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A competency model for entry level business-to-business services salespeople
Lambert, Brian; Plank, Richard E.; Reid, David A.; … - In: Services marketing quarterly 35 (2014) 1, pp. 84-103
Persistent link: https://www.econbiz.de/10010346087
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Differences in advertising strategies of service marketers : a content analysis
Utkarsh; Maurya, Harshit; Medhavi, Sanjay - In: Services marketing quarterly 37 (2016) 2, pp. 109-124
Persistent link: https://www.econbiz.de/10011486834
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Examination of credence and noncredence service advertisement strategies in the United States and India
Utkarsh - In: Services marketing quarterly 39 (2018) 3, pp. 240-259
Persistent link: https://www.econbiz.de/10011940199
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Are moderators of the customer satisfaction-repurchase intention relationship contingent on the service category? : an exploratory investigation
Leisen Pollack, Birgit - In: Services marketing quarterly 36 (2015) 4, pp. 335-351
Persistent link: https://www.econbiz.de/10011398042
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The "I love o hate them" relationships with cell phone service providers : the role of customer inertia and anger
Carter, Leanne; Gray, David; D'Alessandro, Steven; … - In: Services marketing quarterly 37 (2016) 4, pp. 225-240
Persistent link: https://www.econbiz.de/10011628463
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Hospital servicescape design for inpatient wellbeing
Hamed, Sara; El-Bassiouny, Noha; Ternès, Anabel - In: Services marketing quarterly 40 (2019) 1, pp. 1-32
Persistent link: https://www.econbiz.de/10012179153
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Consumers' perception of service newness and its marketing implications
Savas-Hall, Selen; Koku, P. Sergius; Mangleburg, Tamara - In: Services marketing quarterly 41 (2020) 1, pp. 35-48
Persistent link: https://www.econbiz.de/10012179200
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Is "proof" the eighth "P" of service? : a conceptual model and propositions
Moorthi, Y. L. R.; Roy, Subhadip - In: Services marketing quarterly 38 (2017) 4, pp. 213-225
Persistent link: https://www.econbiz.de/10011798684
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An exploratory study of the application of internal marketing in professional service organizations
Snell, Lan; White, Lesley - In: Services marketing quarterly 30 (2009) 3, pp. 195-211
Persistent link: https://www.econbiz.de/10003865576
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The role of relationships in service failure : a cross-cultural study : United States, China, and Korea
Suh, Munshik; Greene, Henry; Rho, Taeseok; Qi, Qin - In: Services marketing quarterly 34 (2013) 3, pp. 191-204
Persistent link: https://www.econbiz.de/10009778530