//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The journal of product & brand management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Marke : multisensuelle Markenf...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
386
Markenführung
386
Consumer behaviour
295
Konsumentenverhalten
295
Brand image
281
Markenimage
281
Brand
194
Markenartikel
192
Beziehungsmarketing
99
Relationship marketing
99
Social Web
58
Social web
58
Internet marketing
49
Online-Marketing
49
Marketing management
41
Marketingmanagement
40
Brand loyalty
33
Advertising effects
32
Werbewirkung
32
Emotion
31
Luxury goods
28
Luxusgüter
28
Markentreue
25
Social media
25
Corporate Social Responsibility
21
Corporate social responsibility
21
USA
21
United States
20
Viral marketing
19
Virales Marketing
19
Brand extension
18
Markentransfer
18
Personality psychology
17
Persönlichkeitspsychologie
17
Brand love
16
Confidence
16
Corporate reputation
16
Firmenimage
16
Vertrauen
16
Brand trust
15
more ...
less ...
Online availability
All
Undetermined
240
Free
14
Type of publication
All
Article
391
Book / Working Paper
9
Type of publication (narrower categories)
All
Article in journal
399
Aufsatz in Zeitschrift
399
Collection of articles of several authors
7
Sammelwerk
7
Aufsatzsammlung
2
Conference proceedings
1
Konferenzschrift
1
more ...
less ...
Language
All
English
400
Author
All
Guzman, Francisco
11
Christodoulides, George
4
Fetscherin, Marc
4
Veloutsou, Cleopatra
4
Baumgarth, Carsten
3
Broyles, S. Allen
3
Fang, Xiang
3
Gammoh, Bashar S.
3
Hegner, Sabrina
3
Leingpibul, Thaweephan
3
Liu, Xin
3
Merrilees, Bill
3
Odoom, Raphael
3
Paswan, Audhesh K.
3
Rindell, Anne
3
Urde, Mats
3
Wallace, Elaine
3
Wiedmann, Klaus-Peter
3
Abratt, Russell
2
Ahmad, Fayez
2
Al-Kwifi, Sam O.
2
Alpert, Frank
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bal, Anjali
2
Bettinelli, Cristina
2
Bhaduri, Gargi
2
Botero, Isabel
2
Brexendorf, Tim Oliver
2
Centeno-Velázquez, Edgar
2
Davari, Arezoo
2
Davis, Donna
2
De Chernatony, Leslie
2
Dunes, Mathieu
2
Dwivedi, Abhishek
2
Faßnacht, Martin
2
Flight, Richard L.
2
Füller, Johann
2
Gendel-Guterman, Hanna
2
Godey, Bruno
2
more ...
less ...
Published in...
All
The journal of product & brand management
Journal of business research : JBR
954
The journal of brand management : an international journal
583
SpringerLink / Bücher
522
Journal of retailing and consumer services
401
Industrial marketing management : the international journal for industrial and high-tech firms
348
Journal of strategic marketing
282
European journal of marketing : EJM
239
Journal of marketing management : MM
220
Journal of marketing communications
208
Journal of the Academy of Marketing Science
190
Marketing intelligence & planning
188
Journal of marketing
175
Psychology & marketing
170
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
167
International journal of hospitality management
165
Asia Pacific journal of marketing and logistics
156
Springer eBook Collection
156
Journal of Product & Brand Management
151
Europäische Hochschulschriften / 5
139
The journal of business & industrial marketing
137
European Journal of Marketing
129
Gabler Edition Wissenschaft
121
Marketing letters : a journal of research in marketing
119
Journal of marketing research : JMR
118
Journal of advertising research
113
Tourism management : research, policies, practice
112
Marketing : ZFP ; journal of research and management
109
Strategic Direction
108
Research
106
International marketing review
101
Journal of global marketing
96
Business horizons
95
Cogent business & management
95
The marketing review
95
Journal of promotion management : JPM
94
The IUP journal of brand management : IJBRM
94
Marketing Intelligence & Planning
93
International journal of internet marketing and advertising : IJIMA
92
Management science : journal of the Institute for Operations Research and the Management Sciences
92
more ...
less ...
Source
All
ECONIS (ZBW)
400
Showing
1
-
10
of
400
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
From commodity to brand : antecedents and outcomes of consumers' label
perception
Norberg, Hans Martin
;
Maehle, Natalia
;
Korneliussen, Tor
- In:
The journal of product & brand management
20
(
2011
)
5
,
pp. 368-378
Persistent link: https://www.econbiz.de/10009313978
Saved in:
2
Chinese and American perceptions of foreign-name brands
Villar, Maria Elena
;
Ai, Di
;
Segev, Sigal
- In:
The journal of product & brand management
21
(
2012
)
5
,
pp. 341-349
Persistent link: https://www.econbiz.de/10009625059
Saved in:
3
Internal branding and sustainability : investigating perceptions of employees
Biedenbach, Galina
;
Manzhynski, Siarhei
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 296-306
Persistent link: https://www.econbiz.de/10011548864
Saved in:
4
The effects of lower prices on perceptions of brand quality : a choice task perspective
DelVeccio, Devon
;
Puligadda, Sanjay
- In:
The journal of product & brand management
21
(
2012
)
6
,
pp. 465-474
Persistent link: https://www.econbiz.de/10009682680
Saved in:
5
Artification strategies to improve luxury perceptions : the role of adding an artist name
Marin, Vicente
;
Barra, Cristóbal
;
Moyano, Jorge
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 496-505
Persistent link: https://www.econbiz.de/10013164371
Saved in:
6
The impact of employee work perceptions on purchase intentions from a company store
Bodkin, Charles D.
;
Peters, Cara Okleshen
;
Thomas, Jane
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 479-489
Persistent link: https://www.econbiz.de/10011620602
Saved in:
7
Influence of consumption resources on observers' attitudes towards luxury brands : the perspective of power distance belief
Yao, Qi
;
Hu, Chao
;
Du, Jianjian
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1191-1206
Persistent link: https://www.econbiz.de/10014485560
Saved in:
8
Role of corporate social responsibility authenticity in developing perceived brand loyalty : a consumer perceptions paradigm
Safeer, Asif Ali
;
Liu, Hancheng
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 330-342
Persistent link: https://www.econbiz.de/10013552963
Saved in:
9
Brand new ventures? : insights on start-ups' branding practices
Bresciani, Sabrina
;
Eppler, Martin J.
- In:
The journal of product & brand management
19
(
2010
)
5
,
pp. 356-366
Persistent link: https://www.econbiz.de/10008658562
Saved in:
10
The impact of private label brands on customer loyalty and product category profitability
Pepe, Michael S.
;
Abratt, Russell
;
Dion, Paul
- In:
The journal of product & brand management
20
(
2011
)
1
,
pp. 27-36
Persistent link: https://www.econbiz.de/10009007097
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->