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Consumer behaviour
393
Konsumentenverhalten
392
Brand management
286
Markenführung
286
Brand image
243
Markenimage
243
Brand
172
Markenartikel
170
Beziehungsmarketing
97
Relationship marketing
97
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56
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45
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Luxusgüter
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Advertising effects
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Emotion
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Brand loyalty
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Preismanagement
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Personality psychology
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Persönlichkeitspsychologie
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Vertrauen
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Consumer behavior
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Customer satisfaction
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Kundenzufriedenheit
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Product quality
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Produktqualität
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Guzman, Francisco
9
Fetscherin, Marc
4
Veloutsou, Cleopatra
4
Ahmed, Zafar U.
3
Al-Kwifi, Sam O.
3
Balasubramanian, Siva Kumar
3
Coker, Kesha K.
3
Hegner, Sabrina
3
Kang, Jiyun
3
Maxwell, Sarah
3
Paswan, Audhesh K.
3
Rindell, Anne
3
Stoel, Leslie
3
Turunen, Linda Lisa Maria
3
Wallace, Elaine
3
Abratt, Russell
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bashir, Irfan
2
Beneke, Justin
2
Bhaduri, Gargi
2
Broyles, S. Allen
2
Buil, Isabel
2
Christodoulides, George
2
Costa, Patrício
2
Davari, Arezoo
2
Davis, Donna
2
De Chernatony, Leslie
2
Dwivedi, Abhishek
2
Fazili, Asif Iqbal
2
Flight, Richard L.
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Gendel-Guterman, Hanna
2
Grappi, Silvia
2
Herstein, Ram
2
Hollebeek, Linda D.
2
Jevons, Colin
2
Kaltcheva, Velitchka D.
2
Kapferer, Jean-Noël
2
Khan, Huda
2
Khan, Sameeullah
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The journal of product & brand management
Journal of business research : JBR
2,005
Journal of retailing and consumer services
1,935
International journal of consumer studies
768
International journal of hospitality management
730
Psychology & marketing
661
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
NBER working paper series
540
Working paper / National Bureau of Economic Research, Inc.
462
NBER Working Paper
412
Asia Pacific journal of marketing and logistics
392
SpringerLink / Bücher
358
European journal of marketing : EJM
357
The journal of brand management : an international journal
348
Journal of marketing research : JMR
344
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Management science : journal of the Institute for Operations Research and the Management Sciences
330
Journal of international consumer marketing
322
Journal of travel and tourism marketing
318
Journal of marketing management : MM
308
Journal of retailing
303
Cogent business & management
298
Tourism management : research, policies, practice
297
Journal of marketing communications
296
Marketing letters : a journal of research in marketing
296
Journal of consumer behaviour : an international research review
295
International journal of retail & distribution management
292
Journal of fashion marketing and management
292
The international review of retail, distribution and consumer research
290
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The journal of consumer marketing
287
Journal of marketing
280
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
275
Journal of business ethics : JOBE
269
Journal of the Academy of Marketing Science
267
International journal of contemporary hospitality management
266
Technological forecasting & social change : an international journal
264
The journal of services marketing
260
Journal of economic psychology : research in economic psychology and behavioral economics
259
Food policy : economics planning and politics of food and agriculture
251
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ECONIS (ZBW)
394
Showing
1
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394
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1
The effects of expertise and brand schematicity on the perceived importance of choice criteria : a Bordeaux
wine
investigation
Carsana, Laurence
;
Jolibert, Alain
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 80-90
Persistent link: https://www.econbiz.de/10011666476
Saved in:
2
Country-of-origin (COO) brand preferences and associated knowledge levels of Japanese
wine
consumers
Bruwer, Johan
;
Buller, Courtney
- In:
The journal of product & brand management
21
(
2012
)
5
,
pp. 307-316
Persistent link: https://www.econbiz.de/10009625090
Saved in:
3
Wine
label design and personality preferences of millennials
Elliot, Statia
;
Barth, J. E.
- In:
The journal of product & brand management
21
(
2012
)
3
,
pp. 183-191
Persistent link: https://www.econbiz.de/10009570745
Saved in:
4
Better branding : brand names can influence consumer choice
Hillenbrand, Philipp
;
Alcauter, Sarael
;
Cervantes, Javier
; …
- In:
The journal of product & brand management
22
(
2013
)
4
,
pp. 300-308
Persistent link: https://www.econbiz.de/10009788444
Saved in:
5
Brand and category design consistency in brand extensions
Goh, Yi Sheng
;
Chattaraman, Veena
;
Forsythe, Sandra
- In:
The journal of product & brand management
22
(
2013
)
4
,
pp. 272-285
Persistent link: https://www.econbiz.de/10009788467
Saved in:
6
Consumer engagement with self-expressive brands: brand love and WOM outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
Saved in:
7
Assessing brand equity in the luxury
wine
market by exploiting tastemaker scores
Blair, Amanda J.
;
Atanasova, Christina
;
Pitt, Leyland F.
; …
- In:
The journal of product & brand management
26
(
2017
)
5
,
pp. 447-452
Persistent link: https://www.econbiz.de/10011778291
Saved in:
8
Is co-creation really a booster for brand equity? : the role of co-creation in observer-based brand equity (OBBE)
Kristal, Samuel
;
Baumgarth, Carsten
;
Behnke, Carolin
; …
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 247-261
Persistent link: https://www.econbiz.de/10011548775
Saved in:
9
Mall brand meaning : an experiential branding perspective
Merrilees, Bill
;
Miller, Dale
;
Shao, Wei
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 262-273
Persistent link: https://www.econbiz.de/10011548780
Saved in:
10
Green consumer behavior : being good or seeming good?
Aagerup, Ulf
;
Nilsson, Jonas
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 274-284
Persistent link: https://www.econbiz.de/10011548782
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