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Heterogeneity in consumer sens...
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Consumer behaviour
658
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Brand image
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Woodside, Arch G.
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Yi, Youjae
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Spence, Charles
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Bagozzi, Richard P.
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Bigné Alcañiz, J. Enrique
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Das, Gopal
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Grewal, Dhruv
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Pitt, Leyland F.
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Rauschnabel, Philipp A.
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Sauer, Nicola E.
4
Sprott, David E.
4
Sung, Yongjun
4
Tal, Aner
4
Thomas, Veronica L.
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Addis, Michela
3
Albrecht, Carmen-Maria
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Amar, Moty
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Arnold, Mark J.
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Bauer, Brittney C.
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Bodur, H. Onur
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Darley, William K.
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De Angelis, Matteo
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Eisend, Martin
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Hinsch, Christian
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3
Jiang, Yuwei
3
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Psychology & marketing
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741
NBER working paper series
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of travel and tourism marketing
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Journal of international consumer marketing
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Tourism management : research, policies, practice
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Journal of retailing
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Journal of marketing communications
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Cogent business & management
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Marketing letters : a journal of research in marketing
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Journal of fashion marketing and management
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Journal of marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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The international review of retail, distribution and consumer research
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International journal of retail & distribution management
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The journal of consumer marketing
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Journal of consumer behaviour : an international research review
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Technological forecasting & social change : an international journal
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
281
Journal of business ethics : JOBE
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Journal of the Academy of Marketing Science
271
Young consumers : insight and ideas for responsible marketers
271
International journal of contemporary hospitality management
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ECONIS (ZBW)
672
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1
Using emotional benefits as a differentiation strategy in saturated markets
Barrena, Ramo
;
Sánchez, Mercedes
- In:
Psychology & marketing
26
(
2009
)
11
,
pp. 1002-1030
Persistent link: https://www.econbiz.de/10003900013
Saved in:
2
Understanding older consumers through cognitive age and the list of values : a UK-based perspective
Sudbury, Lynn
;
Simcock, Peter
- In:
Psychology & marketing
26
(
2009
)
1
,
pp. 22-38
Persistent link: https://www.econbiz.de/10003812193
Saved in:
3
Consumer myths and the gay men and women who believe them : a qualitative look at movements and markets
Gudelunas, David
- In:
Psychology & marketing
28
(
2011
)
1
,
pp. 53-68
Persistent link: https://www.econbiz.de/10008856896
Saved in:
4
Value-based segmentation of luxury consumption behavior
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Siebels, Astrid
- In:
Psychology & marketing
26
(
2009
)
7
,
pp. 625-651
Persistent link: https://www.econbiz.de/10003874129
Saved in:
5
A personality-competence model of opinion leadership
Gnambs, Timo
;
Batinic, Bernad
- In:
Psychology & marketing
29
(
2012
)
8
,
pp. 606-621
Persistent link: https://www.econbiz.de/10009575069
Saved in:
6
To be or not to be price conscious : a segment-based analysis of compromise effects in market-like framings
Müller, Holger
;
Vogt, Bodo
;
Kroll, Eike B.
- In:
Psychology & marketing
29
(
2012
)
2
,
pp. 107-116
Persistent link: https://www.econbiz.de/10009504543
Saved in:
7
Past, present, and future of gay and lesbian consumer research : critical review of the quest for the queer dollar
Ginder, Whitney
;
Byun, Sang-Eun
- In:
Psychology & marketing
32
(
2015
)
8
,
pp. 821-841
Persistent link: https://www.econbiz.de/10011307823
Saved in:
8
Targeting consumers who care about future generations
Lacroix, Caroline
;
Jolibert, Alain
- In:
Psychology & marketing
32
(
2015
)
8
,
pp. 783-794
Persistent link: https://www.econbiz.de/10011307829
Saved in:
9
Exploring different types of sharing : a proposed segmentation of the market for "sharing" businesses
Hellwig, Katharina
;
Morhart, Felicitas
;
Girardin, Florent
; …
- In:
Psychology & marketing
32
(
2015
)
9
,
pp. 891-906
Persistent link: https://www.econbiz.de/10011340195
Saved in:
10
Why do responses to age-based marketing stimuli differ? : the influence of retirees' group identification and changing consumption patterns
Wolf, Friedemann
;
Sandner, Philipp
;
Welpe, Isabell M.
- In:
Psychology & marketing
31
(
2014
)
10
,
pp. 914-931
Persistent link: https://www.econbiz.de/10010484295
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