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~isPartOf:"The journal of brand management : an international journal"
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Brand management
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Global Brand Conference <11., 2016, Bradford>
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The journal of brand management : an international journal
SpringerLink / Bücher
1,085
Journal of business research : JBR
891
The journal of product & brand management
387
Springer eBook Collection
369
Journal of retailing and consumer services
298
Strategic management journal
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Industrial marketing management : the international journal for industrial and high-tech firms
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Gabler Edition Wissenschaft
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Technological forecasting & social change : an international journal
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Long range planning : LRP ; international journal of strategic management
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Harvard business review : HBR
180
European Sport management quarterly : ESMQ
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Harvard-Business-Manager : das Wissen der Besten
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Europäische Hochschulschriften / 5
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Journal of sport management : the official journal of the North American Society of Sport Management
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Business horizons
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Journal of strategic marketing
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International journal of hospitality management
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Sport management review
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European journal of marketing : EJM
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Business strategy and the environment
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International journal of sport management and marketing : IJSMM
131
Management decision : MD
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Journal of strategy and management
124
Strategy & leadership : a publication of Strategic Leadership Forum
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Marketing intelligence & planning
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Psychology & marketing
113
Asia Pacific journal of marketing and logistics
112
Journal of business ethics : JOBE
110
Journal of marketing communications
109
Strategic Direction
109
Journal of marketing management : MM
107
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
105
Journal of the Academy of Marketing Science
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ECONIS (ZBW)
568
USB Cologne (EcoSocSci)
3
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1
Sport club brand personality scale (SCBPS) : a new brand personality scale for sport clubs
Schade, Michael
;
Piehler, Rico
;
Burmann, Christoph
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 650-663
Persistent link: https://www.econbiz.de/10010462627
Saved in:
2
When fan engagement with sports club brands matters in sponsorship : influence of fan-brand personality congruence
Pradhan, Debasis
;
Malhotra, Ritu
;
Moharana, Tapas Ranjan
- In:
The journal of brand management : an international journal
27
(
2020
)
1
,
pp. 77-92
Persistent link: https://www.econbiz.de/10012297792
Saved in:
3
International activities of football clubs, fan attitudes, and brand loyalty
Maderer, Daniel
;
Holtbrügge, Dirk
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 410-425
Persistent link: https://www.econbiz.de/10012060145
Saved in:
4
Antecedents and consequences of emotional attachment to sport teams brands
Ladhari, Riadh
;
Cheikhrouhou, Soumaya
;
Morales Alvarez, …
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 454-469
Persistent link: https://www.econbiz.de/10013391020
Saved in:
5
Environmental influences in corporate brand identification and outcomes
Donavan, D. Todd
;
Janda, Swinder
;
Suh, Jaebeom
- In:
The journal of brand management : an international journal
14
(
2006/07
)
1/2
,
pp. 125-136
Persistent link: https://www.econbiz.de/10003458922
Saved in:
6
Examining the meanings and consumption of sport licensed products through team identification
Apostolopoulou, Artemisia
;
Papadimitriou, Dimitra
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 536-548
Persistent link: https://www.econbiz.de/10011962809
Saved in:
7
The corporate brand and strategic direction : senior business school managers' cognitions of corporate brand building and management
Balmer, John M. T.
;
Wang, Wei-Yue
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 8-21
Persistent link: https://www.econbiz.de/10011482790
Saved in:
8
When is brand orientation a useful strategic posture?
Boso, Nathaniel
;
Carter, Paige S.
;
Annan, Jonathan
- In:
The journal of brand management : an international journal
23
(
2016
)
4
,
pp. 363-382
Persistent link: https://www.econbiz.de/10011606858
Saved in:
9
Introducing multi-dimensional brand architecture : taking structure, market orientation and stakeholder alignment into account
Åsberg, Per
;
Uggla, Henrik
- In:
The journal of brand management : an international journal
26
(
2019
)
5
,
pp. 483-496
Persistent link: https://www.econbiz.de/10012060152
Saved in:
10
Brand activism as a marketing strategy : an integrative framework and research agenda
Pimentel, Pedro Chapaval
;
Suter, Mariana Bassi
; …
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014511532
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