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From commodity to brand : antecedents and outcomes of consumers' label perception
Norberg, Hans Martin; Maehle, Natalia; Korneliussen, Tor - In: The journal of product & brand management 20 (2011) 5, pp. 368-378
Persistent link: https://www.econbiz.de/10009313978
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Chinese and American perceptions of foreign-name brands
Villar, Maria Elena; Ai, Di; Segev, Sigal - In: The journal of product & brand management 21 (2012) 5, pp. 341-349
Persistent link: https://www.econbiz.de/10009625059
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Internal branding and sustainability : investigating perceptions of employees
Biedenbach, Galina; Manzhynski, Siarhei - In: The journal of product & brand management 25 (2016) 3, pp. 296-306
Persistent link: https://www.econbiz.de/10011548864
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The effects of lower prices on perceptions of brand quality : a choice task perspective
DelVeccio, Devon; Puligadda, Sanjay - In: The journal of product & brand management 21 (2012) 6, pp. 465-474
Persistent link: https://www.econbiz.de/10009682680
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Artification strategies to improve luxury perceptions : the role of adding an artist name
Marin, Vicente; Barra, Cristóbal; Moyano, Jorge - In: The journal of product & brand management 31 (2022) 3, pp. 496-505
Persistent link: https://www.econbiz.de/10013164371
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The impact of employee work perceptions on purchase intentions from a company store
Bodkin, Charles D.; Peters, Cara Okleshen; Thomas, Jane - In: The journal of product & brand management 25 (2016) 5, pp. 479-489
Persistent link: https://www.econbiz.de/10011620602
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Influence of consumption resources on observers' attitudes towards luxury brands : the perspective of power distance belief
Yao, Qi; Hu, Chao; Du, Jianjian - In: The journal of product & brand management 32 (2023) 8, pp. 1191-1206
Persistent link: https://www.econbiz.de/10014485560
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Role of corporate social responsibility authenticity in developing perceived brand loyalty : a consumer perceptions paradigm
Safeer, Asif Ali; Liu, Hancheng - In: The journal of product & brand management 32 (2023) 2, pp. 330-342
Persistent link: https://www.econbiz.de/10013552963
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Brand new ventures? : insights on start-ups' branding practices
Bresciani, Sabrina; Eppler, Martin J. - In: The journal of product & brand management 19 (2010) 5, pp. 356-366
Persistent link: https://www.econbiz.de/10008658562
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The impact of private label brands on customer loyalty and product category profitability
Pepe, Michael S.; Abratt, Russell; Dion, Paul - In: The journal of product & brand management 20 (2011) 1, pp. 27-36
Persistent link: https://www.econbiz.de/10009007097