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~isPartOf:"The journal of business & industrial marketing"
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Marketing management
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New product development
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Johnston, Wesley J.
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The journal of business & industrial marketing
Journal of business research : JBR
530
Industrial marketing management : the international journal for industrial and high-tech firms
392
SpringerLink / Bücher
383
The journal of product innovation management : an international publication of the Product Development & Management Association
372
Management science : journal of the Institute for Operations Research and the Management Sciences
212
Journal of strategic marketing
205
NBER working paper series
184
Europäische Hochschulschriften / 5
182
International journal of innovation management
166
International journal of production economics
166
International journal of production research
165
International journal of product development : IJPD
151
Working paper / National Bureau of Economic Research, Inc.
150
Journal of marketing
149
Discussion paper / Centre for Economic Policy Research
148
IEEE transactions on engineering management : EM
147
European journal of marketing : EJM
142
Journal of the Academy of Marketing Science
142
NBER Working Paper
141
Journal of marketing management : MM
137
International journal of industrial organization
121
Springer eBook Collection
118
European journal of operational research : EJOR
116
Technological forecasting & social change : an international journal
115
Economics letters
114
Research policy : policy, management and economic studies of science, technology and innovation
113
Gabler Edition Wissenschaft
112
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
112
European Journal of Marketing
111
Journal of marketing communications
111
Journal of retailing and consumer services
110
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
108
Technovation : the international journal of technological innovation, entrepreneurship and technology management
108
Marketing intelligence & planning
92
Faculty & research / Insead : working paper series
89
International journal of technology management : IJTM
88
Journal of marketing research : JMR
83
Marketing Intelligence & Planning
82
CESifo working papers
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ECONIS (ZBW)
155
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1
Prototyping, customer involvement, and speed of information dissemination in new product success
Tih, Siohong
;
Kok-Kee Wong
;
Lynn, Gary S.
;
Reilly, …
- In:
The journal of business & industrial marketing
31
(
2016
)
4
,
pp. 437-448
Persistent link: https://www.econbiz.de/10011496528
Saved in:
2
The return on trade show information (RTSI) : a conceptual analysis
Bettis-Outland, Harriette
;
Cromartie, Jane S.
; …
- In:
The journal of business & industrial marketing
25
(
2010
)
4
,
pp. 268-271
Persistent link: https://www.econbiz.de/10003976054
Saved in:
3
Design innovation and marketing strategy in successful product competition
Hsu, Yen
- In:
The journal of business & industrial marketing
26
(
2011
)
4
,
pp. 223-236
Persistent link: https://www.econbiz.de/10009010571
Saved in:
4
Retailers' new product acceptance decisions : incorporating the buyer-supplier relationship perspective
Lin, Jiun-sheng Chris
;
Chang, Yun-chi
- In:
The journal of business & industrial marketing
27
(
2012
)
2
,
pp. 89-99
Persistent link: https://www.econbiz.de/10009511746
Saved in:
5
Mastering the complementarity between marketing mix and cutomer-focused capabilities to enhance new product performance
O'Cass, Aron
;
Heirati, Nima
- In:
The journal of business & industrial marketing
30
(
2015
)
1
,
pp. 60-71
Persistent link: https://www.econbiz.de/10010526569
Saved in:
6
New product success : empirical evidence from SMEs in China
Wong, Stanley Kam Sing
;
Tong, Canon
- In:
The journal of business & industrial marketing
28
(
2013
)
7
,
pp. 589-601
Persistent link: https://www.econbiz.de/10010125756
Saved in:
7
The effects of the crisis on marketing innovation : an application for Spain
Medrano, Natalia
;
Olarte-Pascual, Cristina
- In:
The journal of business & industrial marketing
31
(
2016
)
3
,
pp. 404-417
Persistent link: https://www.econbiz.de/10011524008
Saved in:
8
Inbound open innovation for pharmaceutical markets : a case study of an anti-diabetic drug in-licensing decision
Wu, Allan Ya-Huan
;
Little, Victoria Janine
;
Low, Brian
- In:
The journal of business & industrial marketing
31
(
2016
)
2
,
pp. 205-218
Persistent link: https://www.econbiz.de/10011486501
Saved in:
9
The role and impact of firm's strategic orientations on launch performance : significance of relationship orientation
Matikainen, Minna
;
Terho, Harri
;
Parvinen, Petri
; …
- In:
The journal of business & industrial marketing
31
(
2016
)
5
,
pp. 625-639
Persistent link: https://www.econbiz.de/10011564319
Saved in:
10
A value cocreation strategy model for improving product development performance
Hsu, Yen
- In:
The journal of business & industrial marketing
31
(
2016
)
5
,
pp. 695-715
Persistent link: https://www.econbiz.de/10011564338
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