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A framework of place branding, place image, and place reputation : antecedents and moderators
Foroudi, Pantea; Gupta, Suraksha; Kitchen, Philip J.; … - In: Qualitative market research : an international journal 19 (2016) 2, pp. 241-264
Persistent link: https://www.econbiz.de/10011598818
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The increasing dynamics between consumers, social groups and brands
Kaufmann, Hans Rüdiger; Loureiro, Sandra Maria Correia; … - In: Qualitative market research : an international journal 15 (2012) 4, pp. 404-419
Persistent link: https://www.econbiz.de/10009659820
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Qualitative projective techniques in political brand image research from the perspective of young adults
Pich, Christopher; Dean, Dianne - In: Qualitative market research : an international journal 18 (2015) 1, pp. 115-144
Persistent link: https://www.econbiz.de/10010491598
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Place brand management : strategic marketing of cities, regions and nations
Melewar, T. C. (ed.); Dennis, Charles (ed.);  … - 2016
Persistent link: https://www.econbiz.de/10011598698
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Brand ageing : an analysis from a Latin American perspective
Villegas, Juliana; Guevara, Ruben; Escalante, Juan Esteban - In: Qualitative market research : an international journal 25 (2022) 1, pp. 20-42
Persistent link: https://www.econbiz.de/10013162189
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Understanding customer participtation in online brand communities : literature review and future research agenda
Kamboj, Shampy; Rahman, Zillur - In: Qualitative market research : an international journal 20 (2017) 3, pp. 306-334
Persistent link: https://www.econbiz.de/10011748655
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An exploration of men's brand relationships
Zayer, Linda Tuncay; Neier, Stacy - In: Qualitative market research : an international journal 14 (2011) 1, pp. 83-104
Persistent link: https://www.econbiz.de/10008858051
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Projective techniques for brand image research : two personification-based methods explored
Hofstede, Anouk; Hoof, Joris van; Walenberg, Natascha; … - In: Qualitative market research : an international journal 10 (2007) 3, pp. 300-309
Persistent link: https://www.econbiz.de/10003492531
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The importance of brand architecture in business networks : the case of tourist network contracts in Italy
Aureli, Selena; Forlani, Fabio - In: Qualitative market research : an international journal 19 (2016) 2, pp. 133-155
Persistent link: https://www.econbiz.de/10011598725
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I may be a twin but i'm one of a kind : are brand attachment and brand love different names for the same construct?
Moussa, Salim - In: Qualitative market research : an international journal 18 (2015) 1, pp. 69-85
Persistent link: https://www.econbiz.de/10010491600