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Brand management
92
Markenführung
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Brand image
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Consumer behaviour
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Uggla, Henrik
11
Attri, Rekha
3
Otubanjo, Olutayo
3
Cleff, Thomas
2
Jain, Ankita
2
Kakati, Rinalini P.
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Khan, Bilal Mustafa
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Muralidhara, G. V.
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Vasavada-Oza, Falguni
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Walter, Nadine
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Alam, Mohd. Sarwar
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Alex, N. Joji
1
Anbarasu, A. Joseph
1
Antoncic, Bostjan
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Ashraf, Sarfraz
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Bairagi, Rahul
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Balaji, M. S.
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Banerjee, Shubhomoy
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Banerjee, Soumi Chatterjee
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Baswan, Taru
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Datta, Biplab
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Dhamija, Aruna
1
Dhamija, Somesh
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The IUP journal of brand management : IJBRM
Journal of business research : JBR
884
The journal of brand management : an international journal
577
SpringerLink / Bücher
418
The journal of product & brand management
395
Journal of retailing and consumer services
345
Industrial marketing management : the international journal for industrial and high-tech firms
340
Journal of strategic marketing
278
European journal of marketing : EJM
234
Journal of marketing management : MM
212
Journal of marketing communications
192
Journal of the Academy of Marketing Science
190
Marketing intelligence & planning
178
Journal of marketing
172
Energy economics
167
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
159
Psychology & marketing
148
Asia Pacific journal of marketing and logistics
143
The journal of business & industrial marketing
135
Springer eBook Collection
130
International journal of hospitality management
125
Europäische Hochschulschriften / 5
118
Gabler Edition Wissenschaft
106
Journal of advertising research
106
Marketing letters : a journal of research in marketing
106
International marketing review
98
Journal of marketing research : JMR
95
Business horizons
94
Journal of global marketing
93
The marketing review
93
International journal of internet marketing and advertising : IJIMA
89
Marketing : ZFP ; journal of research and management
89
Journal of promotion management : JPM
87
Cogent business & management
86
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
85
Journal of promotion management : innovations in planning and applied research
83
Management science : journal of the Institute for Operations Research and the Management Sciences
81
Journal of marketing management : JMM ; journal of the Academy of Marketing
77
International journal of advertising : the review of marketing communications
76
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
76
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ECONIS (ZBW)
92
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1
An enquiry into selected marketing mix elements and their inpact on brand equity
Alex, N. Joji
- In:
The IUP journal of brand management : IJBRM
9
(
2012
)
2
,
pp. 29-43
Persistent link: https://www.econbiz.de/10009577728
Saved in:
2
Vodafone's ZooZoo campaign : brand communication strategies
Sagar, Talluri Prashanth Vidya
- In:
The IUP journal of brand management : IJBRM
8
(
2011
)
2
,
pp. 61-82
Persistent link: https://www.econbiz.de/10009295577
Saved in:
3
Archetyping the brand : strategy to connect
Siraj, Sadaf
;
Kumari, Shyama
- In:
The IUP journal of brand management : IJBRM
8
(
2011
)
3
,
pp. 47-59
Persistent link: https://www.econbiz.de/10009405692
Saved in:
4
Brand Starbucks : regaining its lost soul
John, Doris Rajakumari
;
Suresh, K.
- In:
The IUP journal of brand management : IJBRM
9
(
2012
)
1
,
pp. 50-62
Persistent link: https://www.econbiz.de/10009569488
Saved in:
5
Employees' brand commitment and career stages : empirical evidence from Indian universities
Modi, Ashwin
;
Patel, Jayesh D.
- In:
The IUP journal of brand management : IJBRM
9
(
2012
)
1
,
pp. 28-39
Persistent link: https://www.econbiz.de/10009569493
Saved in:
6
Theory building on private label brands : a literature review
Manikandan, M. K. M.
- In:
The IUP journal of brand management : IJBRM
9
(
2012
)
2
,
pp. 64-77
Persistent link: https://www.econbiz.de/10009577717
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7
Developing brand personality scales : a literature review
Das, Gopal
;
Guin, Kalyan Kumar
;
Datta, Biplab
- In:
The IUP journal of brand management : IJBRM
9
(
2012
)
2
,
pp. 44-63
Persistent link: https://www.econbiz.de/10009577722
Saved in:
8
Portfolio strategy for luxury partner brands : strategic guidelines
Uggla, Henrik
;
Lashgari, Maryam
- In:
The IUP journal of brand management : IJBRM
9
(
2012
)
2
,
pp. 18-28
Persistent link: https://www.econbiz.de/10009577732
Saved in:
9
Marketing to rural women : how various leading brands are doing it?
Vasavada-Oza, Falguni
;
Nagraj, Aparna
;
Krishna, Yamini
- In:
The IUP journal of brand management : IJBRM
9
(
2012
)
2
,
pp. 7-17
Persistent link: https://www.econbiz.de/10009577737
Saved in:
10
Customer perception of brand LIC : an emprical investigation
Shukla, Timira
- In:
The IUP journal of brand management : IJBRM
8
(
2011
)
1
,
pp. 48-59
Persistent link: https://www.econbiz.de/10009244990
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