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Building a corporate brand : the internal brand building process in Swedish service firms
Wallström, Åsa; Karlsson, Ted; Salehi-Sangari, Esmail - In: The journal of brand management : an international journal 16 (2008/09) 1/2, pp. 40-50
Persistent link: https://www.econbiz.de/10003763477
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Key determinants of internal brand management success : an exploratory empirical analysis
Burmann, Christoph; Zeplin, Sabrina; Riley, Nicola - In: The journal of brand management : an international journal 16 (2008/09) 4, pp. 264-284
Persistent link: https://www.econbiz.de/10003811727
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Special issue: corporate branding, identity and communications
Melewar, T. C. (contributor) - 2006
Persistent link: https://www.econbiz.de/10003458847
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Integrating corporate branding and sociological paradigms : a literature study
Hulberg, Jon - In: The journal of brand management : an international journal 14 (2006/07) 1/2, pp. 60-73
Persistent link: https://www.econbiz.de/10003458909
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The importance of corporate brand personality traits to a successful 21st century business
Keller, Kevin Lane; Richey, Keith - In: The journal of brand management : an international journal 14 (2006/07) 1/2, pp. 74-81
Persistent link: https://www.econbiz.de/10003458910
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Retaining employees for service competency : the role of corporate brand identity
Wheeler, Anthony R.; Richey, R. Glenn; Tokkman, Mert; … - In: The journal of brand management : an international journal 14 (2006/07) 1/2, pp. 96-113
Persistent link: https://www.econbiz.de/10003458919
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Important factors to consider when using internal branding as a management strategy : a healthcare case study
Gapp, Rod; Merrilees, Bill - In: The journal of brand management : an international journal 14 (2006/07) 1/2, pp. 162-176
Persistent link: https://www.econbiz.de/10003458926
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Using internal marketing to ignite the corporate brand : the case of the UK retail bank industry
Papasolomou, Ioanna; Vrontis, Demetris - In: The journal of brand management : an international journal 14 (2006/07) 1/2, pp. 177-195
Persistent link: https://www.econbiz.de/10003458928
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The impact of the corporate identity mix on corporate reputation
Money, Kevin; Rose, Susan; Hillenbrand, Carola - In: The journal of brand management : an international journal 18 (2010/11) 3, pp. 197-211
Persistent link: https://www.econbiz.de/10008810216
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We the people : the importance of employees in the process of building customer experience
Harris, Patrick - In: The journal of brand management : an international journal 15 (2007/08) 2, pp. 102-114
Persistent link: https://www.econbiz.de/10003611575