//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The journal of product & brand management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Beyond expectations : the effe...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
392
Konsumentenverhalten
392
Brand management
289
Markenführung
289
Brand image
246
Markenimage
246
Brand
173
Markenartikel
171
Beziehungsmarketing
99
Relationship marketing
99
Social Web
57
Social web
57
Internet marketing
46
Online-Marketing
46
Luxury goods
35
Luxusgüter
35
Advertising effects
33
Emotion
33
Preismanagement
33
Pricing strategy
33
Werbewirkung
33
Brand loyalty
32
Viral marketing
27
Virales Marketing
27
Marketing management
26
Marketingmanagement
25
Personality psychology
25
Persönlichkeitspsychologie
25
Markentreue
24
Social media
24
Confidence
19
Customer satisfaction
19
Kundenzufriedenheit
19
Vertrauen
19
USA
18
Consumer behavior
17
Product quality
17
Produktqualität
17
United States
17
Brand love
16
more ...
less ...
Online availability
All
Undetermined
235
Free
12
Type of publication
All
Article
398
Book / Working Paper
5
Type of publication (narrower categories)
All
Article in journal
403
Aufsatz in Zeitschrift
403
Collection of articles of several authors
4
Sammelwerk
4
Aufsatzsammlung
1
Language
All
English
403
Author
All
Guzman, Francisco
9
Fetscherin, Marc
4
Veloutsou, Cleopatra
4
Ahmed, Zafar U.
3
Al-Kwifi, Sam O.
3
Balasubramanian, Siva Kumar
3
Coker, Kesha K.
3
Hegner, Sabrina
3
Kang, Jiyun
3
Maxwell, Sarah
3
Paswan, Audhesh K.
3
Rindell, Anne
3
Stoel, Leslie
3
Turunen, Linda Lisa Maria
3
Wallace, Elaine
3
Abratt, Russell
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bashir, Irfan
2
Beneke, Justin
2
Bhaduri, Gargi
2
Broyles, S. Allen
2
Buil, Isabel
2
Christodoulides, George
2
Costa, Patrício
2
Davari, Arezoo
2
Davis, Donna
2
De Chernatony, Leslie
2
De Maeyer, Peter
2
Dwivedi, Abhishek
2
Estelami, Hooman
2
Fazili, Asif Iqbal
2
Flight, Richard L.
2
Gendel-Guterman, Hanna
2
Gil Saura, Irene
2
Grappi, Silvia
2
Herstein, Ram
2
Hollebeek, Linda D.
2
Jevons, Colin
2
Kaltcheva, Velitchka D.
2
more ...
less ...
Published in...
All
The journal of product & brand management
Journal of business research : JBR
2,275
Journal of retailing and consumer services
2,050
International journal of hospitality management
940
NBER working paper series
855
International journal of consumer studies
770
Working paper / National Bureau of Economic Research, Inc.
730
Psychology & marketing
728
NBER Working Paper
652
Journal of consumer research : JCR ; an interdisciplinary bimonthly
647
SpringerLink / Bücher
468
Asia Pacific journal of marketing and logistics
432
Tourism management : research, policies, practice
430
Discussion paper series / IZA
427
Journal of travel and tourism marketing
404
Management science : journal of the Institute for Operations Research and the Management Sciences
397
European journal of marketing : EJM
384
Journal of business ethics : JOBE
384
Journal of marketing research : JMR
381
The journal of brand management : an international journal
374
Cogent business & management
366
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
355
The journal of services marketing
352
CESifo working papers
347
Journal of marketing management : MM
347
International journal of contemporary hospitality management
345
Journal of the Academy of Marketing Science
345
Journal of economic behavior & organization : JEBO
342
Journal of economic psychology : research in economic psychology and behavioral economics
341
Journal of retailing
336
Journal of consumer behaviour : an international research review
334
Journal of marketing
333
The service industries journal
330
Journal of international consumer marketing
326
Discussion paper / Centre for Economic Policy Research
323
Marketing letters : a journal of research in marketing
320
Journal of hospitality marketing & management
315
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
310
Journal of marketing communications
304
International journal of retail & distribution management
303
more ...
less ...
Source
All
ECONIS (ZBW)
403
Showing
1
-
10
of
403
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The role of attachment in building consumer-brand relationships : an empirical investigation in the utilitarian consumption context
Belaid, Samy
;
Behi, Azza Temessek
- In:
The journal of product & brand management
20
(
2011
)
1
,
pp. 37-47
Persistent link: https://www.econbiz.de/10009007096
Saved in:
2
Examining the moderating role of personality traits in the relationship between brand trust and brand loyalty
Menidjel, Choukri
;
Benhabib, Abderrezzak
;
Bilgihan, Anil
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 631-649
Persistent link: https://www.econbiz.de/10011801141
Saved in:
3
Effects of brand feedback to negative eWOM on brand love/hate : an expectancy violation approach
Yang, Jing
;
Mundel, Juan
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 279-292
Persistent link: https://www.econbiz.de/10013164320
Saved in:
4
On congruence between brand and human personalities
Maehle, Natalia
;
Shneor, Rotem
- In:
The journal of product & brand management
19
(
2010
)
1
,
pp. 44-53
Persistent link: https://www.econbiz.de/10003963602
Saved in:
5
Uncovering the relationships between aspirations and luxury brand preference
Truong, Yann
;
McColl, Rod
;
Kitchen, Philip J.
- In:
The journal of product & brand management
19
(
2010
)
5
,
pp. 346-355
Persistent link: https://www.econbiz.de/10008658563
Saved in:
6
Wine label design and personality preferences of millennials
Elliot, Statia
;
Barth, J. E.
- In:
The journal of product & brand management
21
(
2012
)
3
,
pp. 183-191
Persistent link: https://www.econbiz.de/10009570745
Saved in:
7
Testing self-congruity theory in the context of nation brand personality
Rajos-Méndez, José I.
;
Papadopoulos, Nicolas G.
; …
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 18-27
Persistent link: https://www.econbiz.de/10010514492
Saved in:
8
Antecedents of brand love in online network-based communities : a social identity perspective
Vernuccio, Maria
;
Pagani, Margherita
;
Barbarossa, Camilla
; …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
Saved in:
9
Volunteering as a mechanism to reduce guilt over purchasing luxury items
Jeong, Hyo-Jin
;
Koo, Dong-Mo
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 758-769
Persistent link: https://www.econbiz.de/10011416940
Saved in:
10
Brand constellations : reflections of the emotional self
Flight, Richard L.
;
Coker, Kesha K.
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 134-147
Persistent link: https://www.econbiz.de/10011524050
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->