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~isPartOf:"The journal of product & brand management"
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Beziehungsmarketing
111
Relationship marketing
111
Brand management
102
Consumer behaviour
102
Konsumentenverhalten
102
Markenführung
102
Brand image
80
Markenimage
80
Brand
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Markenartikel
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Social Web
33
Social web
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Brand loyalty
32
Markentreue
25
Internet marketing
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Online-Marketing
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Customer satisfaction
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Kundenzufriedenheit
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Emotion
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Customer integration
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Kundenintegration
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Social media
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Marketing management
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Marketingmanagement
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Brand love
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Customer value
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Kundenwert
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Viral marketing
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Brand co-creation
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Brand engagement
8
Brand identification
8
Brand experience
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Brand trust
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Vertrauen
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Guzman, Francisco
7
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Veloutsou, Cleopatra
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Broyles, S. Allen
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Kennedy, Eric
2
Kohli, Chiranjeev
2
Krystallis, Athanasios
2
Leingpibul, Thaweephan
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Urde, Mats
2
Vera, Jorge
2
Wallace, Elaine
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Anh Tran Tram Truong
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Anselmsson, Johan
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Arcand, Manon
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Areni, Charles Scott
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Atmaja, Ferry Tema
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Augusto, Mário Gomes
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Aurier, Philippe
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Auruskeviciene, Vilte
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Badrinarayanan, Vishag
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Baeck, Sunmee
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Bal, Anjali
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Balaji, M. S.
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Balasubramanian, Siva Kumar
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Ballerini, Jacopo
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1
Becerra, Enrique P.
1
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1
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The journal of product & brand management
Journal of business research : JBR
843
Journal of retailing and consumer services
750
International journal of hospitality management
501
Industrial marketing management : the international journal for industrial and high-tech firms
461
The journal of services marketing
310
European Journal of Marketing
309
SpringerLink / Bücher
301
The service industries journal
300
Journal of Services Marketing
285
Journal of travel and tourism marketing
225
Tourism management : research, policies, practice
225
Journal of strategic marketing
220
The journal of business & industrial marketing
216
Journal of the Academy of Marketing Science
213
International journal of contemporary hospitality management
208
Journal of hospitality marketing & management
207
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
205
Journal of Business & Industrial Marketing
191
International Journal of Bank Marketing
185
Cogent business & management
165
Journal of service research : JSR
161
International journal of electronic customer relationship management : IJECRM
159
Journal of marketing
156
Asia Pacific journal of marketing and logistics
155
Services marketing quarterly
152
Psychology & marketing
151
Journal of service management
137
Journal of retailing
135
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
135
Marketing Intelligence & Planning
135
European journal of marketing : EJM
134
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
125
Service business
123
Marketing intelligence & planning
119
The international journal of bank marketing : IJBM
119
The journal of brand management : an international journal
117
Journal of marketing management : MM
114
Gabler Edition Wissenschaft
110
Journal of Consumer Marketing
107
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ECONIS (ZBW)
117
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1
How customer and product orientations shape political brands
Bigi, Alessandro
;
Treen, Emily
;
Bal, Anjali
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 365-372
Persistent link: https://www.econbiz.de/10011607073
Saved in:
2
Ethical brand management : customer relationships and ethical duties
Story, John
;
Hess, Jeff
- In:
The journal of product & brand management
19
(
2010
)
4
,
pp. 240-249
Persistent link: https://www.econbiz.de/10008658575
Saved in:
3
The role of attachment in building consumer-brand relationships : an empirical investigation in the utilitarian consumption context
Belaid, Samy
;
Behi, Azza Temessek
- In:
The journal of product & brand management
20
(
2011
)
1
,
pp. 37-47
Persistent link: https://www.econbiz.de/10009007096
Saved in:
4
Perceived brand quality as a way to superior customer perceived value crossing by moderating effects
Vera, Jorge
- In:
The journal of product & brand management
24
(
2015
)
2
,
pp. 147-156
Persistent link: https://www.econbiz.de/10011308510
Saved in:
5
Customer responses to the CSR of banking companies
Pérez, Andrea
;
Rodríguez del Bosque, Ignacio A.
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 481-493
Persistent link: https://www.econbiz.de/10011443026
Saved in:
6
Two paths to customer loyalty : the moderating effect of the differentiation level strategy in the performance-satisfaction-value-intentions relationship
Vera, Jorge
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 171-183
Persistent link: https://www.econbiz.de/10011524066
Saved in:
7
Chinese young consumers' brand loyalty toward sportswear products : a perspective of self-congruity
Lu, Jinzhao
;
Xu, Yingjiao
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 349-364
Persistent link: https://www.econbiz.de/10011407195
Saved in:
8
The impact of perceived brand interactivity on customer purchases : the mediating role of perceived brand fairness and the moderating role of brand involvement
Gligor, David
;
Bozkurt, Sıddık
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 96-109
Persistent link: https://www.econbiz.de/10012798135
Saved in:
9
Consumer-brand relationships' development in the mobile internet market : evidence from an extended relationship commitment paradigm
Giovanis, Apostolos
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 568-585
Persistent link: https://www.econbiz.de/10011587849
Saved in:
10
Examining the moderating role of personality traits in the relationship between brand trust and brand loyalty
Menidjel, Choukri
;
Benhabib, Abderrezzak
;
Bilgihan, Anil
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 631-649
Persistent link: https://www.econbiz.de/10011801141
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