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The forgotten side of marketing
Kalra, Ajay; Soberman, David A. - In: The journal of brand management : an international journal 17 (2009/10) 4, pp. 301-314
Persistent link: https://www.econbiz.de/10003944865
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Managing brand performance : aligning positioning, execution and experience
Srivastava, Rajendra Krishan; Thomas, Gregory M. - In: The journal of brand management : an international journal 17 (2009/10) 7, pp. 465-471
Persistent link: https://www.econbiz.de/10009524441
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Managing the Mayo Clinic brand : a case study in staff-developed service performance standards
Kennedy, Denise M. - In: The journal of brand management : an international journal 26 (2019) 5, pp. 538-549
Persistent link: https://www.econbiz.de/10012060162
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A lovable personality : the effect of brand personality on brand love
Roy, Pinaki; Khandeparkar, Kapil; Motiani, Manoj - In: The journal of brand management : an international journal 23 (2016) 5, pp. 97-113
Persistent link: https://www.econbiz.de/10011565291
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Is CRM for luxury brands?
Cailleux, Hugues; Mignot, Charles; Kapferer, Jean-Noël - In: The journal of brand management : an international journal 16 (2008/09) 5/6, pp. 406-412
Persistent link: https://www.econbiz.de/10003847300
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Environmental influences in corporate brand identification and outcomes
Donavan, D. Todd; Janda, Swinder; Suh, Jaebeom - In: The journal of brand management : an international journal 14 (2006/07) 1/2, pp. 125-136
Persistent link: https://www.econbiz.de/10003458922
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Building the service brand by creating and managing an emotional brand experience
Morrison, Sharon; Crane, Frederick G. - In: The journal of brand management : an international journal 14 (2006/07) 5, pp. 410-421
Persistent link: https://www.econbiz.de/10003476084
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Brand commitment in consumer-brand relationships : an investment model approach
Sung, Yongjun; Campbell, William Keith - In: The journal of brand management : an international journal 17 (2009/10) 2, pp. 97-113
Persistent link: https://www.econbiz.de/10003909878
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The relationship between consumer involvement and brand perceptions of female cosmetic consumers
Guthrie, Michelle F.; Kim, Hye-shin - In: The journal of brand management : an international journal 17 (2009/10) 2, pp. 114-133
Persistent link: https://www.econbiz.de/10003909881
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Building customer-brand relationships in the mobile communications market : the role of brand tribalism and brand reputation
Jurisic, Brigita; Azevedo, António - In: The journal of brand management : an international journal 18 (2010/11) 4/5, pp. 349-366
Persistent link: https://www.econbiz.de/10008905661