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Aligning brand portfolio strategy with business strategy
Uggla, Henrik - In: The IUP journal of brand management : IJBRM 12 (2015) 3, pp. 7-17
Persistent link: https://www.econbiz.de/10011411331
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Consumer acceptability of brand extensions : the role of brand reputation and perceived similarity
Selvanayagam, J. Evangeline; Ragel, V. R. - In: The IUP journal of brand management : IJBRM 12 (2015) 3, pp. 18-29
Persistent link: https://www.econbiz.de/10011411340
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REDvolution : repositioning the Nescafé brand
Rao, Adapa Srinivasa; Muralidhara, G. V. - In: The IUP journal of brand management : IJBRM 12 (2015) 3, pp. 59-71
Persistent link: https://www.econbiz.de/10011411354
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Factos affecting brand image : the case of Pepsodent in Da Nang, Vietnam
Trinh Le Tan; Dao Thi Dai Trang - In: The IUP journal of brand management : IJBRM 16 (2019) 2, pp. 7-25
Persistent link: https://www.econbiz.de/10012102907
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Coca-Cola's shift to "one brand" strategy : can it change consumers' perception?
Qumer, Syeda Maseeha; Purkayastha, Debapratim - In: The IUP journal of brand management : IJBRM 16 (2019) 2, pp. 45-62
Persistent link: https://www.econbiz.de/10012102913
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Flagship and flanker bands : consumer preference study of Hindustan Unilever Limited and Procter & Gamble
Jain, Ankita; Sharma, Ritu - In: The IUP journal of brand management : IJBRM 15 (2018) 3, pp. 7-22
Persistent link: https://www.econbiz.de/10011987765
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Empirical relationship of customer brand engagement with satisfaction and loyalty through online brand experience
Ashraf, Sarfraz; Iftikhar, Arslan; Yameen, Attia; … - In: The IUP journal of brand management : IJBRM 15 (2018) 3, pp. 23-48
Persistent link: https://www.econbiz.de/10011987772
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Stakeholders' associative network memory model approach to evaluate brand building of make in India
Mohanty, Sandeep Kumar - In: The IUP journal of brand management : IJBRM 15 (2018) 2, pp. 46-60
Persistent link: https://www.econbiz.de/10011987779
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Flagship, flanker brands and Indian consumers' buying decisions : a study on the impact of brand narratives of Hindustan Unilever Limited and Procter & Gamble
Jain, Ankita; Sharma, Ritu - In: The IUP journal of brand management : IJBRM 16 (2019) 1, pp. 34-53
Persistent link: https://www.econbiz.de/10012104308
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The role of social media communication in brand equity creation : an empirical study
Alam, Mohd. Sarwar; Khan, Bilal Mustafa - In: The IUP journal of brand management : IJBRM 16 (2019) 1, pp. 54-78
Persistent link: https://www.econbiz.de/10012104311