Narrow search
Showing 1 - 10 of 106
Cover Image
Are they wearing their pride on their sleeve? : examining the impact of team and university identity upon brand equity
Wear, Henry; Heere, Bob; Clopton, Aaron - In: Sport marketing quarterly : preferred journal of the … 25 (2016) 2, pp. 79-89
Persistent link: https://www.econbiz.de/10011517866
Cover Image
Niche sport sponsorship : providing the target market sponsors want?
Greenhalgh, Greg; Martin, Tiesha; Smith, Allison - In: Sport marketing quarterly : preferred journal of the … 30 (2021) 2, pp. 111-121
Persistent link: https://www.econbiz.de/10012630750
Cover Image
Better together? : examining the impact of official secondary ticketing partnerships on consumers' attitudes and behaviors
Kim, Koo Yul; Drayer, Joris - In: Sport marketing quarterly : preferred journal of the … 30 (2021) 4, pp. 278-288
Persistent link: https://www.econbiz.de/10012816108
Cover Image
It works two ways : impacts of sponsorship alliance upon sport and sponsor image
Kelly, Sarah Jane; Ireland, Michael; Mangan, John E.; … - In: Sport marketing quarterly : preferred journal of the … 25 (2016) 4, pp. 241-259
Persistent link: https://www.econbiz.de/10011635486
Cover Image
The impact of sponsorship on social media engagement : a longitudinal examination of professional sport teams
Naraine, Michael L.; Bakhsh, Jordan T.; Wanless, Liz - In: Sport marketing quarterly : preferred journal of the … 31 (2022) 3, pp. 239-252
Persistent link: https://www.econbiz.de/10013411506
Cover Image
Advances in sport sponsorship revenue forecasting : an event history analysis approach
Jensen, Jonathan A.; Turner, Brian A. - In: Sport marketing quarterly : preferred journal of the … 26 (2017) 1, pp. 6-19
Persistent link: https://www.econbiz.de/10011697103
Cover Image
Sponsorship of the 2016 Rio Olympic Games : an empirical examination of the reactions to local sponsors and rival brands
Biscaia, Rui; Rocha, Claudio - In: Sport marketing quarterly : preferred journal of the … 27 (2018) 3, pp. 180-196
Persistent link: https://www.econbiz.de/10011933923
Cover Image
Managers' perceptions of the impact of sport sponsorship on brand equity : which aspects of the sponsorship matter most?
Henseler, Jörg; Wilson, Bradley; Westberg, Kate - In: Sport marketing quarterly : preferred journal of the … 20 (2011) 1, pp. 7-21
Persistent link: https://www.econbiz.de/10009231926
Cover Image
Sponsorship awareness, attitudes, and purchase intentions of road race series participants
Eagleman, Andrea N.; Krohn, Brian D. - In: Sport marketing quarterly : preferred journal of the … 21 (2012) 4, pp. 210-220
Persistent link: https://www.econbiz.de/10009710130
Cover Image
What's in it for me? : an investigation of North American professional niche sport sponsorship objectives
Greenhalgh, Greg; Greenwell, T. Christopher - In: Sport marketing quarterly : preferred journal of the … 22 (2013) 2, pp. 101-112
Persistent link: https://www.econbiz.de/10010257035