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~isPartOf:"The journal of brand management : an international journal"
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Consumer behaviour
355
Konsumentenverhalten
355
Brand management
337
Markenführung
337
Brand image
237
Markenimage
237
Brand
205
Markenartikel
203
Beziehungsmarketing
87
Relationship marketing
87
Corporate reputation
69
Firmenimage
69
Corporate social responsibility
53
Corporate Social Responsibility
52
Luxury goods
50
Luxusgüter
50
Social Web
45
Social web
45
Corporate culture
38
Emotion
38
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Marketing management
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Marketingmanagement
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Markenarchitektur
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Internet marketing
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Online-Marketing
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Personality psychology
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Persönlichkeitspsychologie
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Brand extension
21
Markentransfer
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Markentreue
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China
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17
United States
17
Customer satisfaction
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Kundenzufriedenheit
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Balmer, John M. T.
9
Abratt, Russell
6
Wiedmann, Klaus-Peter
6
Johnson, Lester W.
5
Merrilees, Bill
5
Baxter, Stacey M.
4
Grappi, Silvia
4
Hennigs, Nadine
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Mizera, Sue
4
Phau, Ian
4
Zarantonello, Lia
4
Burghausen, Mario
3
Butcher, Luke
3
Dens, Nathalie
3
Dwivedi, Abhishek
3
Fetscherin, Marc
3
Gabrielli, Veronica
3
Gil Saura, Irene
3
Golob, Urša
3
Gunasti, Kunter
3
Guzman, Francisco
3
Jassawalla, Avan R.
3
Kapferer, Jean-Noël
3
Kara, Selcan
3
Keller, Kevin Lane
3
Machado, Joana César
3
Miller, Dale
3
Mirzaei, Abas
3
Pelsmacker, Patrick de
3
Podnar, Klement
3
Powell, Shaun M.
3
Rindell, Anne
3
Romani, Simona
3
Ross, William T.
3
Sashittal, Hemant Chaitanya
3
Sierra, Jeremy J.
3
Sung, Yongjun
3
Taute, Harry A.
3
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Global Brand Conference <11., 2016, Bradford>
1
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The journal of brand management : an international journal
Journal of business research : JBR
2,612
Journal of retailing and consumer services
2,000
Journal of business ethics : JOBE
1,843
International journal of hospitality management
933
SpringerLink / Bücher
887
International journal of consumer studies
779
NBER working paper series
764
Psychology & marketing
710
Working paper / National Bureau of Economic Research, Inc.
660
Journal of consumer research : JCR ; an interdisciplinary bimonthly
632
Corporate social responsibility and environmental management
623
NBER Working Paper
593
Cogent business & management
493
Discussion paper series / IZA
484
Journal of Business Ethics
459
Management science : journal of the Institute for Operations Research and the Management Sciences
457
Business strategy and the environment
436
The journal of product & brand management
428
Tourism management : research, policies, practice
427
European Journal of Marketing
411
European journal of marketing : EJM
411
Asia Pacific journal of marketing and logistics
407
Technological forecasting & social change : an international journal
394
Springer eBook Collection
381
Journal of Consumer Marketing
380
Journal of marketing research : JMR
373
Journal of business ethics : JBE
361
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
359
Journal of travel and tourism marketing
359
Journal of marketing management : MM
353
International journal of contemporary hospitality management
352
Journal of marketing communications
350
Journal of economic behavior & organization : JEBO
349
Journal of economic psychology : research in economic psychology and behavioral economics
347
Journal of international consumer marketing
334
Journal of the Academy of Marketing Science
334
CESifo working papers
332
Journal of marketing
332
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
330
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ECONIS (ZBW)
458
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1
Does CSR Matter? : a longitudinal analysis of product reviews for CSR-associated brands
Ford, Becky R.
;
Stohl, Cynthia
- In:
The journal of brand management : an international journal
26
(
2019
)
1
,
pp. 60-70
Persistent link: https://www.econbiz.de/10012060043
Saved in:
2
Wally Olins (1930 - 2014), corporate identity ascendancy and corporate brand hegemony : celebrating the life of Wally Olins ; leading corporate identity exponent and prominent bran...
Balmer, John M. T.
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 459-468
Persistent link: https://www.econbiz.de/10010423879
Saved in:
3
Impact of organizational climate on ethical empowerment and engagement with Corporate Social Respnsibility (CSR)
Powell, Shaun M.
;
Davies, Mark A. P.
;
Norton, Danielle
- In:
The journal of brand management : an international journal
20
(
2012/13
)
9
,
pp. 815-839
Persistent link: https://www.econbiz.de/10010234892
Saved in:
4
Positioning the corporate brand as sustainable : leadership de regueur
Stuart, Helen Joyce
- In:
The journal of brand management : an international journal
20
(
2012/13
)
9
,
pp. 793-799
Persistent link: https://www.econbiz.de/10010234917
Saved in:
5
Brand organisation identity and reputation : bold approaches to big challenges
Abimbola, Temi
- In:
The journal of brand management : an international journal
16
(
2008/09
)
4
,
pp. 219-220
Persistent link: https://www.econbiz.de/10009524660
Saved in:
6
Cause-related marketing : building the corporate image while supporting worthwhile causes
Demetriou, Marlen
;
Papasolomou, Ioanna
;
Vrontis, Demetris
- In:
The journal of brand management : an international journal
17
(
2009/10
)
4
,
pp. 266-278
Persistent link: https://www.econbiz.de/10003944860
Saved in:
7
The role of corporate social responsibility, perceived quality and corporate reputation on purchase intention : implications for brand management
Gatti, Lucia
;
Caruana, Albert
;
Snehota, Ivan
- In:
The journal of brand management : an international journal
20
(
2012/13
)
1
,
pp. 65-76
Persistent link: https://www.econbiz.de/10009670173
Saved in:
8
Corporate social performance as antecedent of consumer's brand perception
Huber, Frank
;
Meyer, Frederik
;
Vogel, Johannes
; …
- In:
The journal of brand management : an international journal
19
(
2011/12
)
3
,
pp. 228-240
Persistent link: https://www.econbiz.de/10009409556
Saved in:
9
When do social alliances pay off? : how the effect on corporate image depends on consumers' prosocial attitudes
Roosens, Bram
;
Dens, Nathalie
- In:
The journal of brand management : an international journal
26
(
2019
)
2
,
pp. 195-208
Persistent link: https://www.econbiz.de/10012060059
Saved in:
10
Building corporate reputation through consumer responses to green new products
Pritchard, Mark
;
Wilson, Theresa
- In:
The journal of brand management : an international journal
25
(
2018
)
1
,
pp. 38-52
Persistent link: https://www.econbiz.de/10011875597
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