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Ethical decision making in counterfeit purchase situations : the influence of moral awareness and moral emotions on moral judgment and purchase intentions
Martinez, Luis F.; Jaeger, Dorothea S. - In: The journal of consumer marketing 33 (2016) 3, pp. 213-223
Persistent link: https://www.econbiz.de/10011523194
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The role of brand equity and face saving in Chinese luxury consumption
Siu, Noel Yee-Man; Kwan, Ho Yan; Zeng, Celeste Yunru - In: The journal of consumer marketing 33 (2016) 4, pp. 245-256
Persistent link: https://www.econbiz.de/10011523208
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Queueing management and improving customer experience : empirical evidence regarding enjoyable queues
Liang, Chih-Chin - In: The journal of consumer marketing 33 (2016) 4, pp. 257-268
Persistent link: https://www.econbiz.de/10011523211
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Consumer perceptions of online review deceptions : an empirical study in China
Peng, Ling; Cui, Geng; Zhuang, Mengzhou; Li, Chunyu - In: The journal of consumer marketing 33 (2016) 4, pp. 269-280
Persistent link: https://www.econbiz.de/10011523218
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Sorry seems to be the hardest word : consumer reactions to self-attributions by firms apologizing for a brand crisis
Yuan, Denghua; Cui, Geng; Lai, Lei - In: The journal of consumer marketing 33 (2016) 4, pp. 281-291
Persistent link: https://www.econbiz.de/10011523228
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Antecedents of Chinese adolescents' purchase intention for local brands : the moderating influence of materialistic values
Shi, Bing; Zhang, Dan; Xie, Hongling; Zhou, Yinghui - In: The journal of consumer marketing 33 (2016) 4, pp. 292-301
Persistent link: https://www.econbiz.de/10011523248
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Harm in price promotions : when coupons elicit reactance
Trump, Rebecca K. - In: The journal of consumer marketing 33 (2016) 4, pp. 302-310
Persistent link: https://www.econbiz.de/10011523250
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Social media and Big Data in consumer behaviour
Roggeveen, Anne L. (ed.); Grewal, Dhruv (ed.) - 2016
Persistent link: https://www.econbiz.de/10011524095
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Big Data and consumer behavior : imminent opportunities
Hofacker, Charles F.; Malthouse, Edward Carl; Sultan, … - In: The journal of consumer marketing 33 (2016) 2, pp. 89-97
Persistent link: https://www.econbiz.de/10011524139
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Social media as complementary consumption : the relationship between consumer empowerment and social interactions in experiential and informative contexts
Yuksel, Mujde; Milne, George R.; Miller, Elizabeth G. - In: The journal of consumer marketing 33 (2016) 2, pp. 111-123
Persistent link: https://www.econbiz.de/10011524147