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~isPartOf:"The journal of product & brand management"
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Consumer behaviour
393
Konsumentenverhalten
392
Brand management
309
Markenführung
309
Brand image
255
Markenimage
255
Brand
178
Markenartikel
176
Beziehungsmarketing
111
Relationship marketing
111
Social Web
61
Social web
61
Internet marketing
50
Online-Marketing
50
Luxury goods
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Luxusgüter
35
Preismanagement
35
Pricing strategy
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Advertising effects
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Werbewirkung
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Brand loyalty
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Emotion
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Marketing management
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Marketingmanagement
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Social media
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Viral marketing
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Virales Marketing
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Markentreue
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Corporate reputation
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Firmenimage
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Personality psychology
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Persönlichkeitspsychologie
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Corporate Social Responsibility
20
Corporate social responsibility
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Confidence
19
Customer satisfaction
19
Kundenzufriedenheit
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19
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English
428
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Guzman, Francisco
10
Fetscherin, Marc
4
Veloutsou, Cleopatra
4
Ahmed, Zafar U.
3
Al-Kwifi, Sam O.
3
Balasubramanian, Siva Kumar
3
Coker, Kesha K.
3
Hegner, Sabrina
3
Kang, Jiyun
3
Maxwell, Sarah
3
Odoom, Raphael
3
Paswan, Audhesh K.
3
Rindell, Anne
3
Stoel, Leslie
3
Turunen, Linda Lisa Maria
3
Wallace, Elaine
3
Abratt, Russell
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bal, Anjali
2
Bashir, Irfan
2
Beneke, Justin
2
Bhaduri, Gargi
2
Broyles, S. Allen
2
Buil, Isabel
2
Christodoulides, George
2
Costa, Patrício
2
Davari, Arezoo
2
Davis, Donna
2
De Chernatony, Leslie
2
Dwivedi, Abhishek
2
Fazili, Asif Iqbal
2
Flight, Richard L.
2
Füller, Johann
2
Gendel-Guterman, Hanna
2
Gil Saura, Irene
2
Grappi, Silvia
2
Herstein, Ram
2
Hollebeek, Linda D.
2
Iglesias, Oriol
2
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The journal of product & brand management
Journal of business research : JBR
2,507
Journal of retailing and consumer services
2,150
International journal of hospitality management
1,036
NBER working paper series
804
International journal of consumer studies
780
Psychology & marketing
713
Working paper / National Bureau of Economic Research, Inc.
702
SpringerLink / Bücher
689
NBER Working Paper
616
Journal of consumer research : JCR ; an interdisciplinary bimonthly
585
Industrial marketing management : the international journal for industrial and high-tech firms
573
European Journal of Marketing
547
The service industries journal
525
Asia Pacific journal of marketing and logistics
460
Journal of business ethics : JOBE
449
Tourism management : research, policies, practice
449
The journal of services marketing
443
The journal of brand management : an international journal
438
European journal of marketing : EJM
432
Management science : journal of the Institute for Operations Research and the Management Sciences
426
Cogent business & management
420
Journal of travel and tourism marketing
420
Journal of Consumer Marketing
416
International journal of contemporary hospitality management
398
Journal of marketing management : MM
397
Journal of the Academy of Marketing Science
391
Journal of marketing
390
Journal of marketing research : JMR
389
Technological forecasting & social change : an international journal
368
Journal of retailing
358
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
348
Journal of hospitality marketing & management
341
Discussion paper series / IZA
340
Journal of Services Marketing
340
Journal of international consumer marketing
337
Marketing letters : a journal of research in marketing
335
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
333
Journal of strategic marketing
330
Journal of marketing communications
329
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ECONIS (ZBW)
428
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1
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10
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428
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1
Perceived brand quality as a way to superior customer perceived value crossing by moderating effects
Vera, Jorge
- In:
The journal of product & brand management
24
(
2015
)
2
,
pp. 147-156
Persistent link: https://www.econbiz.de/10011308510
Saved in:
2
Licensing a sports brand : effects of team brand cue, identification, and performance priming on multidimensional values and purchase intentions
Kwak, Dae Hee
;
Kwon, Youngbum
;
Lim, Choong Hoon
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 198-210
Persistent link: https://www.econbiz.de/10011378278
Saved in:
3
Two paths to customer loyalty : the moderating effect of the differentiation level strategy in the performance-satisfaction-value-intentions relationship
Vera, Jorge
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 171-183
Persistent link: https://www.econbiz.de/10011524066
Saved in:
4
As good as new : valuing fashion brands in the online second-hand markets
Sihvonen, Jenniina
;
Turunen, Linda Lisa Maria
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 285-295
Persistent link: https://www.econbiz.de/10011548798
Saved in:
5
Customer-based brand equity, equity drivers, and customer loyalty in the supermarket industry
Allaway, Arthur W.
;
Huddleston, Patricia
;
Whipple, Judith
; …
- In:
The journal of product & brand management
20
(
2011
)
3
,
pp. 190-204
Persistent link: https://www.econbiz.de/10009231622
Saved in:
6
Do brand relationships on social media motivate young consumers' value co-creation and willingness to pay? : the role of brand love
Wallace, Elaine
;
Torres, Pedro M.
;
Augusto, Mário Gomes
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 189-205
Persistent link: https://www.econbiz.de/10013164305
Saved in:
7
Much too new to eat it? : customer value and its impact on consumer-product relationship in the context of novel food products
Perrea, Toula
;
Krystallis, Athanasios
;
Engelgreen, Charlotte
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 616-630
Persistent link: https://www.econbiz.de/10011801138
Saved in:
8
What matters most to ultra-high-net-worth individuals? : exploring the UHNWI luxury customer experience (ULCX)
Klaus, Philipp
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 368-376
Persistent link: https://www.econbiz.de/10013164342
Saved in:
9
Corporate brand image of financial institutions : a consumer approach
Bravo, Rafael
;
Montaner, Teresa
;
Pina, José M.
- In:
The journal of product & brand management
21
(
2012
)
4
,
pp. 232-245
Persistent link: https://www.econbiz.de/10009625139
Saved in:
10
Consumer response to private label brands' negative publicity : a relational effect on retailer's store image
Gendel-Guterman, Hanna
;
Levy, Shalom
- In:
The journal of product & brand management
26
(
2017
)
2
,
pp. 204-222
Persistent link: https://www.econbiz.de/10011700761
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