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The role of brand equity and face saving in Chinese luxury consumption
Siu, Noel Yee-Man; Kwan, Ho Yan; Zeng, Celeste Yunru - In: The journal of consumer marketing 33 (2016) 4, pp. 245-256
Persistent link: https://www.econbiz.de/10011523208
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Consumer interpretation of brand prominence signals : insights for a broadened typology
Meyer, Heather M.; Manika, Danae - In: The journal of consumer marketing 34 (2017) 4, pp. 349-358
Persistent link: https://www.econbiz.de/10011691611
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The impact of product innovation attributes on brand equity
Nørskov, Sladjana; Chrysochou, Polymeros; Milenkova, Marina - In: The journal of consumer marketing 32 (2015) 4, pp. 245-254
Persistent link: https://www.econbiz.de/10011407096
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The social network implications of prestigious goods among young adults : evaluating the self vs others
Lee, Seung Hwan Mark; Luster, Sean - In: The journal of consumer marketing 32 (2015) 3, pp. 199-208
Persistent link: https://www.econbiz.de/10011376750
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Luxury implications of showcasing a product with its "cast" shadow
Sharma, Nazuk - In: The journal of consumer marketing 33 (2016) 7, pp. 507-516
Persistent link: https://www.econbiz.de/10011642225
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The effects of second screen use on sponsor brand awareness : a dual coding theory perspective
Jensen, Jonathan A.; Walsh, Patrick; Cobbs, Joe; … - In: The journal of consumer marketing 32 (2015) 2, pp. 71-84
Persistent link: https://www.econbiz.de/10011300136
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The impact of consumer resistance to brand subsitution on brand relationship
Descotes, Raluca Mogos; Pauwels-Delassus, Veronique - In: The journal of consumer marketing 32 (2015) 1, pp. 34-42
Persistent link: https://www.econbiz.de/10010529996
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Unbranding : threat to brands, opportunity for generics and store brands
Mayer, Peter; Vambery, Robert G. - In: The journal of consumer marketing 30 (2013) 2, pp. 140-149
Persistent link: https://www.econbiz.de/10009747197
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The influence of brand equity on consumer responses
Buil, Isabel; Martínez, Eva; De Chernatony, Leslie - In: The journal of consumer marketing 30 (2013) 1, pp. 62-74
Persistent link: https://www.econbiz.de/10009722348
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The dimensions of prescription drug brand personality as identified by consumers
Leonard, Erica; Katsanis, Lea Prevel - In: The journal of consumer marketing 30 (2013) 7, pp. 583-596
Persistent link: https://www.econbiz.de/10010232012