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~isPartOf:"The journal of brand management : an international journal"
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Customer Injuries : An Introdu...
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Beziehungsmarketing
107
Relationship marketing
107
Brand management
89
Markenführung
89
Consumer behaviour
83
Konsumentenverhalten
83
Brand image
69
Markenimage
69
Brand
64
Markenartikel
64
Brand loyalty
24
Social Web
23
Social web
23
Emotion
19
Markentreue
18
Customer satisfaction
17
Kundenzufriedenheit
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Internet marketing
14
Online-Marketing
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Customer integration
8
Kundenintegration
8
Brand experience
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Marketing management
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Marketingmanagement
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Social media
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Brand architecture
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Viral marketing
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Virales Marketing
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Brand love
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Markenarchitektur
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Personality psychology
5
Persönlichkeitspsychologie
5
brand loyalty
5
loyalty
5
Brand attachment
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4
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4
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4
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English
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Fetscherin, Marc
3
Gil Saura, Irene
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Šerić, Maja
3
Berenguer Contrí, Gloria
2
Carlson, Jamie
2
Confente, Ilenia
2
De Vries, Natalie Jane
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Iglesias, Oriol
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Ind, Nicholas
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Loureiro, Sandra Maria Correia
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Zarantonello, Lia
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Abratt, Russell
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Ahmadi, Hormoz
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Ahuvia, Aaron C.
1
Akdevelioglu, Duygu
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Aktan, Damla
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Alamro, Ahmed
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Anabila, Peter
1
Anand, S. Joseph Jeya
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Andreini, Daniela
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Anisimova, Tatiana
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Arslanagić-Kalajdžić, Maja
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Azevedo, António
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Babić-Hodović, Vesna
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Billore, Soniya
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Bjerke, Rune
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Block, Lauren
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Borges, Ana Pinto
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The journal of brand management : an international journal
Journal of business research : JBR
653
Journal of retailing and consumer services
583
Industrial marketing management : the international journal for industrial and high-tech firms
406
International review of law and economics
318
SpringerLink / Bücher
303
International journal of hospitality management
281
Journal of forensic economics
242
The journal of services marketing
225
European journal of law and economics
197
The journal of business & industrial marketing
195
The service industries journal
186
Journal of strategic marketing
170
Journal of the Academy of Marketing Science
169
Journal of legal economics
166
International journal of electronic customer relationship management : IJECRM
149
NBER working paper series
148
Working paper / National Bureau of Economic Research, Inc.
139
NBER Working Paper
133
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
116
The journal of legal studies
116
Gabler Edition Wissenschaft
113
The journal of product & brand management
111
The journal of law, economics, & organization
109
Tourism management : research, policies, practice
109
European Journal of Marketing
108
Journal of institutional and theoretical economics : JITE
108
Asia Pacific journal of marketing and logistics
107
Cogent business & management
106
Journal of Business & Industrial Marketing
106
Journal of service management
106
Journal of retailing
104
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
103
Psychology & marketing
101
Marketing intelligence & planning
99
European journal of marketing : EJM
95
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ECONIS (ZBW)
107
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1
A lovable personality : the effect of brand personality on brand love
Roy, Pinaki
;
Khandeparkar, Kapil
;
Motiani, Manoj
- In:
The journal of brand management : an international journal
23
(
2016
)
5
,
pp. 97-113
Persistent link: https://www.econbiz.de/10011565291
Saved in:
2
Is CRM for luxury brands?
Cailleux, Hugues
;
Mignot, Charles
;
Kapferer, Jean-Noël
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 406-412
Persistent link: https://www.econbiz.de/10003847300
Saved in:
3
Environmental influences in corporate brand identification and outcomes
Donavan, D. Todd
;
Janda, Swinder
;
Suh, Jaebeom
- In:
The journal of brand management : an international journal
14
(
2006/07
)
1/2
,
pp. 125-136
Persistent link: https://www.econbiz.de/10003458922
Saved in:
4
Building the service brand by creating and managing an emotional brand experience
Morrison, Sharon
;
Crane, Frederick G.
- In:
The journal of brand management : an international journal
14
(
2006/07
)
5
,
pp. 410-421
Persistent link: https://www.econbiz.de/10003476084
Saved in:
5
Brand commitment in consumer-brand relationships : an investment model approach
Sung, Yongjun
;
Campbell, William Keith
- In:
The journal of brand management : an international journal
17
(
2009/10
)
2
,
pp. 97-113
Persistent link: https://www.econbiz.de/10003909878
Saved in:
6
The relationship between consumer involvement and brand perceptions of female cosmetic consumers
Guthrie, Michelle F.
;
Kim, Hye-shin
- In:
The journal of brand management : an international journal
17
(
2009/10
)
2
,
pp. 114-133
Persistent link: https://www.econbiz.de/10003909881
Saved in:
7
Building customer-brand relationships in the mobile communications market : the role of brand tribalism and brand reputation
Jurisic, Brigita
;
Azevedo, António
- In:
The journal of brand management : an international journal
18
(
2010/11
)
4/5
,
pp. 349-366
Persistent link: https://www.econbiz.de/10008905661
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8
Brand strategies of Jordanian telecommunications service providers
Alamro, Ahmed
;
Rowley, Jennifer
- In:
The journal of brand management : an international journal
18
(
2010/11
)
4/5
,
pp. 329-348
Persistent link: https://www.econbiz.de/10008905662
Saved in:
9
Development of a conceptual framework for brand loyalty : a Euro-Mediterranean perspective
Kabiraj, Sajal
;
Shanmugan, Joghee
- In:
The journal of brand management : an international journal
18
(
2010/11
)
4/5
,
pp. 285-299
Persistent link: https://www.econbiz.de/10008905665
Saved in:
10
Special issue: Brand management and the customer experience
Ryder, Ian
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003611525
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