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Brand switching of high-technology capital products : how product features dictate the switching decision
Al-Kwifi, Sam O.; Ahmed, Zafar U.; Yammout, Dina - In: The journal of product & brand management 23 (2014) 4/5, pp. 322-332
Persistent link: https://www.econbiz.de/10010422962
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Service brand avoidance in business-to-business relationships
Otoo, Dorothea Sekyiwa; Odoom, Raphael; Braimah, … - In: The journal of product & brand management 32 (2023) 1, pp. 93-106
Persistent link: https://www.econbiz.de/10013552938
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Consumer evaluations on brand extensions : B2B brands extended into B2C markets
Burnaz, Sebnem; Bilgin, Pinar - In: The journal of product & brand management 20 (2011) 4, pp. 256-267
Persistent link: https://www.econbiz.de/10009314023
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Systematic review on B2B branding : research issues and avenues for future research
Keränen, Joona; Piirainen, Kalle A.; Salminen, Risto T. - In: The journal of product & brand management 21 (2012) 6, pp. 404-417
Persistent link: https://www.econbiz.de/10009682697
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What drives business-to-business brands to be conscientious?
Guzman, Francisco; Ahmad, Fayez; Johnson, Ross W. - In: The journal of product & brand management 33 (2024) 1, pp. 138-161
Persistent link: https://www.econbiz.de/10014485725
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Surprise! : we changed the logo
Grobert, Julien; Cuny, Caroline; Fornerino, Marianela - In: The journal of product & brand management 25 (2016) 3, pp. 239-246
Persistent link: https://www.econbiz.de/10011548754
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Mall brand meaning : an experiential branding perspective
Merrilees, Bill; Miller, Dale; Shao, Wei - In: The journal of product & brand management 25 (2016) 3, pp. 262-273
Persistent link: https://www.econbiz.de/10011548780
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Antecedents of brand love in online network-based communities : a social identity perspective
Vernuccio, Maria; Pagani, Margherita; Barbarossa, Camilla; … - In: The journal of product & brand management 24 (2015) 7, pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
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How exposure to logos and logo varieties fosters brand prominence and freshness
Sääksjärvi, Maria; Hende, Ellis van den; Mugge, Ruth; … - In: The journal of product & brand management 24 (2015) 7, pp. 736-744
Persistent link: https://www.econbiz.de/10011416936
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Cognitive and emotional processing of brand logo changes
Peterson, Mark; Al Shebil, Saleh; Bishop, Melissa - In: The journal of product & brand management 24 (2015) 7, pp. 745-757
Persistent link: https://www.econbiz.de/10011416937