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The effect of perceived advertising effort on brand perception : implication for retailers in Hong Kong
Chan, Fong Yee; Chan, Hung Fai; Tang, Felix - In: The international review of retail, distribution and … 27 (2017) 1, pp. 78-93
Persistent link: https://www.econbiz.de/10011703183
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How does visual merchandising in fashion retail stores affect consumers' brand attitude and purchase intention?
Park, Hyun Hee; Jeon, Jung Ok; Sullivan, Pauline - In: The international review of retail, distribution and … 25 (2015) 1, pp. 87-104
Persistent link: https://www.econbiz.de/10010502832
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Cherish your loved ones : the role of the feeling of care and security in advertising
Huber, Frank; Meyer, Frederik; Weihrauch, Andrea; … - In: The international review of retail, distribution and … 24 (2014) 2, pp. 213-230
Persistent link: https://www.econbiz.de/10010367005
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The role of customer loyalty as a brand extension purchase predictor
Martinelli, Elisa; Belli, Alex; Marchi, Gianluca - In: The international review of retail, distribution and … 25 (2015) 2, pp. 105-119
Persistent link: https://www.econbiz.de/10011299067
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Private-label branding and willingness to pay : evidence from an auction experiment
Kandapa Thanasuta; Yingyot Chiaravutthi - In: The international review of retail, distribution and … 28 (2018) 3, pp. 320-338
Persistent link: https://www.econbiz.de/10011885430
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The effect of retailer private brands on consumer-based retailer equity : comparison of named private brands and generic private brands
Choi, Laee; Huddleston, Patricia - In: The international review of retail, distribution and … 24 (2014) 1, pp. 59-78
Persistent link: https://www.econbiz.de/10010247442
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Brand personality of retailers - an analysis of its applicability and its effect on store loyality
Zentes, Joachim; Morschett, Dirk; Schramm-Klein, Hanna - In: The international review of retail, distribution and … 18 (2008) 2, pp. 167-184
Persistent link: https://www.econbiz.de/10003737311
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Measuring the effects of retail brand experiences and brand love on word of mouth : a cross-country study of IKEA brand
Rodrigues, Clarinda; Brandão, Amélia Maria Pinto da Cunha - In: The international review of retail, distribution and … 31 (2021) 1, pp. 78-105
Persistent link: https://www.econbiz.de/10012425334
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Luxury brands in the digital age : perceived quality and gender difference
Kim, Jung-Hwan - In: The international review of retail, distribution and … 30 (2020) 1, pp. 68-85
Persistent link: https://www.econbiz.de/10012209756
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What drives Kuwaiti consumers to purchase luxury brands?
Mostafa, Mohamed M.; Arnaout, Jean-Paul - In: The international review of retail, distribution and … 30 (2020) 1, pp. 86-102
Persistent link: https://www.econbiz.de/10012209765