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Understanding the origin and evolution of affinity as a multidisciplinary concept : a conceptual approach to consumer affinity
Serrano-Arcos, M. Mar; Sánchez-Fernández, Raquel; … - In: Psychology & marketing 39 (2022) 11, pp. 2130-2152
Persistent link: https://www.econbiz.de/10013465151
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Standardization, adaptation, and personalization of international corporate social media communications
Hatzithomas, Leonidas; Fotiadis, Thomas A.; … - In: Psychology & marketing 33 (2016) 12, pp. 1098-1105
Persistent link: https://www.econbiz.de/10011627284
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Internal marketing, employee customer-oriented behaviors, and customer behavioral responses
Park, Jong Hee; Thi Bich Hanh Tran - In: Psychology & marketing 35 (2018) 6, pp. 412-426
Persistent link: https://www.econbiz.de/10011970143
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Real or relevant beauty? : body shape and endorser effects on brand attitude and body image
D'Alessandro, Steven; Chitty, Bill - In: Psychology & marketing 28 (2011) 8, pp. 843-878
Persistent link: https://www.econbiz.de/10009267749
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Mixed messages in brand names : separating the impacts of letter shape from sound symbolism
Doyle, John R.; Bottomley, Paul A. - In: Psychology & marketing 28 (2011) 7, pp. 749-762
Persistent link: https://www.econbiz.de/10009241985
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Susceptibility to global consumer culture : a three-dimensional scale
Zhou, Lianxi; Teng, Lefa; Poon, Patrick - In: Psychology & marketing 25 (2008) 4, pp. 336-351
Persistent link: https://www.econbiz.de/10003735852
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Understanding the impact of online reviews on customer choice : a probability discounting approach
Fagerstrøm, Asle; Ghinea, Gheorghita; Sydnes, Lars - In: Psychology & marketing 33 (2016) 2, pp. 125-134
Persistent link: https://www.econbiz.de/10011433862
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Communicating a key benefit claim creatively and effectively through five conveyor properties
Althuizen, Niek - In: Psychology & marketing 34 (2017) 1, pp. 5-18
Persistent link: https://www.econbiz.de/10011637190
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Special issue: broadening the perspective on mobile marketing : an introduction
Fritz, Wolfgang (ed.); Sohn, Stefanie (ed.);  … - 2017
Persistent link: https://www.econbiz.de/10011638763
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Pleasure and the control of food intake : an embodied cognition approach to consumer self-regulation
Petit, Olivia; Basso, Frédéric; Merunka, Dwight; … - In: Psychology & marketing 33 (2016) 8, pp. 608-619
Persistent link: https://www.econbiz.de/10011534718