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Acceptance, motivations, and usage of social media as a marketing communications tool amongst employees of sport national governing bodies
Eagleman, Andrea N. - In: Sport management review 16 (2013) 4, pp. 488-497
Persistent link: https://www.econbiz.de/10010239249
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Leveraging sponsorship : the activation ratio
O'Reilly, Norm; Horning, Denyse Lafrance - In: Sport management review 16 (2013) 4, pp. 424-437
Persistent link: https://www.econbiz.de/10010239254
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Managing co-creation in professional sports : the antecedents and consequences of ritualized spectator behavior
McDonald, Heath; Karg, Adam J. - In: Sport management review 17 (2014) 3, pp. 292-309
Persistent link: https://www.econbiz.de/10010401077
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Communicating via photographs : a gendered analysis of Olympic athletes' visual self-presentation on Instagram
Geurin-Eagleman, Andrea N.; Burch, Lauren M. - In: Sport management review 19 (2016) 2, pp. 133-145
Persistent link: https://www.econbiz.de/10011475564
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The tie that blinds? : developing and validating a scale to measure emotional attachment to a sport team
Dwyer, Brendan; Mudrick, Michael; Greenhalgh, Gregory P.; … - In: Sport management review 18 (2015) 4, pp. 570-582
Persistent link: https://www.econbiz.de/10011411128
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A fan’s search for meaning : testing the dimensionality of sport fan superstition
Dwyer, Brendan; Slavich, Mark A.; Gellock, Jennifer L. - In: Sport management review 21 (2018) 5, pp. 533-548
Persistent link: https://www.econbiz.de/10011947599
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A typology of cause-related marketing approaches in European professional basketball
Schyvinck, Cleo; Willem, Annick - In: Sport management review 21 (2018) 4, pp. 347-362
Persistent link: https://www.econbiz.de/10011911315
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Dress for fit: an exploration of female activewear consumption
Zhou, Xiaochen; Hanlon, Clare; Robertson, Jonathan; … - In: Sport management review 21 (2018) 4, pp. 403-415
Persistent link: https://www.econbiz.de/10011911342
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User-generated branding via social media : an examination of six running brands
Geurin, Andrea N.; Burch, Lauren M. - In: Sport management review 20 (2017) 3, pp. 273-284
Persistent link: https://www.econbiz.de/10011736238
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Sport stadia governance
Hoye, Russell; Nicholson, Matthew - In: Sport management review 13 (2010) 2, pp. 171-178
Persistent link: https://www.econbiz.de/10003966544