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Perceived service quality and loyalty of fitness centers' customers : segmenting members through their exercise motives
Tsitskari, E.; Tzetzis, G.; Konsoulas, D. - In: Services marketing quarterly 38 (2017) 4, pp. 253-268
Persistent link: https://www.econbiz.de/10011798695
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Casino service quality, tiered customer segments, and casino player retention
Prentice, Catherine; King, Brian; Ohtsuka, Keis - In: Services marketing quarterly 33 (2012) 4, pp. 277-291
Persistent link: https://www.econbiz.de/10009671256
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Internal stakeholders' claims on branding a state university
Dholakia, Ruby R. - In: Services marketing quarterly 38 (2017) 4, pp. 226-238
Persistent link: https://www.econbiz.de/10011798686
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Are the generic scales enough to measure service quality of mobile banking? : a comparative analysis of generic service quality measurement scales to mobile banking context
Shankar, Amit; Datta, Biplab; Jebarajakirthy, Charles - In: Services marketing quarterly 40 (2019) 3, pp. 224-244
Persistent link: https://www.econbiz.de/10012179176
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Service quality expectations in the fitness center context : a validation of the expectations component of the SERVQUAL scale in Greece
Peitzika, Eirini; Chatzi, Sofia; Kissa, Dimitra - In: Services marketing quarterly 41 (2020) 2, pp. 89-104
Persistent link: https://www.econbiz.de/10012256931
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Virtual identities and market segmentation in marketing in and through massively multiplayer online games (MMOGs)
Zackariasson, Peter; Wåhlin, Nils; Wilson, Timothy L. - In: Services marketing quarterly 31 (2010) 3, pp. 275-295
Persistent link: https://www.econbiz.de/10008648765
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Services segmentation and emergent customer behavior : a case study
Jarratt, Denise; Fayed, Ramzi - In: Services marketing quarterly 33 (2012) 1, pp. 49-67
Persistent link: https://www.econbiz.de/10009508520
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Restructuring of fare policies for the urban transportation system in Athens
Sarris, Nickolaos; Mihiotis, Athanassios; Lagoudis, … - In: Services marketing quarterly 33 (2012) 2, pp. 85-103
Persistent link: https://www.econbiz.de/10009553134
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Segmenting demand for long-term care insurance among mature consumers
Moschis, George P.; Weaver, S. Todd - In: Services marketing quarterly 31 (2010) 1, pp. 106-115
Persistent link: https://www.econbiz.de/10003953057
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From user behavior to subscription sales : an insight into e-book platform leveraging customer segmentation and A/B testing
Hashemian, Farid; Maleki, Negar; Zeinali, Yasser - In: Services marketing quarterly 45 (2024) 2, pp. 153-181
Persistent link: https://www.econbiz.de/10014566256