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~isPartOf:"The journal of product & brand management"
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Consumer behaviour
393
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Brand management
294
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Brand image
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Guzman, Francisco
9
Fetscherin, Marc
4
Veloutsou, Cleopatra
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Ahmed, Zafar U.
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Al-Kwifi, Sam O.
3
Balasubramanian, Siva Kumar
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Coker, Kesha K.
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Hegner, Sabrina
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Kang, Jiyun
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Paswan, Audhesh K.
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Turunen, Linda Lisa Maria
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Wallace, Elaine
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Abratt, Russell
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Azar, Salim L.
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Badrinarayanan, Vishag
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Jevons, Colin
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Kaltcheva, Velitchka D.
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The journal of product & brand management
Journal of business research : JBR
2,255
Journal of retailing and consumer services
1,945
International journal of hospitality management
799
International journal of consumer studies
797
Psychology & marketing
685
NBER working paper series
648
Journal of consumer research : JCR ; an interdisciplinary bimonthly
592
Working paper / National Bureau of Economic Research, Inc.
537
Technological forecasting & social change : an international journal
493
NBER Working Paper
481
Journal of business ethics : JOBE
406
Asia Pacific journal of marketing and logistics
397
Cogent business & management
392
European Journal of Marketing
385
SpringerLink / Bücher
381
Journal of Consumer Marketing
376
European journal of marketing : EJM
370
The journal of brand management : an international journal
369
Tourism management : research, policies, practice
369
Journal of travel and tourism marketing
356
Management science : journal of the Institute for Operations Research and the Management Sciences
356
Journal of marketing research : JMR
352
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
346
International journal of contemporary hospitality management
342
Journal of marketing management : MM
339
Journal of retailing
329
Journal of international consumer marketing
324
Journal of the Academy of Marketing Science
313
Marketing letters : a journal of research in marketing
307
Journal of marketing communications
306
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
305
Journal of marketing
302
The international review of retail, distribution and consumer research
302
Journal of fashion marketing and management
297
International journal of retail & distribution management
295
Journal of consumer behaviour : an international research review
288
The journal of consumer marketing
287
Journal of hospitality marketing & management
281
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
281
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ECONIS (ZBW)
403
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1
A cross-cultural exploratory content analysis of the
perception
of luxury from six countries
Godey, Bruno
;
Pederzoli, Daniele
;
Aiello, Gaetano
; …
- In:
The journal of product & brand management
22
(
2013
)
3
,
pp. 229-237
Persistent link: https://www.econbiz.de/10009769828
Saved in:
2
Evolving brand boundaries and expectations : looking back on brand equity, brand loyalty, and brand image research to move forward
Parris, Denise Linda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 191-234
Persistent link: https://www.econbiz.de/10013552952
Saved in:
3
The two components of a fair price : social and personal
Maxwell, Sarah
;
Comer, Lucette
- In:
The journal of product & brand management
19
(
2010
)
5
,
pp. 375-380
Persistent link: https://www.econbiz.de/10008658560
Saved in:
4
From commodity to brand : antecedents and outcomes of consumers' label
perception
Norberg, Hans Martin
;
Maehle, Natalia
;
Korneliussen, Tor
- In:
The journal of product & brand management
20
(
2011
)
5
,
pp. 368-378
Persistent link: https://www.econbiz.de/10009313978
Saved in:
5
High versus low online price discounts : effects on customers'
perception
of risk
Lee, Jung Eun
;
Stoel, Leslie
- In:
The journal of product & brand management
23
(
2014
)
6
,
pp. 401-412
Persistent link: https://www.econbiz.de/10010429354
Saved in:
6
The effects of lower prices on perceptions of brand quality : a choice task perspective
DelVeccio, Devon
;
Puligadda, Sanjay
- In:
The journal of product & brand management
21
(
2012
)
6
,
pp. 465-474
Persistent link: https://www.econbiz.de/10009682680
Saved in:
7
Conspicuous consumption of luxury experiences : an experimental investigation of status perceptions on social media
Siepmann, Carolin
;
Holthoff, Lisa Carola
;
Kowalczuk, Pascal
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 454-468
Persistent link: https://www.econbiz.de/10013164367
Saved in:
8
Artification strategies to improve luxury perceptions : the role of adding an artist name
Marin, Vicente
;
Barra, Cristóbal
;
Moyano, Jorge
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 496-505
Persistent link: https://www.econbiz.de/10013164371
Saved in:
9
The impact of employee work perceptions on purchase intentions from a company store
Bodkin, Charles D.
;
Peters, Cara Okleshen
;
Thomas, Jane
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 479-489
Persistent link: https://www.econbiz.de/10011620602
Saved in:
10
Influence of consumption resources on observers' attitudes towards luxury brands : the perspective of power distance belief
Yao, Qi
;
Hu, Chao
;
Du, Jianjian
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1191-1206
Persistent link: https://www.econbiz.de/10014485560
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