econbiz.de/10003900013
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Understanding older consumers through cognitive age and the list of values : a UK-based perspective
Sudbury, Lynn; Simcock, Peter - In: Psychology & marketing 26 (2009) 1, pp. 22-38
Persistent link: https://www.econbiz.de/10003812193
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Consumer myths and the gay men and women who believe them : a qualitative look at movements and markets
Gudelunas, David - In: Psychology & marketing 28 (2011) 1, pp. 53-68
Persistent link: https://www.econbiz.de/10008856896
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Value-based segmentation of luxury consumption behavior
Wiedmann, Klaus-Peter; Hennigs, Nadine; Siebels, Astrid - In: Psychology & marketing 26 (2009) 7, pp. 625-651
Persistent link: https://www.econbiz.de/10003874129
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A personality-competence model of opinion leadership
Gnambs, Timo; Batinic, Bernad - In: Psychology & marketing 29 (2012) 8, pp. 606-621
Persistent link: https://www.econbiz.de/10009575069
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To be or not to be price conscious : a segment-based analysis of compromise effects in market-like framings
Müller, Holger; Vogt, Bodo; Kroll, Eike B. - In: Psychology & marketing 29 (2012) 2, pp. 107-116
Persistent link: https://www.econbiz.de/10009504543
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Past, present, and future of gay and lesbian consumer research : critical review of the quest for the queer dollar
Ginder, Whitney; Byun, Sang-Eun - In: Psychology & marketing 32 (2015) 8, pp. 821-841
Persistent link: https://www.econbiz.de/10011307823
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Targeting consumers who care about future generations
Lacroix, Caroline; Jolibert, Alain - In: Psychology & marketing 32 (2015) 8, pp. 783-794
Persistent link: https://www.econbiz.de/10011307829
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Exploring different types of sharing : a proposed segmentation of the market for "sharing" businesses
Hellwig, Katharina; Morhart, Felicitas; Girardin, Florent; … - In: Psychology & marketing 32 (2015) 9, pp. 891-906
Persistent link: https://www.econbiz.de/10011340195
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Why do responses to age-based marketing stimuli differ? : the influence of retirees' group identification and changing consumption patterns
Wolf, Friedemann; Sandner, Philipp; Welpe, Isabell M. - In: Psychology & marketing 31 (2014) 10, pp. 914-931
Persistent link: https://www.econbiz.de/10010484295