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~isPartOf:"The journal of product & brand management"
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Consumer behaviour
393
Konsumentenverhalten
392
Brand management
286
Markenführung
286
Brand image
243
Markenimage
243
Brand
173
Markenartikel
171
Beziehungsmarketing
97
Relationship marketing
97
Social Web
56
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56
Internet marketing
45
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Luxury goods
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Luxusgüter
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Advertising effects
33
Emotion
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Werbewirkung
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Brand loyalty
32
Preismanagement
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Marketingmanagement
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Virales Marketing
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Markentreue
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Personality psychology
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Persönlichkeitspsychologie
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Confidence
18
Vertrauen
18
Consumer behavior
17
Customer satisfaction
17
Kundenzufriedenheit
17
Product quality
17
Produktqualität
17
USA
17
Brand love
16
Corporate Social Responsibility
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Guzman, Francisco
9
Fetscherin, Marc
4
Veloutsou, Cleopatra
4
Ahmed, Zafar U.
3
Al-Kwifi, Sam O.
3
Balasubramanian, Siva Kumar
3
Coker, Kesha K.
3
Hegner, Sabrina
3
Kang, Jiyun
3
Maxwell, Sarah
3
Paswan, Audhesh K.
3
Rindell, Anne
3
Stoel, Leslie
3
Turunen, Linda Lisa Maria
3
Wallace, Elaine
3
Abratt, Russell
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bashir, Irfan
2
Beneke, Justin
2
Bhaduri, Gargi
2
Broyles, S. Allen
2
Buil, Isabel
2
Christodoulides, George
2
Costa, Patrício
2
Davari, Arezoo
2
Davis, Donna
2
De Chernatony, Leslie
2
Dwivedi, Abhishek
2
Fazili, Asif Iqbal
2
Flight, Richard L.
2
Gendel-Guterman, Hanna
2
Grappi, Silvia
2
Herstein, Ram
2
Hollebeek, Linda D.
2
Jevons, Colin
2
Kaltcheva, Velitchka D.
2
Kapferer, Jean-Noël
2
Khan, Huda
2
Khan, Sameeullah
2
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The journal of product & brand management
Journal of business research : JBR
2,015
Journal of retailing and consumer services
1,935
NBER working paper series
1,221
Working paper / National Bureau of Economic Research, Inc.
1,107
NBER Working Paper
1,000
RIETI discussion paper series
797
International journal of consumer studies
788
International journal of hospitality management
730
Psychology & marketing
672
Journal of the Japanese and international economies : an international journal ; JJIE
621
Journal of consumer research : JCR ; an interdisciplinary bimonthly
583
Japan and the world economy : international journal of theory and policy
509
SpringerLink / Bücher
492
Discussion paper series / IZA
465
Asia Pacific journal of marketing and logistics
400
European Journal of Marketing
397
Journal of Consumer Marketing
379
Applied economics
359
The journal of brand management : an international journal
358
European journal of marketing : EJM
357
Management science : journal of the Institute for Operations Research and the Management Sciences
356
Journal of travel and tourism marketing
347
Journal of marketing research : JMR
346
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
344
IZA Discussion Paper
329
Journal of international consumer marketing
329
Technological forecasting & social change : an international journal
329
Tourism management : research, policies, practice
321
Journal of marketing management : MM
313
Discussion paper / Centre for Economic Policy Research
312
Young consumers : insight and ideas for responsible marketers
310
Journal of retailing
307
Cogent business & management
304
Journal of fashion marketing and management
299
Journal of marketing communications
298
Journal of marketing
295
Marketing letters : a journal of research in marketing
295
International journal of retail & distribution management
294
The journal of consumer marketing
294
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ECONIS (ZBW)
394
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394
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1
Linking user experience and consumer-based brand equity : the moderating role of consumer expertise and
lifestyle
Mishra, Abhishek
;
Dash, Satya Bhusan
;
Cyr, Dianne J.
- In:
The journal of product & brand management
23
(
2014
)
4/5
,
pp. 333-348
Persistent link: https://www.econbiz.de/10010422961
Saved in:
2
Consumer reaction to price increase : an investigation in gasoline industry
Paswan, Audhesh K.
;
Crawford, John C.
;
Ngamsiriudom, Waros
- In:
The journal of product & brand management
23
(
2014
)
3
,
pp. 220-229
Persistent link: https://www.econbiz.de/10010393859
Saved in:
3
Predicting adolescents' apparel brand preferences
Rhee, Jongeun
;
Johnson, Kim K. P.
- In:
The journal of product & brand management
21
(
2012
)
4
,
pp. 255-164
Persistent link: https://www.econbiz.de/10009625131
Saved in:
4
Chinese young consumers' brand loyalty toward sportswear products : a perspective of self-congruity
Lu, Jinzhao
;
Xu, Yingjiao
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 349-364
Persistent link: https://www.econbiz.de/10011407195
Saved in:
5
Consumer reaction to new package design
Holmes, Gary R.
;
Paswan, Audhesh
- In:
The journal of product & brand management
21
(
2012
)
2
,
pp. 109-116
Persistent link: https://www.econbiz.de/10009569991
Saved in:
6
Country-of-origin (COO) brand preferences and associated knowledge levels of Japanese wine consumers
Bruwer, Johan
;
Buller, Courtney
- In:
The journal of product & brand management
21
(
2012
)
5
,
pp. 307-316
Persistent link: https://www.econbiz.de/10009625090
Saved in:
7
The effects of expertise and brand schematicity on the perceived importance of choice criteria : a Bordeaux wine investigation
Carsana, Laurence
;
Jolibert, Alain
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 80-90
Persistent link: https://www.econbiz.de/10011666476
Saved in:
8
Driving a difference : the role of the Covid-19 pandemic in U.S. consumers' information search behaviors and purchasing of Japanese automobiles
Namin, Aidin
;
Ketron, Seth
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 488-499
Persistent link: https://www.econbiz.de/10014229067
Saved in:
9
Research on logo design and evaluation of
youth
education brands based on visual representation
Zhu, Zhijuan
;
Cao, Huai
;
Li, Bin
- In:
The journal of product & brand management
26
(
2017
)
7
,
pp. 722-733
Persistent link: https://www.econbiz.de/10011808406
Saved in:
10
Consumer engagement with self-expressive brands: brand love and WOM outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
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