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~isPartOf:"The journal of product & brand management"
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Determinants of branded prescr...
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Brand
200
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194
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180
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Guzman, Francisco
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The journal of product & brand management
NBER working paper series
817
Working paper / National Bureau of Economic Research, Inc.
814
NBER Working Paper
710
OECD working papers
406
Applied economics
375
Discussion paper / Centre for Economic Policy Research
361
Journal of business research : JBR
342
CESifo working papers
336
Main Economic Indicators
301
Discussion paper series / IZA
300
Energy economics
297
The journal of brand management : an international journal
288
Working papers / OECD, Economics Department
265
OECD Economics Department Working Papers
260
OECD Tax Statistics
243
Economics letters
236
Working paper
207
OECD Environment Statistics
198
Journal of retailing and consumer services
194
CESifo Working Paper
191
OECD/G20 Base Erosion and Profit Shifting Project
185
OECD Economics Department working papers
179
OECD journal: economic studies
179
The American economic review
179
OECD Education Statistics
176
IZA Discussion Paper
164
Applied economics letters
163
Economic modelling
156
IZA Discussion Papers
153
Journal of health economics
146
Discussion paper
145
American journal of agricultural economics
142
CESifo Working Paper Series
136
IMF working papers
132
Health economics
129
The European journal of health economics : HEPAC ; health economics in prevention and care
128
Financial market trends
123
The review of economics and statistics
123
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ECONIS (ZBW)
214
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1
Country-of-origin versus
brand
: consumers' dilemma when choosing between generic and branded drugs in emerging countries
Smaoui, Fatma
;
Kilani, Fatma Abdellah
;
Touzani, Mourad
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 148-159
Persistent link: https://www.econbiz.de/10011524053
Saved in:
2
Price
-quality relationship in pricing strategies for private labels
Olbrich, Rainer
;
Jansen, Hans Christian
- In:
The journal of product & brand management
23
(
2014
)
6
,
pp. 429-438
Persistent link: https://www.econbiz.de/10010429349
Saved in:
3
Brand
love and positive word of mouth : the moderating effects of experience and
price
Karjaluoto, Heikki
;
Munnukka, Juha
;
Kiuru, Katrine
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 527-537
Persistent link: https://www.econbiz.de/10011587810
Saved in:
4
Emerging promotional and pricing approaches in the US pharmaceutical market
O'Connor, Genevieve E.
- In:
The journal of product & brand management
21
(
2012
)
5
,
pp. 359-368
Persistent link: https://www.econbiz.de/10009625050
Saved in:
5
Consumers' utilization of reference prices : the moderating role of involvement
Chandrashekaran, Rajesh
- In:
The journal of product & brand management
21
(
2012
)
1
,
pp. 53-60
Persistent link: https://www.econbiz.de/10009519761
Saved in:
6
Emerging promotional and pricing approaches in the US pharmaceutical market
O'Connor, Genevieve E.
- In:
The journal of product & brand management
23
(
2014
)
7
,
pp. 572-580
Persistent link: https://www.econbiz.de/10010467440
Saved in:
7
Surprise! : we changed the logo
Grobert, Julien
;
Cuny, Caroline
;
Fornerino, Marianela
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 239-246
Persistent link: https://www.econbiz.de/10011548754
Saved in:
8
Mall
brand
meaning : an experiential branding perspective
Merrilees, Bill
;
Miller, Dale
;
Shao, Wei
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 262-273
Persistent link: https://www.econbiz.de/10011548780
Saved in:
9
Antecedents of
brand
love in online network-based communities : a social identity perspective
Vernuccio, Maria
;
Pagani, Margherita
;
Barbarossa, Camilla
; …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
Saved in:
10
How exposure to logos and logo varieties fosters
brand
prominence and freshness
Sääksjärvi, Maria
;
Hende, Ellis van den
;
Mugge, Ruth
; …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 736-744
Persistent link: https://www.econbiz.de/10011416936
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