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An enquiry into selected marketing mix elements and their inpact on brand equity
Alex, N. Joji - In: The IUP journal of brand management : IJBRM 9 (2012) 2, pp. 29-43
Persistent link: https://www.econbiz.de/10009577728
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Vodafone's ZooZoo campaign : brand communication strategies
Sagar, Talluri Prashanth Vidya - In: The IUP journal of brand management : IJBRM 8 (2011) 2, pp. 61-82
Persistent link: https://www.econbiz.de/10009295577
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Archetyping the brand : strategy to connect
Siraj, Sadaf; Kumari, Shyama - In: The IUP journal of brand management : IJBRM 8 (2011) 3, pp. 47-59
Persistent link: https://www.econbiz.de/10009405692
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Brand Starbucks : regaining its lost soul
John, Doris Rajakumari; Suresh, K. - In: The IUP journal of brand management : IJBRM 9 (2012) 1, pp. 50-62
Persistent link: https://www.econbiz.de/10009569488
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Employees' brand commitment and career stages : empirical evidence from Indian universities
Modi, Ashwin; Patel, Jayesh D. - In: The IUP journal of brand management : IJBRM 9 (2012) 1, pp. 28-39
Persistent link: https://www.econbiz.de/10009569493
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Theory building on private label brands : a literature review
Manikandan, M. K. M. - In: The IUP journal of brand management : IJBRM 9 (2012) 2, pp. 64-77
Persistent link: https://www.econbiz.de/10009577717
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Developing brand personality scales : a literature review
Das, Gopal; Guin, Kalyan Kumar; Datta, Biplab - In: The IUP journal of brand management : IJBRM 9 (2012) 2, pp. 44-63
Persistent link: https://www.econbiz.de/10009577722
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Portfolio strategy for luxury partner brands : strategic guidelines
Uggla, Henrik; Lashgari, Maryam - In: The IUP journal of brand management : IJBRM 9 (2012) 2, pp. 18-28
Persistent link: https://www.econbiz.de/10009577732
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Marketing to rural women : how various leading brands are doing it?
Vasavada-Oza, Falguni; Nagraj, Aparna; Krishna, Yamini - In: The IUP journal of brand management : IJBRM 9 (2012) 2, pp. 7-17
Persistent link: https://www.econbiz.de/10009577737
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Customer perception of brand LIC : an emprical investigation
Shukla, Timira - In: The IUP journal of brand management : IJBRM 8 (2011) 1, pp. 48-59
Persistent link: https://www.econbiz.de/10009244990