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~isPartOf:"The journal of consumer marketing"
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Consumer behaviour
284
Konsumentenverhalten
284
Brand image
61
Markenimage
61
Brand management
44
Markenführung
44
USA
42
United States
42
Brand
35
Markenartikel
35
Beziehungsmarketing
29
Relationship marketing
29
Advertising effects
27
Werbewirkung
27
China
26
Designation of origin
18
Einzelhandel
18
Herkunftsbezeichnung
18
Marketing management
18
Marketingmanagement
18
Retail trade
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Advertising
17
Personality psychology
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Persönlichkeitspsychologie
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Werbung
17
Social Web
15
Social web
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Emotion
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Internet marketing
14
Jugendliche
14
Online-Marketing
14
Youth
14
Marketing
13
Online retailing
13
Online-Handel
13
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11
Altersgruppe
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Target group
11
Viral marketing
11
Virales Marketing
11
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293
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3
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3
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3
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English
293
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Lysonski, Steven
5
Chan, Kara
4
Durvasula, Srinivas
4
Barber, Nelson
3
Cui, Geng
3
Guzman, Francisco
3
Milne, George R.
3
Poon, Patrick
3
Shoham, Aviv
3
Astous, Alain d'
2
Beneke, Justin
2
Bishop, Melissa
2
Black, William C.
2
Block, Martin P.
2
Bose, Mousumi
2
Byun, Kyung-Ah
2
Castaño, Raquel
2
Chikweche, Tendai
2
Chrysochou, Polymeros
2
Craton, Lincoln G.
2
Cui, Annie Peng
2
Darian, Jean C.
2
Dass, Mayukh
2
Demangeot, Catherine
2
Eastman, Jacqueline Kilsheimer
2
Eberhart, Andrea K.
2
Felix, Reto
2
Fletcher, Richard
2
Gofman, Alex
2
Goldman, Sharon M.
2
Hernandez, Monica D.
2
Herrmann, Jean-Luc
2
Herstein, Ram
2
Hultén, Peter
2
Kemp, Elyria
2
Kennett-Hensel, Pamela A.
2
Kergoat, Marine
2
Leone, Robert P.
2
Lewin, Jeffrey E.
2
Malthouse, Edward Carl
2
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Published in...
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The journal of consumer marketing
Journal of business research : JBR
2,101
Journal of retailing and consumer services
1,943
International journal of consumer studies
772
International journal of hospitality management
731
SpringerLink / Bücher
721
Psychology & marketing
672
NBER working paper series
650
Journal of consumer research : JCR ; an interdisciplinary bimonthly
593
Working paper / National Bureau of Economic Research, Inc.
567
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
538
NBER Working Paper
499
European journal of marketing : EJM
414
The journal of product & brand management
406
Asia Pacific journal of marketing and logistics
401
Management science : journal of the Institute for Operations Research and the Management Sciences
390
Journal of marketing research : JMR
379
Journal of marketing management : MM
369
The journal of brand management : an international journal
360
Journal of marketing
352
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Tourism management : research, policies, practice
330
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
328
Journal of travel and tourism marketing
326
Journal of international consumer marketing
325
Journal of retailing
322
Journal of the Academy of Marketing Science
318
Marketing letters : a journal of research in marketing
314
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
314
Cogent business & management
309
Journal of marketing communications
305
Journal of economic psychology : research in economic psychology and behavioral economics
296
Journal of fashion marketing and management
294
International journal of retail & distribution management
293
The international review of retail, distribution and consumer research
292
Environmental & resource economics : the official journal of the European Association of Environmental and Resource Economists
290
Journal of consumer behaviour : an international research review
289
Journal of business ethics : JOBE
287
American journal of agricultural economics
281
Economics letters
280
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ECONIS (ZBW)
293
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1
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293
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1
Marketing a consumer durable brand in Malaysia : a conjoint analysis and market simulation
Fon Sim Ong
;
Kitchen, Philip J.
;
Shih Shiuan Chew
- In:
The journal of consumer marketing
27
(
2010
)
6
,
pp. 507-515
Persistent link: https://www.econbiz.de/10008772887
Saved in:
2
Selection criteria of Lebanese consumers in the global snack food industry : country of origin perceptions
Zbib, Imad J.
;
Wooldridge, Barbara R.
;
Ahmed, Zafar U.
; …
- In:
The journal of consumer marketing
27
(
2010
)
2/3
,
pp. 139-156
Persistent link: https://www.econbiz.de/10003987436
Saved in:
3
Evaluation effects of bundle size and price presentation
Engeset, Marit Gundersen
;
Opstad, Birger
- In:
The journal of consumer marketing
34
(
2017
)
5
,
pp. 393-403
Persistent link: https://www.econbiz.de/10011782910
Saved in:
4
Thinking green, buying green? : drivers of pro-environmental purchasing behavior
Eberhart, Andrea K.
- In:
The journal of consumer marketing
32
(
2015
)
3
,
pp. 167-175
Persistent link: https://www.econbiz.de/10011376744
Saved in:
5
New or recycled products: how much are consumers willing to pay?
Hamzaoui Essoussi, Leila
;
Linton, Jonathan D.
- In:
The journal of consumer marketing
27
(
2010
)
5
,
pp. 458-468
Persistent link: https://www.econbiz.de/10008651276
Saved in:
6
Consumer social responses to CSR initiatives versus corporate abilities
Feldman, Percy Marquina
;
Vasquez-Parraga, Arturo Z.
- In:
The journal of consumer marketing
30
(
2013
)
2
,
pp. 100-111
Persistent link: https://www.econbiz.de/10009747208
Saved in:
7
Country of origin factors influencing US consumers' perceived price for multinational products
Ha-Brookshire, Jung
;
Yoon, So-hyang
- In:
The journal of consumer marketing
29
(
2012
)
6
,
pp. 445-454
Persistent link: https://www.econbiz.de/10009681517
Saved in:
8
Willingness to pay for socially responsible products : case of cotton apparel
Ha-Brookshire, Jung E.
;
Norum, Pamela S.
- In:
The journal of consumer marketing
28
(
2011
)
5
,
pp. 344-353
Persistent link: https://www.econbiz.de/10009272088
Saved in:
9
Developing marketing strategies to increase vegetable consumption
Darian, Jean C.
;
Tucci, Louis
- In:
The journal of consumer marketing
30
(
2013
)
5
,
pp. 427-435
Persistent link: https://www.econbiz.de/10009788869
Saved in:
10
Bridging marketing's intentions and consumer perceptions
Kachersky, Luke
;
Lerman, Dawn
- In:
The journal of consumer marketing
30
(
2013
)
7
,
pp. 544-552
Persistent link: https://www.econbiz.de/10010232019
Saved in:
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