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~isPartOf:"The journal of brand management : an international journal"
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Beziehungsmarketing
107
Relationship marketing
107
Brand management
91
Markenführung
91
Consumer behaviour
83
Konsumentenverhalten
83
Brand image
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brand loyalty
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loyalty
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Fetscherin, Marc
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The journal of brand management : an international journal
Journal of business research : JBR
725
Journal of retailing and consumer services
584
Industrial marketing management : the international journal for industrial and high-tech firms
432
SpringerLink / Bücher
365
International journal of hospitality management
291
NBER working paper series
269
Working paper / National Bureau of Economic Research, Inc.
240
The journal of services marketing
229
NBER Working Paper
228
Working paper
217
The journal of business & industrial marketing
216
The service industries journal
193
The world economy : the leading journal on international economic relations
181
Journal of strategic marketing
180
European Journal of Marketing
176
Journal of the Academy of Marketing Science
176
Discussion paper / Centre for Economic Policy Research
172
CESifo working papers
167
Journal of international economics
166
International journal of electronic customer relationship management : IJECRM
149
Applied economics
147
Policy research working paper : WPS
136
Journal of marketing
126
International journal of contemporary hospitality management
125
Journal of Business & Industrial Marketing
124
Cogent business & management
119
Journal of hospitality marketing & management
119
Journal of travel and tourism marketing
119
Journal of service research : JSR
118
Asia Pacific journal of marketing and logistics
116
International Journal of Productivity and Performance Management
116
International business review : the official journal of the European International Business Academy
115
Tourism management : research, policies, practice
114
The journal of product & brand management
111
RIETI discussion paper series
109
Gabler Edition Wissenschaft
107
Journal of service management
107
Applied economics letters
106
Journal of retailing
104
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ECONIS (ZBW)
110
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1
The forgotten side of marketing
Kalra, Ajay
;
Soberman, David A.
- In:
The journal of brand management : an international journal
17
(
2009/10
)
4
,
pp. 301-314
Persistent link: https://www.econbiz.de/10003944865
Saved in:
2
Managing brand performance : aligning positioning, execution and experience
Srivastava, Rajendra Krishan
;
Thomas, Gregory M.
- In:
The journal of brand management : an international journal
17
(
2009/10
)
7
,
pp. 465-471
Persistent link: https://www.econbiz.de/10009524441
Saved in:
3
Managing the Mayo Clinic brand : a case study in staff-developed service performance standards
Kennedy, Denise M.
- In:
The journal of brand management : an international journal
26
(
2019
)
5
,
pp. 538-549
Persistent link: https://www.econbiz.de/10012060162
Saved in:
4
A lovable personality : the effect of brand personality on brand love
Roy, Pinaki
;
Khandeparkar, Kapil
;
Motiani, Manoj
- In:
The journal of brand management : an international journal
23
(
2016
)
5
,
pp. 97-113
Persistent link: https://www.econbiz.de/10011565291
Saved in:
5
Is CRM for luxury brands?
Cailleux, Hugues
;
Mignot, Charles
;
Kapferer, Jean-Noël
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 406-412
Persistent link: https://www.econbiz.de/10003847300
Saved in:
6
Environmental influences in corporate brand identification and outcomes
Donavan, D. Todd
;
Janda, Swinder
;
Suh, Jaebeom
- In:
The journal of brand management : an international journal
14
(
2006/07
)
1/2
,
pp. 125-136
Persistent link: https://www.econbiz.de/10003458922
Saved in:
7
Building the service brand by creating and managing an emotional brand experience
Morrison, Sharon
;
Crane, Frederick G.
- In:
The journal of brand management : an international journal
14
(
2006/07
)
5
,
pp. 410-421
Persistent link: https://www.econbiz.de/10003476084
Saved in:
8
Brand commitment in consumer-brand relationships : an investment model approach
Sung, Yongjun
;
Campbell, William Keith
- In:
The journal of brand management : an international journal
17
(
2009/10
)
2
,
pp. 97-113
Persistent link: https://www.econbiz.de/10003909878
Saved in:
9
The relationship between consumer involvement and brand perceptions of female cosmetic consumers
Guthrie, Michelle F.
;
Kim, Hye-shin
- In:
The journal of brand management : an international journal
17
(
2009/10
)
2
,
pp. 114-133
Persistent link: https://www.econbiz.de/10003909881
Saved in:
10
Building customer-brand relationships in the mobile communications market : the role of brand tribalism and brand reputation
Jurisic, Brigita
;
Azevedo, António
- In:
The journal of brand management : an international journal
18
(
2010/11
)
4/5
,
pp. 349-366
Persistent link: https://www.econbiz.de/10008905661
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