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Brand management
92
Markenführung
92
Brand image
42
Markenimage
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Consumer behaviour
40
Konsumentenverhalten
40
Brand
23
Markenartikel
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Customer satisfaction
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Markentransfer
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Bibliometrics
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Bibliometrie
3
Corporate reputation
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3
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Uggla, Henrik
11
Attri, Rekha
3
Otubanjo, Olutayo
3
Cleff, Thomas
2
Jain, Ankita
2
Kakati, Rinalini P.
2
Khan, Bilal Mustafa
2
Lashgari, Maryam
2
Mathews, Jose
2
Muralidhara, G. V.
2
Purkayastha, Debapratim
2
Ragel, V. R.
2
Ruzzier, Mitja
2
Sharma, Ritu
2
Vasavada-Oza, Falguni
2
Walter, Nadine
2
Ahmad, Anees
1
Alam, Mohd. Sarwar
1
Alex, N. Joji
1
Anbarasu, A. Joseph
1
Antoncic, Bostjan
1
Ashraf, Sarfraz
1
Bairagi, Rahul
1
Balaji, M. S.
1
Banerjee, Shubhomoy
1
Banerjee, Soumi Chatterjee
1
Baswan, Taru
1
Bhatia, Pooja
1
Bhattacharjee, Dhriti
1
Bhukya, Ramulu
1
Block, Martin P.
1
Brahmbhatt, Dhruv
1
Choudhury, Smitishikha
1
Choudhury, Smritishikha
1
Dao Thi Dai Trang
1
Das, Gopal
1
Datta, Biplab
1
Dhamija, Aruna
1
Dhamija, Somesh
1
Dholakia, Utpal M.
1
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Published in...
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The IUP journal of brand management : IJBRM
Journal of business research : JBR
607
The journal of brand management : an international journal
562
The journal of product & brand management
387
SpringerLink / Bücher
319
Journal of retailing and consumer services
292
European journal of marketing : EJM
125
Journal of Product & Brand Management
117
Psychology & marketing
112
Industrial marketing management : the international journal for industrial and high-tech firms
108
Journal of strategic marketing
108
International journal of hospitality management
105
Asia Pacific journal of marketing and logistics
104
Journal of marketing communications
104
Marketing intelligence & planning
103
Journal of marketing management : MM
102
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
100
Strategic Direction
99
Springer eBook Collection
89
Innovatives Markenmanagement
86
Journal of marketing
85
Journal of the Academy of Marketing Science
84
Marketing letters : a journal of research in marketing
76
Journal of promotion management : innovations in planning and applied research
71
Research
69
Journal of marketing research : JMR
68
Journal of promotion management : JPM
68
Tourism management : research, policies, practice
68
International journal of advertising : the review of marketing communications
66
International journal of internet marketing and advertising : IJIMA
66
Journal of fashion marketing and management
66
Journal of international consumer marketing
66
International journal of industrial organization
65
Journal of advertising research
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
International marketing review
61
Cogent business & management
59
Qualitative market research : an international journal
59
Discussion paper / Centre for Economic Policy Research
58
Journal of marketing management : JMM ; journal of the Academy of Marketing
58
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ECONIS (ZBW)
92
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1
Brand Starbucks : regaining its lost soul
John, Doris Rajakumari
;
Suresh, K.
- In:
The IUP journal of brand management : IJBRM
9
(
2012
)
1
,
pp. 50-62
Persistent link: https://www.econbiz.de/10009569488
Saved in:
2
Employees' brand commitment and career stages : empirical evidence from Indian universities
Modi, Ashwin
;
Patel, Jayesh D.
- In:
The IUP journal of brand management : IJBRM
9
(
2012
)
1
,
pp. 28-39
Persistent link: https://www.econbiz.de/10009569493
Saved in:
3
Theory building on private label brands : a literature review
Manikandan, M. K. M.
- In:
The IUP journal of brand management : IJBRM
9
(
2012
)
2
,
pp. 64-77
Persistent link: https://www.econbiz.de/10009577717
Saved in:
4
Developing brand personality scales : a literature review
Das, Gopal
;
Guin, Kalyan Kumar
;
Datta, Biplab
- In:
The IUP journal of brand management : IJBRM
9
(
2012
)
2
,
pp. 44-63
Persistent link: https://www.econbiz.de/10009577722
Saved in:
5
An enquiry into selected marketing mix elements and their inpact on brand equity
Alex, N. Joji
- In:
The IUP journal of brand management : IJBRM
9
(
2012
)
2
,
pp. 29-43
Persistent link: https://www.econbiz.de/10009577728
Saved in:
6
Portfolio strategy for luxury partner brands : strategic guidelines
Uggla, Henrik
;
Lashgari, Maryam
- In:
The IUP journal of brand management : IJBRM
9
(
2012
)
2
,
pp. 18-28
Persistent link: https://www.econbiz.de/10009577732
Saved in:
7
Marketing to rural women : how various leading brands are doing it?
Vasavada-Oza, Falguni
;
Nagraj, Aparna
;
Krishna, Yamini
- In:
The IUP journal of brand management : IJBRM
9
(
2012
)
2
,
pp. 7-17
Persistent link: https://www.econbiz.de/10009577737
Saved in:
8
Customer perception of brand LIC : an emprical investigation
Shukla, Timira
- In:
The IUP journal of brand management : IJBRM
8
(
2011
)
1
,
pp. 48-59
Persistent link: https://www.econbiz.de/10009244990
Saved in:
9
Consumer evaluations of product line brand extension
Joji Alex N.
- In:
The IUP journal of brand management : IJBRM
8
(
2011
)
1
,
pp. 22-35
Persistent link: https://www.econbiz.de/10009245005
Saved in:
10
Effective brand community management : lessons from customer enthusiasts
Dholakia, Utpal M.
;
Vianello, Silvia
- In:
The IUP journal of brand management : IJBRM
8
(
2011
)
1
,
pp. 7-21
Persistent link: https://www.econbiz.de/10009245008
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