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~isPartOf:"The journal of consumer marketing"
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Consumer behaviour
284
Konsumentenverhalten
284
Brand image
59
Markenimage
59
Brand management
44
Markenführung
44
USA
38
United States
38
Brand
35
Markenartikel
35
Beziehungsmarketing
28
Relationship marketing
28
Advertising effects
27
Werbewirkung
27
China
25
Einzelhandel
18
Marketing management
18
Marketingmanagement
18
Retail trade
18
Advertising
17
Designation of origin
17
Herkunftsbezeichnung
17
Personality psychology
17
Persönlichkeitspsychologie
17
Werbung
17
Social Web
16
Social web
16
Emotion
14
Internet marketing
14
Online-Marketing
14
Jugendliche
13
Online retailing
13
Online-Handel
13
Youth
13
Food consumption
10
Gender
10
Lebensmittelkonsum
10
Perception
10
Target group
10
Viral marketing
10
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English
285
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Lysonski, Steven
5
Chan, Kara
4
Durvasula, Srinivas
4
Cui, Geng
3
Guzman, Francisco
3
Milne, George R.
3
Poon, Patrick
3
Shoham, Aviv
3
Astous, Alain d'
2
Barber, Nelson
2
Beneke, Justin
2
Black, William C.
2
Block, Martin P.
2
Bose, Mousumi
2
Byun, Kyung-Ah
2
Castaño, Raquel
2
Chrysochou, Polymeros
2
Craton, Lincoln G.
2
Dass, Mayukh
2
Demangeot, Catherine
2
Eastman, Jacqueline Kilsheimer
2
Eberhart, Andrea K.
2
Felix, Reto
2
Gofman, Alex
2
Goldman, Sharon M.
2
Hernandez, Monica D.
2
Herrmann, Jean-Luc
2
Herstein, Ram
2
Hultén, Peter
2
Kennett-Hensel, Pamela A.
2
Kergoat, Marine
2
Leone, Robert P.
2
Lewin, Jeffrey E.
2
Malthouse, Edward Carl
2
Mets, Tõnis
2
Meyer, Thierry
2
Moskowitz, Howard R.
2
Ng, Yu Leung
2
Paswan, Audhesh K.
2
Peloza, John
2
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The journal of consumer marketing
Journal of business research : JBR
2,245
Journal of retailing and consumer services
1,942
International journal of consumer studies
770
International journal of hospitality management
736
Journal of marketing research : JMR
685
Psychology & marketing
670
Journal of consumer research : JCR ; an interdisciplinary bimonthly
591
NBER working paper series
571
SpringerLink / Bücher
549
Working paper / National Bureau of Economic Research, Inc.
492
Journal of marketing
477
Management science : journal of the Institute for Operations Research and the Management Sciences
427
NBER Working Paper
424
Asia Pacific journal of marketing and logistics
405
The journal of product & brand management
404
The journal of product innovation management : an international publication of the Product Development & Management Association
401
European journal of marketing : EJM
377
Journal of retailing
361
Journal of the Academy of Marketing Science
360
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
355
The journal of brand management : an international journal
353
Technological forecasting & social change : an international journal
349
Journal of marketing management : MM
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Marketing letters : a journal of research in marketing
336
Journal of international consumer marketing
322
Journal of travel and tourism marketing
321
Journal of consumer behaviour : an international research review
315
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
315
Cogent business & management
313
Tourism management : research, policies, practice
305
Journal of fashion marketing and management
299
Journal of marketing communications
299
International journal of retail & distribution management
294
Industrial marketing management : the international journal for industrial and high-tech firms
292
The international review of retail, distribution and consumer research
289
Journal of business ethics : JOBE
271
International journal of contemporary hospitality management
267
The journal of services marketing
266
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ECONIS (ZBW)
285
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1
Sales promotion influencing consumer brand preferences/purchases
Schultz, Don E.
;
Block, Martin P.
- In:
The journal of consumer marketing
31
(
2014
)
3
,
pp. 212-217
Persistent link: https://www.econbiz.de/10010395519
Saved in:
2
The dimensions of prescription drug brand personality as identified by consumers
Leonard, Erica
;
Katsanis, Lea Prevel
- In:
The journal of consumer marketing
30
(
2013
)
7
,
pp. 583-596
Persistent link: https://www.econbiz.de/10010232012
Saved in:
3
Thinking orientation and preference for research methodology
Murshed, Feisal
;
Zhang, Yinlong
- In:
The journal of consumer marketing
33
(
2016
)
6
,
pp. 437-446
Persistent link: https://www.econbiz.de/10011629327
Saved in:
4
The effect of perceived risk on information search for innovative products and services : the moderating role of innate consumer innovativeness
Zhang, Zhe
;
Hou, Yuansi
- In:
The journal of consumer marketing
34
(
2017
)
3
,
pp. 241-254
Persistent link: https://www.econbiz.de/10011694835
Saved in:
5
Consumer innovativeness and shopping styles
Park, Ji Eun
;
Yu, Jun
;
Zhou, Joyce Xin
- In:
The journal of consumer marketing
27
(
2010
)
5
,
pp. 437-446
Persistent link: https://www.econbiz.de/10008651278
Saved in:
6
Food consumption style determines food product innovations' acceptance
Sparke, Kai
;
Menrad, Klaus
- In:
The journal of consumer marketing
28
(
2011
)
2
,
pp. 125-138
Persistent link: https://www.econbiz.de/10009162018
Saved in:
7
The impact of product innovation attributes on brand equity
Nørskov, Sladjana
;
Chrysochou, Polymeros
;
Milenkova, Marina
- In:
The journal of consumer marketing
32
(
2015
)
4
,
pp. 245-254
Persistent link: https://www.econbiz.de/10011407096
Saved in:
8
Social media's emerging improtance in market research
Patino, Anthony
;
Pitta, Dennis A.
;
Quinones, Ralph
- In:
The journal of consumer marketing
29
(
2012
)
3
,
pp. 233-237
Persistent link: https://www.econbiz.de/10009552953
Saved in:
9
Antecedents and moderators of brand trust in the context of baby care toiletries
Srivastava, Neha
;
Dash, Satya Bhushan
;
Mookerjee, Amit
- In:
The journal of consumer marketing
32
(
2015
)
5
,
pp. 328-340
Persistent link: https://www.econbiz.de/10011480602
Saved in:
10
The Western brands in the minds of Vietnamese consumers
Hai Chung Pham
;
Richards, Barry
- In:
The journal of consumer marketing
32
(
2015
)
5
,
pp. 367-375
Persistent link: https://www.econbiz.de/10011480675
Saved in:
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