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~isPartOf:"The journal of brand management : an international journal"
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Consumer behaviour
355
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355
Brand management
295
Markenführung
295
Brand image
225
Markenimage
225
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Brand loyalty
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Einzelhandel
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Johnson, Lester W.
5
Wiedmann, Klaus-Peter
5
Baxter, Stacey M.
4
Gil Saura, Irene
4
Grappi, Silvia
4
Ilicic, Jasmina
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Kapferer, Jean-Noël
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Kulczynski, Alicia
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Phau, Ian
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Sung, Yongjun
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Zarantonello, Lia
4
Abratt, Russell
3
Butcher, Luke
3
Dens, Nathalie
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Dwivedi, Abhishek
3
Fetscherin, Marc
3
Gabrielli, Veronica
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Iglesias, Oriol
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Jassawalla, Avan R.
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Kara, Selcan
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Mirzaei, Abas
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Pelsmacker, Patrick de
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Romani, Simona
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Ross, William T.
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Sashittal, Hemant Chaitanya
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Sierra, Jeremy J.
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Taute, Harry A.
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Valette-Florence, Pierre
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Vrontis, Demetris
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Šerić, Maja
3
Atwal, Glyn
2
Baghi, Ilaria
2
Balmer, John M. T.
2
Bartels, Jos
2
Berenguer Contrí, Gloria
2
Biedenbach, Galina
2
Borges, Adilson
2
Brasel, S. Adam
2
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Global Brand Conference <11., 2016, Bradford>
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The journal of brand management : an international journal
Journal of business research : JBR
2,338
Journal of retailing and consumer services
2,238
International journal of hospitality management
841
International journal of consumer studies
775
Psychology & marketing
690
SpringerLink / Bücher
618
NBER working paper series
590
Journal of consumer research : JCR ; an interdisciplinary bimonthly
586
Journal of retailing
520
Working paper / National Bureau of Economic Research, Inc.
502
Industrial marketing management : the international journal for industrial and high-tech firms
487
NBER Working Paper
447
Asia Pacific journal of marketing and logistics
437
Management science : journal of the Institute for Operations Research and the Management Sciences
424
The international review of retail, distribution and consumer research
422
The journal of product & brand management
415
European journal of marketing : EJM
410
International journal of retail & distribution management
410
Journal of marketing
404
Journal of marketing research : JMR
385
The journal of services marketing
377
Journal of marketing management : MM
373
Journal of the Academy of Marketing Science
370
Journal of travel and tourism marketing
368
European journal of operational research : EJOR
357
Tourism management : research, policies, practice
354
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
349
The service industries journal
344
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
333
Cogent business & management
332
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
332
Journal of international consumer marketing
328
Marketing letters : a journal of research in marketing
323
International journal of contemporary hospitality management
315
Journal of marketing communications
312
International journal of production economics
308
Journal of fashion marketing and management
306
Journal of strategic marketing
305
Journal of business ethics : JOBE
299
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ECONIS (ZBW)
385
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1
The causal relationship between store equity and loyalty : testing two alternative models in
retailing
Gil Saura, Irene
;
Šerić, Maja
;
Ruiz-Molina, María Eugenia
- In:
The journal of brand management : an international journal
24
(
2017
)
2
,
pp. 193-208
Persistent link: https://www.econbiz.de/10011724575
Saved in:
2
Customer segmentation based on store equity : what explains customer store preference?
Gil Saura, Irene
;
Berenguer Contrí, Gloria
;
Ruiz …
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 546-561
Persistent link: https://www.econbiz.de/10011771417
Saved in:
3
The images of foreign versus domestic retailer brands in China : a model of corporate brand image and store image
Lin, Zhibin
;
He, Xinming
- In:
The journal of brand management : an international journal
22
(
2015
)
3
,
pp. 211-228
Persistent link: https://www.econbiz.de/10011350030
Saved in:
4
Comparing the relative importance of sustainability as a consumer purchase criterion of food and clothing in the retail sector
Nilssen, Ragna
;
Bick, Geoff
;
Abratt, Russell
- In:
The journal of brand management : an international journal
26
(
2019
)
1
,
pp. 71-83
Persistent link: https://www.econbiz.de/10012060044
Saved in:
5
The effects of price promotion depth on new and mature products
Choi, Sunhee
;
Friske, Wesley
;
Lee, Sangno
;
Wilcox, James B.
- In:
The journal of brand management : an international journal
21
(
2014
)
3
,
pp. 202-215
Persistent link: https://www.econbiz.de/10010347467
Saved in:
6
Organizational resilience and internal branding : investigating the effects triggered by self-service technology
Biedenbach, Galina
;
Biedenbach, Thomas
;
Hultén, Peter
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 420-433
Persistent link: https://www.econbiz.de/10013270451
Saved in:
7
Omnichannel retailer brand experience : conceptualisation and proposal of a comprehensive scale
Frasquet Deltoro, Marta
;
Mollá Descals, Alejandro
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
4
,
pp. 388-401
Persistent link: https://www.econbiz.de/10012550324
Saved in:
8
A lovable personality : the effect of brand personality on brand love
Roy, Pinaki
;
Khandeparkar, Kapil
;
Motiani, Manoj
- In:
The journal of brand management : an international journal
23
(
2016
)
5
,
pp. 97-113
Persistent link: https://www.econbiz.de/10011565291
Saved in:
9
Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane
;
Carlson, Jamie
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
Saved in:
10
Marketing store brands and manufacturer brands : role of referent and expert power in merchandising decisions
Chimhundu, Ranga
- In:
The journal of brand management : an international journal
23
(
2016
)
5
,
pp. 24-40
Persistent link: https://www.econbiz.de/10011565273
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