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~isPartOf:"The journal of consumer marketing"
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The impact of increased brand...
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Consumer behaviour
284
Konsumentenverhalten
284
Brand image
71
Markenimage
71
Brand management
52
Markenführung
52
USA
42
United States
42
Brand
37
Markenartikel
37
Beziehungsmarketing
30
Relationship marketing
30
Advertising effects
28
Werbewirkung
28
China
26
Designation of origin
20
Herkunftsbezeichnung
20
Einzelhandel
18
Marketing management
18
Marketingmanagement
18
Retail trade
18
Advertising
17
Personality psychology
17
Persönlichkeitspsychologie
17
Werbung
17
Jugendliche
16
Youth
16
Social Web
15
Social web
15
Emotion
14
Internet marketing
14
Online-Marketing
14
Online retailing
13
Online-Handel
13
Target group
12
Zielgruppe
12
Gender
11
Decision
10
Entscheidung
10
Food consumption
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English
300
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Lysonski, Steven
5
Chan, Kara
4
Durvasula, Srinivas
4
Cui, Geng
3
Guzman, Francisco
3
Milne, George R.
3
Poon, Patrick
3
Shoham, Aviv
3
Astous, Alain d'
2
Aurand, Timothy W.
2
Barber, Nelson
2
Beneke, Justin
2
Black, William C.
2
Block, Martin P.
2
Bose, Mousumi
2
Bruwer, Johan
2
Byun, Kyung-Ah
2
Castaño, Raquel
2
Chrysochou, Polymeros
2
Craton, Lincoln G.
2
Cui, Annie Peng
2
Dass, Mayukh
2
Demangeot, Catherine
2
Eastman, Jacqueline Kilsheimer
2
Eberhart, Andrea K.
2
Felix, Reto
2
Gofman, Alex
2
Goldman, Sharon M.
2
Hernandez, Monica D.
2
Herrmann, Jean-Luc
2
Herstein, Ram
2
Hultén, Peter
2
Kemp, Elyria
2
Kennett-Hensel, Pamela A.
2
Kergoat, Marine
2
Krishnan, Vijaykumar
2
Leone, Robert P.
2
Lewin, Jeffrey E.
2
Malthouse, Edward Carl
2
Mets, Tõnis
2
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The journal of consumer marketing
Journal of business research : JBR
2,321
Journal of retailing and consumer services
1,987
International journal of hospitality management
785
International journal of consumer studies
771
Psychology & marketing
718
The journal of brand management : an international journal
691
SpringerLink / Bücher
668
Journal of consumer research : JCR ; an interdisciplinary bimonthly
607
NBER working paper series
586
The journal of product & brand management
507
Working paper / National Bureau of Economic Research, Inc.
493
European Journal of Marketing
464
NBER Working Paper
439
Asia Pacific journal of marketing and logistics
425
Journal of Consumer Marketing
418
Tourism management : research, policies, practice
412
European journal of marketing : EJM
410
Journal of Product & Brand Management
410
Management science : journal of the Institute for Operations Research and the Management Sciences
395
Journal of travel and tourism marketing
392
Journal of marketing research : JMR
379
Journal of marketing management : MM
377
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
358
Journal of marketing communications
338
Journal of marketing
335
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
334
Journal of retailing
333
Journal of the Academy of Marketing Science
332
Journal of international consumer marketing
331
Cogent business & management
322
Journal of fashion marketing and management
322
International journal of retail & distribution management
320
Marketing letters : a journal of research in marketing
317
Journal of business ethics : JOBE
308
Journal of consumer behaviour : an international research review
303
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
303
The international review of retail, distribution and consumer research
302
International journal of contemporary hospitality management
300
Marketing intelligence & planning
300
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ECONIS (ZBW)
300
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1
The role of brand equity and face saving in Chinese
luxury
consumption
Siu, Noel Yee-Man
;
Kwan, Ho Yan
;
Zeng, Celeste Yunru
- In:
The journal of consumer marketing
33
(
2016
)
4
,
pp. 245-256
Persistent link: https://www.econbiz.de/10011523208
Saved in:
2
Consumer interpretation of brand prominence signals : insights for a broadened typology
Meyer, Heather M.
;
Manika, Danae
- In:
The journal of consumer marketing
34
(
2017
)
4
,
pp. 349-358
Persistent link: https://www.econbiz.de/10011691611
Saved in:
3
The impact of product innovation attributes on brand equity
Nørskov, Sladjana
;
Chrysochou, Polymeros
;
Milenkova, Marina
- In:
The journal of consumer marketing
32
(
2015
)
4
,
pp. 245-254
Persistent link: https://www.econbiz.de/10011407096
Saved in:
4
The social network implications of prestigious goods among young adults : evaluating the self vs others
Lee, Seung Hwan Mark
;
Luster, Sean
- In:
The journal of consumer marketing
32
(
2015
)
3
,
pp. 199-208
Persistent link: https://www.econbiz.de/10011376750
Saved in:
5
Luxury
implications of showcasing a product with its "cast" shadow
Sharma, Nazuk
- In:
The journal of consumer marketing
33
(
2016
)
7
,
pp. 507-516
Persistent link: https://www.econbiz.de/10011642225
Saved in:
6
The effects of second screen use on sponsor brand awareness : a dual coding theory perspective
Jensen, Jonathan A.
;
Walsh, Patrick
;
Cobbs, Joe
; …
- In:
The journal of consumer marketing
32
(
2015
)
2
,
pp. 71-84
Persistent link: https://www.econbiz.de/10011300136
Saved in:
7
The impact of consumer resistance to brand subsitution on brand relationship
Descotes, Raluca Mogos
;
Pauwels-Delassus, Veronique
- In:
The journal of consumer marketing
32
(
2015
)
1
,
pp. 34-42
Persistent link: https://www.econbiz.de/10010529996
Saved in:
8
Unbranding : threat to brands, opportunity for generics and store brands
Mayer, Peter
;
Vambery, Robert G.
- In:
The journal of consumer marketing
30
(
2013
)
2
,
pp. 140-149
Persistent link: https://www.econbiz.de/10009747197
Saved in:
9
The influence of brand equity on consumer responses
Buil, Isabel
;
Martínez, Eva
;
De Chernatony, Leslie
- In:
The journal of consumer marketing
30
(
2013
)
1
,
pp. 62-74
Persistent link: https://www.econbiz.de/10009722348
Saved in:
10
The dimensions of prescription drug brand personality as identified by consumers
Leonard, Erica
;
Katsanis, Lea Prevel
- In:
The journal of consumer marketing
30
(
2013
)
7
,
pp. 583-596
Persistent link: https://www.econbiz.de/10010232012
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