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Private label brands : major perspective of two customer-based brand equity models
Calvo-Porral, Cristina; Lévy Mangin, Jean-Pierre - In: The international review of retail, distribution and … 24 (2014) 4, pp. 431-452
Persistent link: https://www.econbiz.de/10010384760
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Private label personality : applying brand personality to private label brands
Glynn, Mark S.; Widjaja, Tiza - In: The international review of retail, distribution and … 25 (2015) 4, pp. 362-378
Persistent link: https://www.econbiz.de/10011407087
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What drives Kuwaiti consumers to purchase luxury brands?
Mostafa, Mohamed M.; Arnaout, Jean-Paul - In: The international review of retail, distribution and … 30 (2020) 1, pp. 86-102
Persistent link: https://www.econbiz.de/10012209765
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Brand experience and brand implications in a multi-channel setting
Jones, Robert Paul; Runyan, Rodney C. - In: The international review of retail, distribution and … 23 (2013) 3, pp. 265-290
Persistent link: https://www.econbiz.de/10009781181
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The effect of perceived advertising effort on brand perception : implication for retailers in Hong Kong
Chan, Fong Yee; Chan, Hung Fai; Tang, Felix - In: The international review of retail, distribution and … 27 (2017) 1, pp. 78-93
Persistent link: https://www.econbiz.de/10011703183
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Customer segmentation in retailing based on retail brand patronage patterns
David, Natalie; Schramm-Klein, Hanna; Rank, Olaf N.; … - In: The international review of retail, distribution and … 25 (2015) 5, pp. 449-459
Persistent link: https://www.econbiz.de/10011534009
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The role of the brand in driving online loyalty for multichannel retailers
Frasquet Deltoro, Marta; Ruiz-Molina, María-Eugenia; … - In: The international review of retail, distribution and … 25 (2015) 5, pp. 490-502
Persistent link: https://www.econbiz.de/10011534118
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How does visual merchandising in fashion retail stores affect consumers' brand attitude and purchase intention?
Park, Hyun Hee; Jeon, Jung Ok; Sullivan, Pauline - In: The international review of retail, distribution and … 25 (2015) 1, pp. 87-104
Persistent link: https://www.econbiz.de/10010502832
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The role of customer loyalty as a brand extension purchase predictor
Martinelli, Elisa; Belli, Alex; Marchi, Gianluca - In: The international review of retail, distribution and … 25 (2015) 2, pp. 105-119
Persistent link: https://www.econbiz.de/10011299067
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The effect of retailer private brands on consumer-based retailer equity : comparison of named private brands and generic private brands
Choi, Laee; Huddleston, Patricia - In: The international review of retail, distribution and … 24 (2014) 1, pp. 59-78
Persistent link: https://www.econbiz.de/10010247442