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Consumer behaviour
393
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392
Brand management
286
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Brand image
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243
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Guzman, Francisco
9
Fetscherin, Marc
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Veloutsou, Cleopatra
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Ahmed, Zafar U.
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Al-Kwifi, Sam O.
3
Balasubramanian, Siva Kumar
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Coker, Kesha K.
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Hegner, Sabrina
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Kang, Jiyun
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Maxwell, Sarah
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Paswan, Audhesh K.
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Rindell, Anne
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Stoel, Leslie
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Turunen, Linda Lisa Maria
3
Wallace, Elaine
3
Abratt, Russell
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bashir, Irfan
2
Beneke, Justin
2
Bhaduri, Gargi
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Broyles, S. Allen
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Buil, Isabel
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Christodoulides, George
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Costa, Patrício
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Dwivedi, Abhishek
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Gendel-Guterman, Hanna
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Jevons, Colin
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Kaltcheva, Velitchka D.
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Kapferer, Jean-Noël
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Khan, Huda
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Khan, Sameeullah
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The journal of product & brand management
Journal of business research : JBR
1,993
Journal of retailing and consumer services
1,935
International journal of consumer studies
766
International journal of hospitality management
729
Psychology & marketing
659
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
520
Working paper / National Bureau of Economic Research, Inc.
442
Asia Pacific journal of marketing and logistics
392
NBER Working Paper
389
European Journal of Marketing
375
Journal of Consumer Marketing
367
The journal of brand management : an international journal
358
SpringerLink / Bücher
355
European journal of marketing : EJM
353
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
329
Journal of travel and tourism marketing
322
Journal of international consumer marketing
321
Journal of marketing management : MM
307
Journal of retailing
304
Cogent business & management
297
Journal of marketing communications
296
Tourism management : research, policies, practice
295
Marketing letters : a journal of research in marketing
293
International journal of retail & distribution management
292
Journal of fashion marketing and management
292
Journal of marketing
291
The international review of retail, distribution and consumer research
290
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The journal of consumer marketing
286
Journal of consumer behaviour : an international research review
285
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
275
International journal of contemporary hospitality management
267
Journal of the Academy of Marketing Science
266
Journal of business ethics : JOBE
264
Technological forecasting & social change : an international journal
264
International Journal of Retail & Distribution Management
262
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ECONIS (ZBW)
395
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1
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395
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1
Assessing brand equity in the luxury
wine
market by exploiting tastemaker scores
Blair, Amanda J.
;
Atanasova, Christina
;
Pitt, Leyland F.
; …
- In:
The journal of product & brand management
26
(
2017
)
5
,
pp. 447-452
Persistent link: https://www.econbiz.de/10011778291
Saved in:
2
Wine
label design and personality preferences of millennials
Elliot, Statia
;
Barth, J. E.
- In:
The journal of product & brand management
21
(
2012
)
3
,
pp. 183-191
Persistent link: https://www.econbiz.de/10009570745
Saved in:
3
Country-of-origin (COO) brand preferences and associated knowledge levels of Japanese
wine
consumers
Bruwer, Johan
;
Buller, Courtney
- In:
The journal of product & brand management
21
(
2012
)
5
,
pp. 307-316
Persistent link: https://www.econbiz.de/10009625090
Saved in:
4
The effects of expertise and brand schematicity on the perceived importance of choice criteria : a Bordeaux
wine
investigation
Carsana, Laurence
;
Jolibert, Alain
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 80-90
Persistent link: https://www.econbiz.de/10011666476
Saved in:
5
Understanding the antecedents to luxury brand consumer behavior
Kowalczyk, Christine M.
;
Mitchell, Natalie A.
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 438-453
Persistent link: https://www.econbiz.de/10013164364
Saved in:
6
The interrelationship of family identities, personalities, and expressions on family winery websites
Berndt, Adele
;
Meintjes, Corné
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 752-773
Persistent link: https://www.econbiz.de/10014315442
Saved in:
7
Consumer engagement with self-expressive brands: brand love and WOM outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
Saved in:
8
Better branding : brand names can influence consumer choice
Hillenbrand, Philipp
;
Alcauter, Sarael
;
Cervantes, Javier
; …
- In:
The journal of product & brand management
22
(
2013
)
4
,
pp. 300-308
Persistent link: https://www.econbiz.de/10009788444
Saved in:
9
Brand and category design consistency in brand extensions
Goh, Yi Sheng
;
Chattaraman, Veena
;
Forsythe, Sandra
- In:
The journal of product & brand management
22
(
2013
)
4
,
pp. 272-285
Persistent link: https://www.econbiz.de/10009788467
Saved in:
10
Do logo redesigns help or hurt your brand? : the role of brand commitment
Walsh, Michael F.
;
Winterich, Karen Page
;
Mittal, Vikas
- In:
The journal of product & brand management
19
(
2010
)
2
,
pp. 76-84
Persistent link: https://www.econbiz.de/10003993613
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