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Ford, Becky R.; Stohl, Cynthia - In: The journal of brand management : an international journal 26 (2019) 1, pp. 60-70

Persistent link: https://www.econbiz.de/10012060043

Wally Olins (1930 - 2014), corporate identity ascendancy and corporate brand hegemony : celebrating the life of Wally Olins ; leading corporate identity exponent and prominent bran...

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Impact of organizational climate on ethical empowerment and engagement with Corporate Social Respnsibility (CSR)

Powell, Shaun M.; Davies, Mark A. P.; Norton, Danielle - In: The journal of brand management : an international journal 20 (2012/13) 9, pp. 815-839

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Positioning the corporate brand as sustainable : leadership de regueur

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Brand organisation identity and reputation : bold approaches to big challenges

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Demetriou, Marlen; Papasolomou, Ioanna; Vrontis, Demetris - In: The journal of brand management : an international journal 17 (2009/10) 4, pp. 266-278

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The role of corporate social responsibility, perceived quality and corporate reputation on purchase intention : implications for brand management

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Corporate social performance as antecedent of consumer's brand perception

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When do social alliances pay off? : how the effect on corporate image depends on consumers' prosocial attitudes

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Building corporate reputation through consumer responses to green new products

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