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~isPartOf:"The journal of product & brand management"
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Experience vs quality : predic...
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Consumer behaviour
393
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Brand management
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Guzman, Francisco
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Fetscherin, Marc
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Veloutsou, Cleopatra
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Al-Kwifi, Sam O.
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Balasubramanian, Siva Kumar
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Coker, Kesha K.
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Hegner, Sabrina
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Kang, Jiyun
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Abratt, Russell
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Azar, Salim L.
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Badrinarayanan, Vishag
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Bal, Anjali
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Bashir, Irfan
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Beneke, Justin
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Broyles, S. Allen
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Gil Saura, Irene
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Grappi, Silvia
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Herstein, Ram
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2
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The journal of product & brand management
Journal of business research : JBR
2,471
Journal of retailing and consumer services
2,155
International journal of hospitality management
1,080
NBER working paper series
802
International journal of consumer studies
785
Working paper / National Bureau of Economic Research, Inc.
727
Psychology & marketing
725
SpringerLink / Bücher
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NBER Working Paper
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Discussion paper series / IZA
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
600
The service industries journal
554
Industrial marketing management : the international journal for industrial and high-tech firms
533
Tourism management : research, policies, practice
504
Asia Pacific journal of marketing and logistics
465
The journal of services marketing
457
Journal of travel and tourism marketing
454
European journal of marketing : EJM
418
Management science : journal of the Institute for Operations Research and the Management Sciences
417
International journal of contemporary hospitality management
408
Journal of marketing research : JMR
403
Cogent business & management
396
Journal of marketing management : MM
396
Journal of the Academy of Marketing Science
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The journal of brand management : an international journal
379
Journal of marketing
378
Journal of retailing
376
IZA Discussion Paper
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Journal of hospitality marketing & management
357
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
354
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
340
Marketing letters : a journal of research in marketing
337
Journal of international consumer marketing
335
Journal of business ethics : JOBE
329
International journal of retail & distribution management
323
Journal of strategic marketing
323
Journal of economic psychology : research in economic psychology and behavioral economics
322
Technological forecasting & social change : an international journal
320
The international review of retail, distribution and consumer research
316
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ECONIS (ZBW)
411
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1
Customer responses to the CSR of banking companies
Pérez, Andrea
;
Rodríguez del Bosque, Ignacio A.
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 481-493
Persistent link: https://www.econbiz.de/10011443026
Saved in:
2
Perceived brand quality as a way to superior customer perceived value crossing by moderating effects
Vera, Jorge
- In:
The journal of product & brand management
24
(
2015
)
2
,
pp. 147-156
Persistent link: https://www.econbiz.de/10011308510
Saved in:
3
What matters most to ultra-high-net-worth individuals? : exploring the UHNWI luxury customer experience (ULCX)
Klaus, Philipp
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 368-376
Persistent link: https://www.econbiz.de/10013164342
Saved in:
4
Two paths to customer
loyalty
: the moderating effect of the differentiation level strategy in the performance-
satisfaction
-value-intentions relationship
Vera, Jorge
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 171-183
Persistent link: https://www.econbiz.de/10011524066
Saved in:
5
Antecedents and consequences of customer inspiration : a framework in the context of electronic device brands
Hernani-Merino, Martin
;
Libaque-Saenz, Christian Fernando
; …
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1093-1107
Persistent link: https://www.econbiz.de/10014334403
Saved in:
6
Enhancing brand
loyalty
through online brand communities : the role of community benefits
Huang, Travis K.
;
Wang, Yi-Ting
;
Lin, Kuan-Yu
- In:
The journal of product & brand management
31
(
2022
)
5
,
pp. 823-838
Persistent link: https://www.econbiz.de/10013407539
Saved in:
7
Consumer-brand relationships' development in the mobile internet market : evidence from an extended relationship commitment paradigm
Giovanis, Apostolos
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 568-585
Persistent link: https://www.econbiz.de/10011587849
Saved in:
8
Examining the moderating role of personality traits in the relationship between brand trust and brand
loyalty
Menidjel, Choukri
;
Benhabib, Abderrezzak
;
Bilgihan, Anil
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 631-649
Persistent link: https://www.econbiz.de/10011801141
Saved in:
9
The role of attachment in building consumer-brand relationships : an empirical investigation in the utilitarian consumption context
Belaid, Samy
;
Behi, Azza Temessek
- In:
The journal of product & brand management
20
(
2011
)
1
,
pp. 37-47
Persistent link: https://www.econbiz.de/10009007096
Saved in:
10
Brand authenticity building effect of brand experience and downstream effects
Murshed, Feisal
;
Dwivedi, Abhishek
;
Nayeem, Tahmid
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1032-1045
Persistent link: https://www.econbiz.de/10014334394
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