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Value co-creation : factors affecting discretionary effort exertion
Aggarwal, Praveen; Basu, Amiya K. - In: Services marketing quarterly 35 (2014) 4, pp. 321-336
Persistent link: https://www.econbiz.de/10010465663
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The role of active identification in driving retail customer feedback
Celuch, Kevin; Walz, Anna M. - In: Services marketing quarterly 41 (2020) 2, pp. 163-181
Persistent link: https://www.econbiz.de/10012256936
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An extensive framework of customer-to-customer value co-creation practices : a study in a running event context
Nguyen Bac Nguyen; Menezes, João - In: Services marketing quarterly 45 (2024) 2, pp. 182-224
Persistent link: https://www.econbiz.de/10014566259
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Interactive value formation : exploring the literature on dark side of the service experience from the perspective of value co-destruction (VCD)
Codá, Renato Calhau; Farias, Josivania Silva - In: Services marketing quarterly 43 (2022) 4, pp. 520-540
Persistent link: https://www.econbiz.de/10013416997
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The strategy of combining products and services : a literature review
Gurtu, Amulya - In: Services marketing quarterly 40 (2019) 1, pp. 82-106
Persistent link: https://www.econbiz.de/10012179159
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Customer engagement and loyalty : a comparative study between service contexts
Fernandes, Teresa; Esteves, Fabia - In: Services marketing quarterly 37 (2016) 2, pp. 125-139
Persistent link: https://www.econbiz.de/10011486838
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Customer empowerment to co-create service designs and delivery : scale development and validation
Prentice, Catherine; Han, Xiao-Yun; Li, Yao-Qi - In: Services marketing quarterly 37 (2016) 1, pp. 36-51
Persistent link: https://www.econbiz.de/10011452140
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Being fair to customers : a strategy in enhancing customer engagement and loyalty in the Indonesia mobile telecommunication industry
Hapsari, Raditha; Hussein, Ananda Sabil; Handrito, … - In: Services marketing quarterly 41 (2020) 1, pp. 49-67
Persistent link: https://www.econbiz.de/10012179201
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Service agent driven co-created caring in chat-based customer service encounters
Heinonen, Johanna; Sthapit, Erose - In: Services marketing quarterly 45 (2024) 1, pp. 1-24
Persistent link: https://www.econbiz.de/10014513536
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Exploring antecedents and outcomes of customer engagement among elite football fans
Winell, Erik - In: Services marketing quarterly 44 (2023) 2/3, pp. 167-187
Persistent link: https://www.econbiz.de/10014320367