Narrow search
Showing 1 - 10 of 762
Cover Image
Pawsitively powerful : why and when pet influencers boost social media effectiveness
Di Cioccio, Martina; Pozharliev, Rumen; De Angelis, Matteo - In: Psychology & marketing 41 (2024) 7, pp. 1614-1628
Persistent link: https://www.econbiz.de/10014555635
Cover Image
A qualitative study of consumer-generated videos about daily deal web sites
Boon, Edward - In: Psychology & marketing 30 (2013) 10, pp. 843-849
Persistent link: https://www.econbiz.de/10010198539
Cover Image
Influencers' "organic" persuasion through electronic word of mouth : a case of sincerity over brains and beauty
Filieri, Raffaele; Acikgoz, Fulya; Li, Chunyu; … - In: Psychology & marketing 40 (2023) 2, pp. 347-364
Persistent link: https://www.econbiz.de/10014290684
Cover Image
My username is IN! : The influence of inward vs. outward wandering usernames on judgments of online seller trustworthiness
Silva, Rita R.; Topolinski, Sascha - In: Psychology & marketing 35 (2018) 4, pp. 307-319
Persistent link: https://www.econbiz.de/10011970154
Cover Image
Tell it like it is : the effects of differing responses to negative online reviews
Esmark Jones, Carol L.; Stevens, Jennifer L.; … - In: Psychology & marketing 35 (2018) 12, pp. 891-901
Persistent link: https://www.econbiz.de/10011970105
Cover Image
Effects of voice assistant recommendations on consumer behavior
Flavián Blanco, Carlos; Akdim, Khaoula; Casaló, Luis V. - In: Psychology & marketing 40 (2023) 2, pp. 328-346
Persistent link: https://www.econbiz.de/10014290680
Cover Image
How to strategically choose or combine augmented and virtual reality for improved online experiential retailing
Hilken, Tim; Chylinski, Mathew; Keeling, Debbie I.; … - In: Psychology & marketing 39 (2022) 3, pp. 495-507
Persistent link: https://www.econbiz.de/10012817124
Cover Image
Temporary or permanent social media post? : the impact of product type
Anlamlier, Eda; Ulu, Sevincgul - In: Psychology & marketing 39 (2022) 9, pp. 1736-1746
Persistent link: https://www.econbiz.de/10013465110
Cover Image
A picture says more than a thousand words : using consumer neuroscience to study instagram users' responses to influencer advertising
Pozharliev, Rumen; Rossi, Dario; De Angelis, Matteo - In: Psychology & marketing 39 (2022) 7, pp. 1336-1349
Persistent link: https://www.econbiz.de/10013280100
Cover Image
Research online and purchase offline : the disruptive impact of consumers' online information on offline sales interaction
Li, You; Geng, Lixiao; Chang, Yaping; Ning, Peng - In: Psychology & marketing 40 (2023) 12, pp. 2642-2652
Persistent link: https://www.econbiz.de/10014432518